THE VAN WINKLE FAMILY UNVEILS 2025 COLLECTION WITH A RARE 25 YEAR OLD BOTTLE AVAILABLE AT AUCTION

One of the fall’s most highly anticipated whiskey releases arrives with the return of the coveted Van Winkle Collection, including the chance to secure a piece of bourbon history.

Old Rip Van Winkle Distillery and Buffalo Trace Distillery just announced the 2025 release of the coveted Van Winkle Whiskey Collection. Returning to shelves this September, the annual offering is a centerpiece for collectors and connoisseurs alike, showcasing the family’s renowned wheated bourbon and rye whiskey recipes across six celebrated expressions: Old Rip Van Winkle Handmade Bourbon 10 Year Old, Van Winkle Special Reserve 12 Year Old, Van Winkle Family Reserve Rye 13 Year Old, Pappy Van Winkle’s Family Reserve 15 Year Old, Pappy Van Winkle’s Family Reserve 20 Year Old, and Pappy Van Winkle’s Family Reserve 23 Year Old. Additionally, in honor of this year’s release, one rare bottle of Old Rip Van Winkle 25 Year Old – recently rediscovered at the Distillery – will be included in Legacy de Forge’s National Bourbon Heritage Month Auction starting September 10, 2025.

The annual release embodies what makes this family of whiskeys a hallmark in the American Whiskey category: exceptional taste, legendary craftsmanship, and a legacy that resonates across generations.

“As always, each release represents years of quiet work, careful aging and a deep respect for the legacy we carry forward,” said Preston Van Winkle, 4th Generation, Old Rip Van Winkle Distillery. “We’ve taken great care to ensure the quality of this year’s release lives up to the Van Winkle name. We’re proud to share this whiskey with those who appreciate the craft, patience and tradition that go into every bottle.”

In celebration of the 2025 Van Winkle Collection release and National Bourbon Heritage Month, Legacy de Forge, a new global platform to improve access to Sazerac’s most coveted spirits, will present an exclusive series of rare whiskey auctions this September. Leading the offerings is Old Rip Van Winkle 25 Year Old, the oldest and rarest expression ever released under the iconic name, paired with a private tasting with Julian Van Winkle – and a story as rare as the whiskey inside.

Originally filled into its hand-engraved Glencairn crystal decanter in 2017, Bottle was safely tucked away at Buffalo Trace Distillery, untouched for nearly a decade. As one of the final bottles from the original 710 produced, it emerges as more than a rare collectible: a once-hidden treasure made available for enjoyment by today’s enthusiasts. Beyond its rarity, this archival bottle carries a provenance and a story that elevate it into the realm of legend, offering the opportunity to experience a true piece of bourbon history.

Legacy de Forge’s September Bourbon Heritage Month Auction will feature eight curated lots in total, offering enthusiasts direct access to distinguished bottlings including O.F.C 2006, the newly-released Colonel E.H. Taylor Distiller’s Council and a Stagg Single Barrel pick. Bidding opens at 10:00 a.m. ET on September 10, 2025, and will close at 10:00 a.m. ET on September 24, 2025. For more information, please visit https://legacydeforge.com/release/bourbon-heritage-month-2025.

The 2025 Van Winkle Collection will be made available to stores, bars and restaurants across the United States in limited quantities and at varying retail prices. The suggested retail prices for the limited-edition Van Winkle collection bottles are as follows (local taxes apply):

Old Rip Van Winkle Handmade Bourbon 10 Year Old – $149.99

This season’s 10YR ORVW bourbon balances classic sweetness with smoky sophistication. On the nose, aromas of vanilla, caramel, pecan, and seasoned oak meet warm tobacco and charred wood. The palate is smooth and rich with wheat, cherry, bold oak, and a hint of spice, leading to a long, smoky finish layered with oak, dark vanilla, and lingering warmth.

Van Winkle Special Reserve Bourbon 12 Year Old – $169.99

This unique batch brings a bolder, woodier edge to a bourbon known for its bright fruit and delicate spice. On the nose, aromas of oak, dried mango, cocoa, and spiced peach mingle with cherry and vanilla. The palate offers honey, tobacco, and dark fruit, evolving into stone fruit and cocoa. A dry, balanced finish lingers with oak, cherry, and gentle spice.

 Van Winkle Family Reserve Rye 13 Year Old – $229.99

This seasonal batch builds on the soft, spiced elegance of the original with a richer, fruit-forward complexity. The nose welcomes you with roasted chestnut, vanilla, and subtle spice that is deepened by cherry, stone fruit, and warming oak. On the palate, layers of cocoa, white pepper, and vanilla meet a bold infusion of cherry and ripe stone fruits, balanced by oak and cedar. A long, warm finish lingers with caramel, spice, and dry oak.

  Pappy Van Winkle’s Family Reserve Bourbon 15 Year Old – $239.99

· This limited batch amplifies the 15YO signature sweetness with added depth. The nose is captivating with aromas of brown sugar, caramel corn, and vanilla mingle with wood and a hint of cherry. The palate is rich with leather, oak, and dark fruit, smoothed by brown sugar and lifted by cherry brightness. A long, dry finish leaves lingering spice, oak tannins, and a warming touch of fruit and sugar.

Pappy Van Winkle’s Family Reserve Bourbon 20 Year Old– $359.99

This special batch brings depth to a bourbon known for its intensity and elegance. The nose is vibrant with citrus zest and dried fruit joined by lush notes of plum and cherry. On the palate, smooth citrus and vanilla meet juicy stone fruit and hints of sherry, creating a beautifully balanced sip. The finish is long, elegant, and fruit-kissed, leaving behind whispers of plum, cherry, and warm spice.

  Pappy Van Winkle’s Family Reserve Bourbon 23 Year Old – $499.99

This batch turns up the intensity while staying true to the heart of the Pappy Van Winkle. The nose is bold and inviting, leading with rich caramel and cream, joined by oak, leather, and a hit of ripe cherry. The palate is full and flavorful, with vanilla, honey, and maple leading the way, with a burst of cherry and a warming heat. The finish is long, oaky, and fruit-laced, leaving behind notes of spice, sweetness, and the satisfying heat of a stronger pour.

“Those who follow this release year after year know it’s not just about whiskey, but about what it represents,” says Julian P. Van Winkle III, President, Old Rip Van Winkle Distillery. “This whiskey collection is a reflection of our family’s legacy and a tribute to the generations who came before us. The legacy, combined with anticipation, the stories shared over a pour, the appreciation for extended aging – that is what makes each release so special.”

The Van Winkle family reminds fans that neither they nor Buffalo Trace Distillery control the prices individual retailers charge for the expressions. The family also strongly recommends those interested in the Van Winkle Collection to purchase through a licensed retailer. Whiskey enthusiasts increase their risks of alcohol scams by purchasing from secondary markets and online sellers including Craigslist, eBay, and social media groups. Additionally, many alcohol scams take place overseas. In some cases, consuming alcohol that is not purchased from a licensed retailer can lead to bodily harm and even casualties.

Whiskey buyers who believe they have been scammed should not drink out of their bottle. They should also file a complaint with the Better Business Bureau, contact their State Attorney General’s office, and contact their credit card company about its fraud protection policies.

About Van Winkle Bourbon

The Old Rip Van Winkle Distillery carries a proud four-generation legacy. The Van Winkle family’s roots in the bourbon industry trace back to the late 1800s with Julian P. “Pappy” Van Winkle, Sr., who began his career as a traveling salesman for the W.L. Weller and Sons wholesale house in Louisville. In time, Pappy and his colleague, fellow salesman Alex Farnsley, purchased the wholesale house and joined forces with A. Ph. Stitzel, purchasing his distillery. Together, the three merged their ventures, creating the renowned Stitzel-Weller Distillery after Prohibition.

In May of 1935 at the age of 61, Pappy opened the newly completed Stitzel-Weller Distillery in South Louisville. Its prominent brands were W.L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still.  Pappy had a heavy influence on the operations there until his death at the age of 91. His son, Julian, Jr. took over operations until stockholders forced him to sell the distillery in 1972 with the rights to all of their brands being sold to Norton Simon, Inc. Later, United Distillers, who eventually ended up with the Stitzel-Weller Distillery, sold off all of the original labels around 1999. 

After selling the distillery, Julian Jr. resurrected a pre-Prohibition label, the only one to which the Van Winkles kept the rights, called Old Rip Van Winkle. He used whiskey stocks from the old distillery to supply his brand. Julian Jr.’s son, Julian, III took over in 1981 when Julian, Jr. passed away. Julian III has continued with the Van Winkle tradition of producing high-quality wheated bourbon. His son, Preston, joined the company in 2001 and the Van Winkles look to continue that tradition for generations to come.

In 2002, the Van Winkle family partnered with Buffalo Trace Distillery in Frankfort, Kentucky, reuniting the Van Winkle and Weller bourbons under one roof. The collaboration was a natural fit, as Buffalo Trace was already producing the wheated mash bill used in Weller bourbon. Today, all Van Winkle whiskey is crafted at Buffalo Trace Distillery, produced with the same uncompromising standards the family has upheld for generations. Learn more about the Van Winkle family of bourbons at www.oldripvanwinkle.com.

 About Buffalo Trace Distillery   

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. A National Historic Landmark that’s also listed on the National Register of Historic Places, the Distillery’s rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. A fully operational Distillery producing bourbon, rye, and vodka on site, Buffalo Trace has won more than 40 distillery titles since 2000 and garnered more than 1,000 awards for its wide range of premium whiskies.

It’s William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded Super Premium Whiskey Release of 2024.

Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery, visit http://www.buffalotracedistillery.com/media.       

Introudcing Buffalo Trace’s New 100 Proof Sazerac Rye Whiskey

Buffalo Trace Distillery proudly announces a new, higher-proof addition to its renowned Sazerac Rye Whiskey portfolio, Sazerac Rye Whiskey 100 Proof. Developed in response to demand from bartenders and whiskey enthusiasts, this innovative expression is designed to offer enhanced flavor, versatility and control in cocktail creation while maintaining the smooth, approachable profile that defines Sazerac Rye.

After extensive development to ensure the elevated proof complements rather than overwhelms its signature flavor, Sazerac Rye Whiskey 100 Proof delivers a richer, more structured whiskey that stands up beautifully in both bold and classic cocktails such as the Sazerac and Manhattan.

“As the whiskey of America’s first cocktail, Sazerac Rye has played a central role in rye whiskey’s resurgence,” said Andrew Duncan, Global Brand Director at Buffalo Trace Distillery. “Bartenders have increasingly embraced 100 proof ryes for the balance, strength and versatility they provide. Sazerac Rye 100 Proof offers greater control over flavor and balance, empowering creativity behind the bar. It’s built to be the perfect cocktail whiskey.”

A longtime favorite among bartenders, Sazerac Rye Whiskey pays homage to both the character of New Orleans and the rich history of American spirits. Known for its spicy, peppery, and dry profile, rye whiskey plays a vital role in cocktails that demand a harmony of sweet and dry ingredients.

“Sazerac Rye 100 Proof was crafted specifically with bartenders and cocktail enthusiasts in mind,” said Harlen Wheatley, Master Distiller at Buffalo Trace Distillery. With the renewed interest in classic cocktails that rely on a rye whiskey base, we focused on ensuring this higher-proof spirit delivers complexity and structure without losing its signature profile. We’re proud of the result and look forward to seeing it elevate cocktails around the world.”

Similar to its 90-proof counterpart, Sazerac Rye Whiskey 100 Proof features aromas of clove, vanilla, anise, and pepper. On the palate, it reveals subtle notes of candied spices and citrus, leading to a smooth finish with hints of licorice. The higher proof amplifies these flavors, offering a richer, more balanced drinking experience.

As of July 1, 2025, Sazerac Rye Whiskey 100 Proof is now available at retailers, bars and restaurants in select markets via Sazerac’s United States distributor networks at a suggested retail price of $29.99 per 1L bottle; taxes and fees will vary by market.

Additionally, Sazerac Rye Whiskey 100 Proof joins the Sazerac Barrel Select (SBS) program as its newest single-barrel offering. This provides select accounts the opportunity to hand-pick their own barrel of Sazerac Rye 100 Proof. As part of the launch celebration, the first 100 on-premise accounts to select a barrel will receive a limited-edition commemorative barrelhead to display in their bar or restaurant.

For more information, visit www.buffalotracedistillery.com.

About Buffalo Trace Distillery    

Buffalo Trace Distillery is an American, family-owned company based in Frankfort, Kentucky. A National Historic Landmark and listed on the National Register of Historic Places, the Distillery dates back to 1775. Its history includes such legendary distillers as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational distillery producing bourbon, rye and vodka at its historic location.

The Distillery has won over 40 distillery titles since 2000 and garnered more than 1,000 awards for its diverse range of premium whiskies. Its William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded Super Premium Whiskey Release of 2024. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives.

Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com.

It’s Not Over Yet: There’s Still August at the Journeyman

Just because August is almost here, doesn’t mean the summer fun needs to slow down. Award-winning Journeyman Distillery is turning up the heat with some can’t-miss events this month, like Island Night at the Featherbone Factory in Three Oaks, MI, and Dirty Boots Night at The American Factory in Valparaiso, IN. Whether you’re drawn to fire dancers and tropical cocktails or steel guitars and line dancing lessons, there’s something worth putting on the calendar.

⛳️First Fridays Glow Putt Nights

DATE: Friday, August 1

WHERE: Welter’s Folly, 109 Generations Dr, Three Oaks, MI 49128

TIME: 8:30 p.m. – 11:00 p.m. ET

ADMISSION: $9 Adult Day Pass, Kids 12 & under golf free | More DetailsDETAILS: Welter’s Folly lights up after dark for Glow Putt Nights ONE LAST TIME this season. From dusk to close, the green becomes a glowing playground for late-night putting with a laid-back vibe. Whether you are aiming for precision or just enjoying the summer air with a stiff drink, it’s a glowing way to spend a summer evening.

Island Night at the Featherbone Factory

DATE: Friday, August 16

WHERE: The Featherbone Factory, 109 Generations Dr, Three Oaks, MI 49128

TIME: 6:00 p.m. – 10:00 p.m. ET

TICKETS: $80 General Admission | All Ages Welcome | Link to Purchase Tix

DETAILS: Island Night is bringing a taste of the island life to Three Oaks. As the sun sets, the Featherbone Factory will glow with tiki torches and tropical flair. Expect a Polynesian-inspired buffet featuring island dishes, including soy-ginger pork shoulder, soba noodle salad, and coconut rice, as well as handcrafted tiki cocktails. The evening will also feature vibrant performances, including live hula dancing and a fire show. It’s a dreamy event that captures the laid-back magic of summer nights in Harbor Country with a fun island twist. Tropical attire encouraged!

Dirty Boots Night at the American Factory

DATE: Friday, August 23

WHERE: The American Factory, 258 S Campbell St, Valparaiso, IN 46385

TIME: Doors at 6:30 p.m. CT | Event: 7:00 p.m. – 11:00 p.m.

TICKETS: $25 General Admission | 21+ Only | Link to Purchase Tix

DETAILS: Dust off your boots because Dirty Boots Night is back! This high-energy evening kicks off with line dancing lessons from Fred Astaire Dance Studios, followed by live music from Steel Country and plenty of room to two-step. Your ticket includes a welcome cocktail, and the cash bar will be open all night. For a full dinner experience, grab a table at Union Hall before the music starts.

🎶Summer Music Live

DATE: Every Wednesday and Friday

WHERE: The American Factory, 258 S Campbell St, Valparaiso, IN 46385

TIME: 6:00 p.m. – 8:00 p.m. CT

ADMISSION: Free Event

DETAILS: Back for its second year, Journeyman is continuing to host their free summer music series every Wednesday and Friday night on the courtyard stage at the American Factory in Valpo, IN. Bring the family for the last month of this series for the season, enjoy lawn games, and soak in the live music under the summer sky. Want to make a night of it? Reserve a table for dinner at Union Hall. Check out the lineup HERE

Celebrate Summer at Journeyman Distillery

The team at Journeyman, the award-winning craft distillery based in Three Oaks, Michigan, and Valparaiso, Indiana, have been busy planning some super fun events ranging from a free-to-attend children’s camp, a bartending competition featuring some of Harbor Country’s top drinks pros, a chef-driven rooftop dinner, and much more.

SUMMER MUSIC LIVE SERIES

WHERE: The American Factory, 258 South Campbell Street, Valparaiso, IN 46385

DATE: Every Friday beginning June 6th

TIME: 6 p.m. – 8 p.m. CT  

PRICE: Free to attend

DETAILS: Journeyman’s free summer music series is back for its second year at the American Factory. Every Friday through August, head to the courtyard with the whole family and soak up live music from local artists under the sky. Make it a full evening with dinner and drinks at Union Hall restaurant. More information can be found here

DIRTY BOOTS LINE DANCING COUNTRY NIGHT 

WHERE: The American Factory, 258 South Campbell Street, Valparaiso, IN 46385

DATE: Saturday, June 7

TIME: 7 p.m. – 11 p.m. CT, doors open at 6:30 p.m. CT

PRICE: $25/person, must be 21+

TICKETS: Available here 

DETAILS: Journeyman’s Dirty Boots Night is back at the American Factory for an evening of live music, dancing, and unapologetically Southern energy. Pull on your cowboy boots and brush up on footwork with line dance lessons from Fred Astaire Dance Studios—all set to live country tunes from Steel Country. Tickets are $25 per person and include access to the event, line dancing lessons, and a welcome cocktail to kick off the night. Additional drink tickets will be available for purchase in advance and on-site. Must be 21 or older to attend. 

BARCRAFT COMPETITION 

WHERE: The Featherbone Factory, 109 Generations Dr. Three Oaks, MI 49128 

DATE: Tuesday, June 10

TIME: 5 p.m. – 9 p.m. ET 

PRICE: $50/person, must be 21+

TICKETS: Available here

DETAILS: Calling all cocktail enthusiasts! Journeyman Distillery is bringing together some of the most creative bartending pros from across the Southwest Michigan and Northwest Indiana regions for its first annual Barcraft Competition. Each bartender will present an original cocktail creation that showcases their unique craft and personality, and guests will be invited to cast their votes for who should take home the title of Best Bartender. 

The winner will receive a donation to a charity of their choice. Tickets are $50 each and include cocktail samples, food, and a ballot to help decide the winner. Must be 21+ to attend. 

FATHER’S DAY BRUNCH

WHERE: The Featherbone Factory, 109 Generations Dr. Three Oaks, MI 49128 AND The American Factory, 258 South Campbell Street, Valparaiso, IN 46385

DATE: Sunday, June 15

TIME: Three Oaks: 10 a.m. – 2 p.m. ET, Valparaiso: 10 a.m. – 2 p.m. CT

PRICE: $45 for adults, $20 for children 3-12, free for children under 3

RESERVATIONS: Three Oaks reservations here, Valparaiso reservations here

DETAILS: Toast Dad with fine whiskey and delicious breakfast favorites at Journeyman’s Father’s Day brunch! Taking place at both locations, the team is whipping up a brunch spread complete with a carving station featuring meaty offerings like prime rib, OCG roast turkey breast, and baby back ribs served with Journeyman’s bourbon BBQ sauce. Guests can also look forward to a buffet of comforting classics, including biscuits and pork sausage gravy, French toast, scrambled eggs, cinnamon sugar donut holes, and more. To help the adults unwind, a selection of craft cocktails made with Journeyman’s artisanal spirits will be available for purchase by the glass or by the pitcher.

CHEF’S DINNER: CHAR No. 3 

WHERE: The American Factory, 258 South Campbell Street, Valparaiso, IN 46385

DATE: Sunday, June 21st 

TIME: 6 p.m. – 9 p.m. CT 

PRICE: $125/person, must be 21+ 

TICKETS: Available here

DETAILS: Back for its second year in 2025, Journeyman’s rooftop dining experience is returning to the American Factory this summer. Executive Chef Amanda Salas and her team are preparing a four-course dinner centered around smoked flavors, paired with cocktails and whiskey, perfect for enjoying in an open-air setting at dusk. Expect dishes like smoked pork shoulder with bourbon berry barbecue sauce, roasted salmon with barbecue baked lentils and pickled green beans, charred asparagus with piquillo pepper relish, and more. The full menu and ticketing information can be found here

JOURNEYMAN’S KIDS CLUB

WHERE: The American Factory, 258 South Campbell Street, Valparaiso, IN 46385

DATE: Every Wednesday beginning June 25th 

TIME: 11 a.m. – noon CT 

PRICE: Free to attend, reservations required 

DETAILS: Calling all parents with kiddos! Journeyman’s free-to-attend Kid’s Club is back this summer at the American Factory. Every Wednesday at 11 a.m., kids can participate in a new, fun and creative one-hour activity. The full lineup of activities will be announced soon, and reservations are required. More information can be found here

Discover Oxmoor Bourbon Company, now an official partner of the Kentucky Bourbon Trail®

Oxmoor Bourbon Co. recently announced that they are now an official partner of the world-renowned Kentucky Bourbon Trail® program, offering a new opportunity to explore where Kentucky’s Bourbon history began. A great option for those looking for something beyond the typical distillery tour — and perfect for history buffs — Oxmoor Bourbon Co. in Louisville interprets the story of a Kentucky farm as it transformed along with the state, striving to tell the story of all the people who lived and worked on the land through preservation and education. For more information, visit https://oxmoorbourbon.com/

“After two decades in the spirits business, I thought I had seen it all — but a place with such rich, undiscovered history in the category, so carefully maintained in its place in Kentucky and American history was unimaginable to me,” said general manager Rosser Lomax. “Oxmoor Bourbon Company is tied to the very origin of bourbon and how it came to be, and being part of something that actively works to preserve and share that history is an honor of the highest order. Building the Oxmoor Bourbon Company has been such an exciting journey, and we are so excited to share this wonderful history and incredible space with friends old and new, near and far.” 

During the immersive experience, visitors stroll through three centuries of architecture and learn about the five generations of legal scholars who have called Oxmoor home, the “why” and “how” behind the rules of bourbon told on every distillery tour and the almost-forgotten people who codified those rules into law to protect the good name of America’s only native spirit.  

Visitors can also explore the beautiful gardens designed in 1911 by one of the country’s first female landscape architects and the largest collection of preserved outbuildings in the region.  

Each tour concludes with a tasting of the exclusive Oxmoor Bourbon Private Label — a private stock bottling in the family tradition, awarded a gold medal by the prestigious John Barleycorn Society. Bottles of the bourbon are available for sale following the tour. Guests also have the option to enjoy a selection of cocktails in the breathtaking family library and gardens following tours.  

Tours are offered Tuesdays through Saturdays at 10 a.m., 11:30 a.m., 1:30 p.m. and 3 p.m. Guests must be 21+ to participate. Space is limited on each tour, so reservations are required — to reserve a tour, visit here

Oxmoor Bourbon Company also welcomes inquiries regarding private event bookings and corporate events and is excited to host a variety of special events and private tastings throughout 2025. 

“Visiting Oxmoor Bourbon Company is a rare and fascinating opportunity for guests to immerse themselves in the history of bourbon and of Kentucky, while also supporting the preservation and the advancement of both,” said Cordell Lawrence, CEO of Eastern Light Distilling and advisor to Oxmoor Bourbon Company. “With my extensive background in the bourbon industry, I’ve experienced countless bourbon tourism offerings, and I can confidently say that the tour offered by Oxmoor Bourbon Company is unlike any other. It’s been a thrill to help bring this experience to life and I’m eager to see more Kentuckians and tourists alike explore all that Oxmoor has to offer as the latest addition to the Kentucky Bourbon Trail.” 

Last June, the Kentucky Bourbon Trail celebrated its 25th anniversary, welcoming millions of visitors a year to more than 60 experiences across the state. According to the Kentucky Distillers’ Association, more than 80% of all Kentucky Bourbon Trail visitors come from outside Kentucky. Bourbon is a $9 billion economic and tourism powerhouse for Kentucky, generating more than 23,100 jobs with $2.2 billion in salaries and benefits. 

About Oxmoor Bourbon: 

Step back in time with Oxmoor Bourbon and explore where Kentucky’s Bourbon history began. This first-of-its-kind historical tour and tasting experience takes place at Oxmoor, with buildings constructed before the Commonwealth of Kentucky had a constitution. Learn about the five generations of legal scholars who have called Oxmoor home, the “why” and “how” behind the rules of bourbon told on every distillery tour and the almost-forgotten figures who codified those rules into law to protect the good name of America’s only native spirit. Guests see the home’s three sections, constructed in 1791, 1829, and 1928, with furniture and family belongings as the family left them.

Visitors can also explore the beautiful gardens designed in 1911 by one of the country’s first female landscape architects and the largest collection of preserved outbuildings in the region. The tour includes a tasting of the exclusive Oxmoor Bourbon Private Label and the option to enjoy a selection of cocktails in the breathtaking family library. The site interprets the story of a Kentucky farm that has transformed alongside the state and strives to tell the story of all the people who lived and worked on the land through preservation and education. Multiple tour times offered Tuesdays through Saturdays; must be 21+ to participate.

Visit oxmoorbourbon.com for information or to book. 

It’s Not Too Late to Attend the Bourbon Classic

https://www.bourbonclassic.com/saturday/

Bourbon City Recognized As A Top Foodie Destination

Extensive collection of national outlets name Louisville a top place to visit 

As fans of Bourbon City raise a glass to mark the end of 2024, it’s time to recap and celebrate a momentous year in the city’s dynamic tourism industry. Louisville was frequently in the winner’s circle over the past 365 days, earning top travel accolades from national travel media heavyweights such as TripAdvisor, Travel + Leisure, and Airbnb, among others.

Evan Williams Bourbon Experience (Photo by Marty Pearl/Special to the LCVB)

Louisville started out 2024 on a high note, being named to Travel + Leisure’s list of ‘50 Best Places to Travel to in 2024.’ Contributing to Louisville’s historic year was the back-to-back hosting of the 150th running of the Kentucky Derby and the 106th PGA Championship, helping Louisville earn a spot on Travel Pulse, Condé Nast Traveler, and The Manual’s lists of ‘Best Places to Travel to in May.’ Both TripAdvisor and Airbnb marked Louisville as a top “trending destination” in the United States, with the online platforms using reviews and booking data to affix Louisville to the prestigious lists.

21c Museum Hotel is a stop on the Kentucky Bourbon Trail. Photo courtesy of LCVB.

Throughout 2024, Bourbon City upheld its status with an outpouring of accolades for its vibrant culinary and cocktail scene. Louisville’s restaurant reputation is sizzling, with Travel + Leisure highlighting it as one of the ‘Best Food Cities in the U.S.’ and Cheapism proclaiming it as one of ‘America’s Best Food Cities.’ The hip and artsy NuLu neighborhood earned recognition from AFAR magazine as one of the ‘Best Food Neighborhoods in the USA,’ with numerous NuLu restaurants also receiving individual accolades.

North of Bourbon. Photo Jane Simon Ammeson.

Several of Louisville’s culinary standouts were awarded accolades from the prestigious James Beard Awards. Chef Lawrence Weeks of Enso and North of Bourbon and Dallas McGarity of The Fat Lamb were both named semifinalists.

Nami interior. Photo courtesy of Edward Lee.

The LEE Initiative, co-founded by Top Chef contestant and recent ‘Culinary Class Wars’ competitor Edward Lee, received a James Beard Humanitarian award, marking the Louisvillian’s second James Beard Award win. Lee also received a shout for his Butchertown restaurant Nami, which was named to USA Today’s ‘2024 Restaurants of the Year’.

Bob Dylan’s The Last Refuge.

Several of Louisville’s beer and bourbon festivals were also recognized nationally. The sixth annual Bourbon & Beyond music festival had a record attendance of 210,000 attendees over the four-day weekend, including 60,000 on a single day. This marked the festival’s highest single-day attendance ever.

Fort Nelson Distillery. Photo Jane Simon Ammeson.

Garden & Gun magazine highlighted festivals Bourbon & Beyond, Garden & Gun Distilled and the Bourbon Boule as three of the ‘Seven Standout Southern Bourbon Festivals,’ while Tailspin Ale Fest captured a spot on USA Today’s 10Best ‘Beer Festivals in the US.’

Louisville’s powerful reputation as a convention destination was also widely recognized with a trifecta of awards including winning the Groups Today Readers’ Choice U.S. ‘Destination of the Year,’ a MeetingsToday’s ‘Best Destination Marketing Organizations in the South,’ and a ConventionSouth Readers’ Choice Award.

Michter’s Fort Nelson Distillery. Photo LCVB.

Some of Louisville’s top national accolades for 2024 include:

  • “Best Places to Travel in 2024” – Travel + Leisure
  • “Best Places to Go in 2024” (Kentucky) – Frommer’s
  • “The World’s Best Travel Destinations in 2024” – Culture.org
  • “The South’s Best Cities 2024” – Southern Living
  • “Trending Destinations – United States” – TripAdvisor 
  • “Top Trending Destinations Locals Love” – Airbnb
  • “Most Up-and-Coming Neighborhoods in the U.S.” (Butchertown) – TravelMag
  • “Best Places to Travel in The South This April” – Southern Living
  • “Best Places to Travel in May” – Conde Nast Traveler
  • “Where to Travel in May 2024” (Churchill Downs) – Travel Pulse
  • “Best Places to Visit in May”– The Manual
  • “Best Places to Honor Black History in 2024” – U.S. News
  • “These 10 Destinations Elevate Black Culture Year-Round” – The Points Guy
  • “Awesome and Unique Bachelorette Party Destinations” – Purewow
  • “Best Vacations in the U.S. to Explore America’s Adventure Capitals” – Men’s Journal
  • “2024 Readers’ Choice Awards” (Destination of the Year) – Groups Today

Visit the city’s official tourism website for the complete list of Louisville-based accolades received in 2024, including those for hotels, restaurants, and festivals.

What’s Happening This Holiday Season at Journeyman & The American Factory

COMEDY ON THE ROCKS

  • Location: The American Factory (258 South Campbell Street, Valparaiso, IN 46385) 
  • Date: Friday, December 27th
  • Time: 7:30 pm – 10:00 pm CT 
  • Price: $22/person, must be 21+ 
  • Tickets: Available here
  • Details: Head to The American Factory for an evening of laughs and libations at Comedy on the Rocks. Journeyman welcomes Dave Dyer, a regular on The Bob & Tom Show and a former writer for Late Night with Jimmy Fallon, alongside Will Green, a New England comedy scene fixture who has performed at festivals such as Gilda’s LaughFest and the Milwaukee Comedy Festival. Bring your friends, enjoy cocktails made with Journeyman’s award-winning spirits, and kick back for a fun evening of comedy. 

NEW YEAR’S EVE AT THE FEATHERBONE FACTORY 

  • Location: The Featherbone Factory (109 Generations Dr, Three Oaks, MI 49128) 
  • Date: Tuesday, December 31st 
  • Time: Staymaker Prix-fixe Dinner: 4:30 pm – 10:00 pm ET, NYE Dance Party 9:00 p.m. – 12:30 a.m. ET
  • Price: Prix-fixe dinner: $75/person, NYE Dance Party: $40/person
  • Tickets: Available here.
  • Details:  Begin your NYE celebrations at Staymaker Restaurant with a three-course prix-fixe meal paired with signature Journeyman cocktails. Afterward, join the dance party for music, drinks, and dancing. Each dance party ticket includes access to the event, a welcome cocktail, two drink tickets, and a midnight toast. Additional drink tickets are available for $10 each or five for $40
  • MEET THE MAKERS: ART OF DISTILLING 
  • WHERE: The American Factory, 258 South Campbell Street, Valparaiso, IN 46385
  • DATE: January 19
  • TIME: 4:00 p.m. – 5:30 p.m. CT 
  • RESERVATIONSHere
  • DETAILS: In the final installment of Journeyman’s Meet the Makers series, join Head Distiller Jacob Rippetoe and founders Bill and Johanna Welter for an up-close look at how Journeyman crafts its award-winning spirits. Taking place at The American Factory, this free event offers the chance to experience the art and history behind Journeyman while sampling their signature spirits and cocktails.

BURNS NIGHT: A SUPPER OF CELEBRATION

WHERE: The Featherbone Factory, 109 Generations Dr. Three Oaks, MI 49128 

  • DATE: January 25 
  • TIME: 6:00 p.m. – 9:00 p.m. ET
  • RESERVATIONSHere 
  • DETAILS: Journeyman is honoring national Scottish poet Robert Burns’ birthday with an authentic Burns Night Supper at The Featherbonr Factory. The team will set the mood accordingly with a candlelit ambiance, bagpipe music, poetry readings, and hearty Scottish dishes. Guests will also have the opportunity to sample unreleased single-malt whiskeys crafted by Journeyman while enjoying a cozy winter celebration of one of Scotland’s most beloved poets. Each guest will leave with a 200-mL bottle of Silver Cross Four Grain Whiskey. Tickets are $80 per person, and attendees must be 21 or older to attend.

ZERO PROOF GIN & N/A COCKTAIL OFFERINGS

  • WHERE: The Featherbone Factory, 109 Generations Dr. Three Oaks, MI 49128 and The American Factory, 258 South Campbell Street, Valparaiso, IN 46385
  • DETAILS: Just in time for Dry January, Journeyman has released a zero-proof version of their beloved Field Gin — crafted in collaboration with Chicago’s iconic Field Museum of Chicago. An ideal bar cart addition, the non-alcoholic spirit has tasting notes of herbs, sweet berry, citrus, cucumber, juniper and coriander, providing a classic gin-like profile with a crisp and clean finish. Available for $34.99/bottle, the Zero Proof Field Gin can be purchased at both locations in Three Oaks and Valparaiso and will be available on Journeyman’s website. Plus, the Journeyman team is using the new spirit to shake up some tempting non-alcoholic cocktails available at their campus restaurants in Valparaiso, Indiana and Three Oaks, Michigan. Sips include the Dirtless Martini with N/A Field Gin, olive juice and blue cheese olives, the N/A Lavender Gimlet with lavender simple syrup, lime and grapefruit juice, and the N/A Ramos Gin Fizz with lemon juice, soda and foamy egg white.

THE JAMES B. BEAM DISTILLING CO. CELEBRATING ANNIVERSARY WITH NEW VISITOR EXPERIENCES AND EVENTS CALENDAR

Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making, Beam Family History, and Eight Generations of Craftsmanship as the Clermont Campus Celebrates 90 Years of Craftsmanship.

Behind the Beam

A behind the scenes tour with the First Family of Bourbon, taste our finest whiskies and a few of the most sought-after new releases paired with a Kentucky inspired lunch at The Kitchen Table and storytelling led by a Master Distiller.

James B. Beam Distilling Co., Happy Hollow Road, Clermont, KY

Making America’s Native Spirit isn’t a process. Here in Clermont, it’s a 225-year tradition. Get a glimpse behind the scenes at the production methods that helped the First Family of Bourbon build the World’s Favorite Bourbon and an innovative portfolio of small batch whiskies.

In Behind The Beam, you’ll be guided on a behind the scenes tour of the Fred B. Noe Distillery, bottle your own Knob Creek® Single Barrel Reserve, and enjoy tasting and storytelling led by a Master Distiller. Following the tour, you’ll be treated to some of Beam’s finest whiskies and a few of the most sought-after new releases paired with a Kentucky inspired lunch at The Kitchen Table.

In addition to your tour, tasting, and Kentucky-inspired lunch each experience will highlight a different aspect of the production process or how to utilize Beam Distilling made whiskies in your favorite cocktails.

2024 Behind the Beam Dates & Theme:

Themes:

Behind The Beam – Maturation Matters

Ever wonder what it’s like to go select barrels with a Master Distiller? Join Fred and Freddie Noe on an experience through the historic warehouses of James B. Beam Distilling Co. where you’ll learn the secrets of how time, temperature, and wood impact the World’s Bourbon. 

Behind The Beam – Little Book® + Country Ham

When Freddie Noe set out to make his own mark on the bourbon industry, he wanted to honor his grandfather Booker by creating a product with one attribute in mind: Flavor. Little Book™ was born with the goal of creating the most flavorful American Whiskey on the planet, using a variety of bourbons, ryes, and single malt whiskeys in the final blend. 

Join Freddie Noe as he takes you through the process of blending a new batch of Little Book and taste Little Book against other traditional bourbons to showcase the contrast and what blending can do to elevate flavors. After, you’ll join Freddie to showcase how his innovative flair extends to a family heirloom: Freddie’s country ham. Whether it be in bourbon or cooking, the Beam family has always pushed the boundaries of flavor.

Behind The Beam – Cocktails

Fred and Freddie love nothing more than using Beam bourbons to make libations the world over. Yet with so much mixology experience, what are the favorite cocktails of the Master Distillers of the First Family of Bourbon? An immersive mixology experience in which you’ll explore which cocktails pair best with Beam Distilling brands. 

2024 Behind the Beam Dates & Theme:

  • Thursday October 24th, 2024 – Little Book® + Country Ham
  • Thursday November 21st, 2024 – Maturation Matters
  • Thursday December 12, 2024 – Crafting Cocktails
  • Time: 4 hours
  • Price: $350
  • Must be 21+ to participate
  • Drink Smart®

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