Buffalo Trace Distillery proudly announces a new, higher-proof addition to its renowned Sazerac Rye Whiskey portfolio, Sazerac Rye Whiskey 100 Proof. Developed in response to demand from bartenders and whiskey enthusiasts, this innovative expression is designed to offer enhanced flavor, versatility and control in cocktail creation while maintaining the smooth, approachable profile that defines Sazerac Rye.
After extensive development to ensure the elevated proof complements rather than overwhelms its signature flavor, Sazerac Rye Whiskey 100 Proof delivers a richer, more structured whiskey that stands up beautifully in both bold and classic cocktails such as the Sazerac and Manhattan.
“As the whiskey of America’s first cocktail, Sazerac Rye has played a central role in rye whiskey’s resurgence,” said Andrew Duncan, Global Brand Director at Buffalo Trace Distillery. “Bartenders have increasingly embraced 100 proof ryes for the balance, strength and versatility they provide. Sazerac Rye 100 Proof offers greater control over flavor and balance, empowering creativity behind the bar. It’s built to be the perfect cocktail whiskey.”
A longtime favorite among bartenders, Sazerac Rye Whiskey pays homage to both the character of New Orleans and the rich history of American spirits. Known for its spicy, peppery, and dry profile, rye whiskey plays a vital role in cocktails that demand a harmony of sweet and dry ingredients.
“Sazerac Rye 100 Proof was crafted specifically with bartenders and cocktail enthusiasts in mind,” said Harlen Wheatley, Master Distiller at Buffalo Trace Distillery. With the renewed interest in classic cocktails that rely on a rye whiskey base, we focused on ensuring this higher-proof spirit delivers complexity and structure without losing its signature profile. We’re proud of the result and look forward to seeing it elevate cocktails around the world.”
Similar to its 90-proof counterpart, Sazerac Rye Whiskey 100 Proof features aromas of clove, vanilla, anise, and pepper. On the palate, it reveals subtle notes of candied spices and citrus, leading to a smooth finish with hints of licorice. The higher proof amplifies these flavors, offering a richer, more balanced drinking experience.
As of July 1, 2025, Sazerac Rye Whiskey 100 Proof is now available at retailers, bars and restaurants in select markets via Sazerac’s United States distributor networks at a suggested retail price of $29.99 per 1L bottle; taxes and fees will vary by market.
Additionally, Sazerac Rye Whiskey 100 Proof joins the Sazerac Barrel Select (SBS) program as its newest single-barrel offering. This provides select accounts the opportunity to hand-pick their own barrel of Sazerac Rye 100 Proof. As part of the launch celebration, the first 100 on-premise accounts to select a barrel will receive a limited-edition commemorative barrelhead to display in their bar or restaurant.
Buffalo Trace Distillery is an American, family-owned company based in Frankfort, Kentucky. A National Historic Landmark and listed on the National Register of Historic Places, the Distillery dates back to 1775. Its history includes such legendary distillers as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye and vodka at its historic location.
The Distillery has won over 40 distillery titles since 2000 and garnered more than 1,000 awards for its diverse range of premium whiskies. Its William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded Super Premium Whiskey Release of 2024. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives.
Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com.
Bourbon City commemorates its signature drink culminating on National Bourbon Day
Set down your Mint Julep, because it’s time to celebrate Louisville’s official cocktail, the Old Fashioned. Proclaimed the city’s official cocktail in 2015 by former Mayor Greg Fischer, Old Fashioned Fortnight highlights the posh and stately Pendennis Club’s original during the first two weeks of June via events, tastings, and specials. Kicking off on June 1, the anniversary of Kentucky’s statehood, and culminating on National Bourbon Day, June 14, the fortnight of festivities underscores Louisville’s whiskey history and booming bourbon culture.
Photo courtesy of Go to Louisville.
Here are some ways to participate in Old Fashioned Fortnight June 1-14:
Craft Your Own Cocktail at the Frazier History Museum: The Frazier History Museum and Old Forester are teaming up to showcase Louisville’s official cocktail, the Old Fashioned. Led by Certified Bourbon Stewards, this unique experience guides visitors through making a traditional Old Fashioned with a unique twist while providing some fascinating history about the locally invented libation. Classes are for Bourbon beginners and aficionados alike and can be booked Monday-Saturday, online here.
Photo courtesy of Old Forrester.
The Ideal Bartender Experience: Head to Evan Williams Bourbon Experience’ssecret Speakeasy as an actor portraying Louisville native Tom Bullock takes you back in time to the prohibition era for a guided Bourbon tasting. Bullock was the first Black American to write and publish a cocktail book and tended bar at the Pendennis Club, where the Old Fashioned was purported to be invented. Book tours online.
Photo courtesy of gotolouisville.com
Urban Bourbon Trail®:Download the Urban Bourbon Trail® digital passport and visit some of Louisville’s best local Bourbon bars and restaurants, all of which offer their own twist on the Old Fashioned cocktail. Bourbon enthusiasts who check in at six locations will earn a free T-shirt. Visit gotolouisville.com for more information.
Photo courtesy of gotolouisville.com
Barrels & Billets: One of Main Street’s newest Whiskey experiences takes place just next door to the Louisville Slugger Museum & Factory, where you can embark on your custom bourbon experience. Sample up to six different flavor profiles and build your own customized bottle of whiskey suited to your personal taste. If you love your newly created concoction, you can purchase your own bottle after the experience. Find tour times here.
Photo courtesy of The Barrel: Bourbon & Bites Food Tour.
Beyond The Barrel: Bourbon & Bites Food Tour: Uncover the secrets of Kentucky bourbon and go beyond the barrel to dive into bourbon’s unfiltered history – and learn all the stories they won’t tell you on a Kentucky Bourbon Trail distillery tour. As the sun sets over the vibrant NuLu neighborhood, you’ll visit award-winning restaurants, hidden speakeasies, rooftop terraces, and cozy tasting rooms, Find available dates here.
For additional ways to celebrate Old Fashioned Fortnight, a more detailed history of Tom Bullock, and recipes on how to create the cocktail visit OldFashionedFortnight.com.
Heaven Hill Distillery Old-Fashioned Cocktail. Photo courtesy of Heaven Hill Distillery.
The Pendennis Club in downtown Louisville has long claimed the invention of the Old Fashioned cocktail since the 1880s. Club member and bourbon distiller popularized it, Col. James E. Pepper, who would go on to introduce the cocktail to the Waldorf Astoria in New York City, leading to its widespread popularity. Louisville native and pre-Prohibition mixologist Tom Bullock included his original Old Fashioned recipe in the preeminent cocktail book, “The Ideal Bartender,” published in 1917.
Sazerac is hosting a California wildfire charity program to raise funds for those affected by the wildfires, with proceeds benefiting World Central Kitchen and Another Round Another Rally.
Sazerac is offering the opportunity to purchase:
– A single barrel of Pappy Van Winkle 15YO (for the first time ever!)
– A full set of the Pappy Van Winkle Collection (all 6 bottles!)
– One bottle of Eagle Rare 25 (ultra-rare offering!)
Pappy Van Winkle 15 Year Bottle. Photo courtesy of Buffalo Trace.
Offerings include the first-ever single barrel of Pappy Van Winkle 15 Year Old, a complete set of the Pappy Van Winkle Bourbon Collection, and a bottle of Eagle Rare 25 with 100% of proceeds benefitting World Central Kitchen and Another Round Another Rally charities.
Sazerac Company is hosting a first-of-its-kind fundraiser in support of California wildfire relief efforts, offering consumers the chance to purchase three ultra-rare prize packages featuring some of Buffalo Trace Distillery’s most sought-after bourbons.
One hundred percent of funds raised through Sazerac’s California Wildfire Relief Fundraiser will go toward two non-profit organizations committed to ongoing relief efforts in the state: World Central Kitchen (WCK), which is working with restaurant and food truck partners in Southern California to provide meals to those in need; and Another Round Another Rally, which is collecting funds for real-time financial support for hospitality workers impacted by the wildfires.
“Our hearts break for those who have been impacted by the devastating wildfires that have swept across California this year,” said Jake Wenz, President and CEO of Sazerac. “The fires have caused immense destruction, and the toll on the Los Angeles community is profound. Through this program we hope, humbly, to offer a small bit of aid to World Central Kitchen and Another Round Another Rally as they continue their much-needed support of the California community during this difficult time.”
Buffalo Trace Distillery Aerial View. Photo courtesy of Buffalo Trace.
Offerings available through the Sazerac California Wildfire Relief Fundraiser include:
1. Auction*: the first-ever single barrel of Pappy Van Winkle 15 Year Old will be available for auction as part of the initiative. This is the first single barrel of Pappy Van Winkle ever made available for purchase. The barrel was specially selected from the heart of the aging warehouses at Buffalo Trace Distillery for this auction. On average, a single barrel yields approximately 125 bottles of bourbon.
Funds raised via auction will be evenly split between WCK and Another Round Another Rally
The very rare, limited-edition Pappy Van Winkle Bourbon Collection features six unique bourbons, each reflective of a craft that blends generational knowledge dating back to the late 1800s. This highly coveted collection features Old Rip Van Winkle 10 Year, Pappy Van Winkle 12 Year, Pappy Van Winkle Family Reserve Rye 13 Year, Pappy Van Winkle 15 Year, Pappy Van Winkle 20 Year, and Pappy Van Winkle 23 Year.
Funds raised by the Pappy Van Winkle Bourbon Collection sweepstakes will benefit WCK
Sweepstakes 2**: one bottle of Buffalo Trace Distillery’s ultra-rare Eagle Rare 25
At 25 years old, Eagle Rare 25 marks the oldest expression ever released from the Eagle Rare portfolio and defies existing perception of ultra-aged bourbon with its smooth, complex flavor profile. Eagle Rare 25 is the first bourbon aged in Warehouse P, a purpose-built, state-of-the-art warehouse, constructed to test if it was possible to extend favorably both the aging and maturation processes typical for American whiskey and bourbon.
Funds raised by the Eagle Rare 25 sweepstakes will benefit Another Round Another Rally
In early January, wildfires broke out in the Palisades and Eaton communities of Los Angeles and quickly spread to neighboring communities. It is estimated more than 50,000 acres have burned, with the wildfires destroying more than 16,000 structures and killing at least 28 people. From the beginning, both WCK and ARAR have been on the frontlines in Los Angeles helping the communities hardest hit.
WCK’s Relief Team mobilized immediately in Southern California to support first responders and families impacted by the wildfires. In collaboration with 80+ restaurant and food truck partners, WCK is distributing free hot meals to those in need at several locations throughout Southern California. Since the wildfires began in early January, WCK has served more than 600,000 meals to those affected by the wildfires.
As the fire’s devastation began to overtake Los Angeles and surrounding areas, Another Round Another Rally jumped into action immediately knowing bar and restaurant workers would face an uphill battle with regard to loss of businesses and loss of income opportunities. Their Disaster Relief Fund enables the organization to provide real-time financial support to hospitality workers impacted by California’s wildfires. In the month since the fires started, Another Round Another Rally has given out over $100k in financial assistance to bar and restaurant workers affected by the disaster.
How to Win
Those looking to support the Sazerac California Wildfire Relief Fundraiser can participate in multiple ways:
For the Pappy Van Winkle 15-Year-Old single barrel auction, bidding will begin at $10,000 and those interested can bid as many times as they wish. Bidding will increase in increments of $1,000. The auction winner will receive a monetary prize equal to the value of the lot, which may be used to purchase the bottles yielded from the barrel as well as the empty barrel.
For both the Pappy Van Winkle Collection and Eagle Rare 25 sweepstakes, entrants will receive one entry for every $50 donation made through the registration site. There is no cap on the amount a person can donate. The winners of each sweepstakes will receive a monetary prize equal to the value of the bottle they won, which may be used to purchase the bottles.
The Sazerac California Wildfire Relief Fundraiser started on Tuesday, February 11 at 12pm noon EST. To enter and make a donation, and to view the full official rules, visit www.sazeracgivesback.com. All entries must be received by 11:59PM EST on Sunday, February 23. One winner for each prize package will be randomly drawn and notified via phone and email the week of March 3.
About Sazerac Company
With over 400 years of history, Sazerac is one of the world’s largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers around the world.
The Sazerac House exterior. Photo courtesy of Sazerac Company.
Over 500 of the world’s most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Sazerac de Forge Cognac, Paddy’s Irish Whiskey, and many more.
Photo courtesy of Buffalo Trace.
Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Lough Gill Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.
Founded in 2010 by Chef Joseì Andreìs, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served more than 450 million nourishing meals throughout the world.
When disaster strikes, WCK’s Relief Team mobilizes with the urgency of now to start cooking and serving meals to people in need. By partnering with organizations on the ground and activating a network of local restaurants, food trucks, and emergency kitchens, WCK serves comforting meals to survivors of disasters quickly and effectively. To support regional economies, WCK prioritizes purchasing local ingredients to cook with or distribute directly to families in need.
We know that good food provides not only nourishment, but also comfort and hope, especially in times of crisis. Learn more at wck.org.
About Another Round Another Rally
Another Round Another Rally is a nonprofit financial and educational resource for the hospitality industry. They provide professional development resources and immersive educational scholarships to further the education of historically excluded voices in the community, and supply emergency assistance to those employed in restaurants, bars, and hotels who have fallen on unexpected hardship.
Photo courtesy of Buffalo Trace.
*To win the available online silent auction, you must be the highest bidder at the end of the registration period. **No purchase or donation necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of 50 U.S. or D.C, excluding NY, age 21 or older. Registration begins at 12:00pm ET 2/11/2025 and ends at 11:59pm ET 2/23/2025. To enter, and for complete official rules including eligibility, prize descriptions and ARV, visit www.SazeracGivesBack.com. Odds of winning one of the available sweepstakes are based upon number of eligible entries received to each sweepstakes. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY.
Rediscover your #LouisvilleLove with the return of the Hometown Tourist Celebration next month. The event invites residents to rediscover downtown Louisville by providing a discounted admission fee for well-loved or new-to-them attractions and venues.
The Downtown Hometown Tourist Celebration will take place February 1 – 10, 2025. During this time, individuals with a valid Kentucky or Indiana ID, local college ID, or military ID will receive half-off admission to participating Downtown venues.
21c Museum Hotel. Photo by Steve Grider.
“This event is for our entire state to enjoy Louisville’s attractions and venues, because our downtown is your downtown,” said Rebecca Fleischaker, executive director of LDP. “Normally a slow time of year for our attractions, this celebration gives locals an added benefit of saving money as well as supporting and promoting the incredible range of attractions, venues, and hotels that make our city unique.”
Louisville Slugger Museum & Factory.
Participating attractions and venues include:
Angel’s Envy Distillery
Angles Selfie Museum
Bardstown Bourbon Company
Buzzard’s Roost Whiskey Row Experience
Evan Williams Bourbon Experience
Frazier History Museum
Good Bounce’s Downtown location
KMAC Contemporary Art Museum
Louisville Slugger Museum & Factory
Muhammad Ali Center
SAR Genealogical Library
Whiskey Row.
Downtown hotels are also participating with various discounts and package deals, offering a special rate for the duration of the celebration. Participating hotels include the 21c Hotel; Embassy Suites; the Galt House; Omni Louisville Hotel; Seelbach Hilton; and the Tempo by Hilton Louisville.
Evan Williams Bourbon Experience (Photo by Marty Pearl/Special to the LCVB)
“Hometown Tourist Week is a vital initiative that encourages our residents to explore and appreciate the incredible attractions and experiences right here in Louisville,” said Cleo Battle, Louisville Tourism President & CEO. “By being tourists in our own city, we not only support local businesses and attractions but also foster a deeper connection to our community. This celebration highlights the strength and diversity of our city’s offerings and reinforces the unique charm and hospitality that makes Louisville a top destination.”
Frazier History Museum.
Additional Downtown venues offering varying discounts during the celebration include the Belle of Louisville Riverboats; Corner Flavors of Kentucky; Derby City Gaming; Goodwood Brewing & Spirits; Porch Kitchen & Bar; and the Waterfront Botanical Gardens.
Tickets for admission can be purchased online by individual location or multiple days and locations together. Walk-ins are welcome, but reserving tickets in advance is recommended. Tickets and hotel bookings can be made in advance and can be viewed on LDP’s website.
Extensive collection of national outlets name Louisville a top place to visit
As fans of Bourbon City raise a glass to mark the end of 2024, it’s time to recap and celebrate a momentous year in the city’s dynamic tourism industry.Louisville was frequently in the winner’s circle over the past 365 days, earning top travel accolades from national travel media heavyweights such as TripAdvisor, Travel + Leisure, and Airbnb, among others.
Louisville started out 2024 on a high note, being named to Travel + Leisure’s list of ‘50 Best Places to Travel to in 2024.’ Contributing to Louisville’s historic year was the back-to-back hosting of the 150th running of the Kentucky Derby and the 106th PGA Championship, helping Louisville earn a spot on Travel Pulse, Condé Nast Traveler, and The Manual’s lists of ‘Best Places to Travel to in May.’ Both TripAdvisor and Airbnb marked Louisville as a top “trending destination” in the United States, with the online platforms using reviews and booking data to affix Louisville to the prestigious lists.
Throughout 2024, Bourbon City upheld its status with an outpouring of accolades for its vibrant culinary and cocktail scene. Louisville’s restaurant reputation is sizzling, with Travel + Leisure highlighting it as one of the ‘Best Food Cities in the U.S.’ and Cheapism proclaiming it as one of ‘America’s Best Food Cities.’ The hip and artsy NuLu neighborhood earned recognition from AFAR magazine as one of the ‘Best Food Neighborhoods in the USA,’ with numerous NuLu restaurants also receiving individual accolades.
The LEE Initiative, co-founded by Top Chef contestant and recent ‘Culinary Class Wars’ competitor Edward Lee, received a James Beard Humanitarian award, marking the Louisvillian’s second James Beard Award win. Lee also received a shout for his Butchertown restaurant Nami, which was named to USA Today’s ‘2024 Restaurants of the Year’.
Several of Louisville’s beer and bourbon festivals were also recognized nationally. The sixth annual Bourbon & Beyond music festival hada record attendance of 210,000 attendees over the four-day weekend, including 60,000 on a single day. This marked the festival’s highest single-day attendance ever.
Fort Nelson Distillery. Photo Jane Simon Ammeson.
Garden & Gun magazine highlighted festivals Bourbon & Beyond, Garden & Gun Distilled and the Bourbon Boule as three of the ‘Seven Standout Southern Bourbon Festivals,’ while Tailspin Ale Fest captured a spot on USA Today’s 10Best ‘Beer Festivals in the US.’
Louisville’s powerful reputation as a convention destination was also widely recognized with a trifecta of awards including winning the Groups Today Readers’ Choice U.S. ‘Destination of the Year,’ a MeetingsToday’s ‘Best Destination Marketing Organizations in the South,’ and a ConventionSouth Readers’ Choice Award.
Some of Louisville’s top national accolades for 2024 include:
“Best Places to Travel in 2024” – Travel + Leisure
“Best Places to Go in 2024” (Kentucky) – Frommer’s
“The World’s Best Travel Destinations in 2024” – Culture.org
“The South’s Best Cities 2024” – Southern Living
“Trending Destinations – United States” – TripAdvisor
“Top Trending Destinations Locals Love” – Airbnb
“Most Up-and-Coming Neighborhoods in the U.S.” (Butchertown) – TravelMag
“Best Places to Travel in The South This April” – Southern Living
“Best Places to Travel in May” – Conde Nast Traveler
“Where to Travel in May 2024” (Churchill Downs) – Travel Pulse
“Best Places to Visit in May”– The Manual
“Best Places to Honor Black History in 2024” – U.S. News
“These 10 Destinations Elevate Black Culture Year-Round” – The Points Guy
“Awesome and Unique Bachelorette Party Destinations” – Purewow
“Best Vacations in the U.S. to Explore America’s Adventure Capitals” – Men’s Journal
“2024 Readers’ Choice Awards” (Destination of the Year) – Groups Today
Visit the city’s official tourism website for the complete list of Louisville-based accolades received in 2024, including those for hotels, restaurants, and festivals.
Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making, Beam Family History, and Eight Generations of Craftsmanship as the Clermont Campus Celebrates 90 Years of Craftsmanship.
Behind the Beam
A behind the scenes tour with the First Family of Bourbon, taste our finest whiskies and a few of the most sought-after new releases paired with a Kentucky inspired lunch at The Kitchen Table and storytelling led by a Master Distiller.
Making America’s Native Spirit isn’t a process. Here in Clermont, it’s a 225-year tradition. Get a glimpse behind the scenes at the production methods that helped the First Family of Bourbon build the World’s Favorite Bourbon and an innovative portfolio of small batch whiskies.
In Behind The Beam, you’ll be guided on a behind the scenes tour of the Fred B. Noe Distillery, bottle your own Knob Creek® Single Barrel Reserve, and enjoy tasting and storytelling led by a Master Distiller. Following the tour, you’ll be treated to some of Beam’s finest whiskies and a few of the most sought-after new releases paired with a Kentucky inspired lunch at The Kitchen Table.
In addition to your tour, tasting, and Kentucky-inspired lunch each experience will highlight a different aspect of the production process or how to utilize Beam Distilling made whiskies in your favorite cocktails.
2024 Behind the Beam Dates & Theme:
Themes:
Behind The Beam – Maturation Matters
Ever wonder what it’s like to go select barrels with a Master Distiller? Join Fred and Freddie Noe on an experience through the historic warehouses of James B. Beam Distilling Co. where you’ll learn the secrets of how time, temperature, and wood impact the World’s #1 Bourbon.
Behind The Beam – Little Book® + Country Ham
When Freddie Noe set out to make his own mark on the bourbon industry, he wanted to honor his grandfather Booker by creating a product with one attribute in mind: Flavor. Little Book™ was born with the goal of creating the most flavorful American Whiskey on the planet, using a variety of bourbons, ryes, and single malt whiskeys in the final blend.
Join Freddie Noe as he takes you through the process of blending a new batch of Little Book and taste Little Book against other traditional bourbons to showcase the contrast and what blending can do to elevate flavors. After, you’ll join Freddie to showcase how his innovative flair extends to a family heirloom: Freddie’s country ham. Whether it be in bourbon or cooking, the Beam family has always pushed the boundaries of flavor.
Behind The Beam – Cocktails
Fred and Freddie love nothing more than using Beam bourbons to make libations the world over. Yet with so much mixology experience, what are the favorite cocktails of the Master Distillers of the First Family of Bourbon? An immersive mixology experience in which you’ll explore which cocktails pair best with Beam Distilling brands.
2024 Behind the Beam Dates & Theme:
Thursday October 24th, 2024 – Little Book® + Country Ham
