Discover Oxmoor Bourbon Company, now an official partner of the Kentucky Bourbon Trail®

Oxmoor Bourbon Co. recently announced that they are now an official partner of the world-renowned Kentucky Bourbon Trail® program, offering a new opportunity to explore where Kentucky’s Bourbon history began. A great option for those looking for something beyond the typical distillery tour — and perfect for history buffs — Oxmoor Bourbon Co. in Louisville interprets the story of a Kentucky farm as it transformed along with the state, striving to tell the story of all the people who lived and worked on the land through preservation and education. For more information, visit https://oxmoorbourbon.com/

“After two decades in the spirits business, I thought I had seen it all — but a place with such rich, undiscovered history in the category, so carefully maintained in its place in Kentucky and American history was unimaginable to me,” said general manager Rosser Lomax. “Oxmoor Bourbon Company is tied to the very origin of bourbon and how it came to be, and being part of something that actively works to preserve and share that history is an honor of the highest order. Building the Oxmoor Bourbon Company has been such an exciting journey, and we are so excited to share this wonderful history and incredible space with friends old and new, near and far.” 

During the immersive experience, visitors stroll through three centuries of architecture and learn about the five generations of legal scholars who have called Oxmoor home, the “why” and “how” behind the rules of bourbon told on every distillery tour and the almost-forgotten people who codified those rules into law to protect the good name of America’s only native spirit.  

Visitors can also explore the beautiful gardens designed in 1911 by one of the country’s first female landscape architects and the largest collection of preserved outbuildings in the region.  

Each tour concludes with a tasting of the exclusive Oxmoor Bourbon Private Label — a private stock bottling in the family tradition, awarded a gold medal by the prestigious John Barleycorn Society. Bottles of the bourbon are available for sale following the tour. Guests also have the option to enjoy a selection of cocktails in the breathtaking family library and gardens following tours.  

Tours are offered Tuesdays through Saturdays at 10 a.m., 11:30 a.m., 1:30 p.m. and 3 p.m. Guests must be 21+ to participate. Space is limited on each tour, so reservations are required — to reserve a tour, visit here

Oxmoor Bourbon Company also welcomes inquiries regarding private event bookings and corporate events and is excited to host a variety of special events and private tastings throughout 2025. 

“Visiting Oxmoor Bourbon Company is a rare and fascinating opportunity for guests to immerse themselves in the history of bourbon and of Kentucky, while also supporting the preservation and the advancement of both,” said Cordell Lawrence, CEO of Eastern Light Distilling and advisor to Oxmoor Bourbon Company. “With my extensive background in the bourbon industry, I’ve experienced countless bourbon tourism offerings, and I can confidently say that the tour offered by Oxmoor Bourbon Company is unlike any other. It’s been a thrill to help bring this experience to life and I’m eager to see more Kentuckians and tourists alike explore all that Oxmoor has to offer as the latest addition to the Kentucky Bourbon Trail.” 

Last June, the Kentucky Bourbon Trail celebrated its 25th anniversary, welcoming millions of visitors a year to more than 60 experiences across the state. According to the Kentucky Distillers’ Association, more than 80% of all Kentucky Bourbon Trail visitors come from outside Kentucky. Bourbon is a $9 billion economic and tourism powerhouse for Kentucky, generating more than 23,100 jobs with $2.2 billion in salaries and benefits. 

About Oxmoor Bourbon: 

Step back in time with Oxmoor Bourbon and explore where Kentucky’s Bourbon history began. This first-of-its-kind historical tour and tasting experience takes place at Oxmoor, with buildings constructed before the Commonwealth of Kentucky had a constitution. Learn about the five generations of legal scholars who have called Oxmoor home, the “why” and “how” behind the rules of bourbon told on every distillery tour and the almost-forgotten figures who codified those rules into law to protect the good name of America’s only native spirit. Guests see the home’s three sections, constructed in 1791, 1829, and 1928, with furniture and family belongings as the family left them.

Visitors can also explore the beautiful gardens designed in 1911 by one of the country’s first female landscape architects and the largest collection of preserved outbuildings in the region. The tour includes a tasting of the exclusive Oxmoor Bourbon Private Label and the option to enjoy a selection of cocktails in the breathtaking family library. The site interprets the story of a Kentucky farm that has transformed alongside the state and strives to tell the story of all the people who lived and worked on the land through preservation and education. Multiple tour times offered Tuesdays through Saturdays; must be 21+ to participate.

Visit oxmoorbourbon.com for information or to book. 

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Bourbon City Recognized As A Top Foodie Destination

Extensive collection of national outlets name Louisville a top place to visit 

As fans of Bourbon City raise a glass to mark the end of 2024, it’s time to recap and celebrate a momentous year in the city’s dynamic tourism industry. Louisville was frequently in the winner’s circle over the past 365 days, earning top travel accolades from national travel media heavyweights such as TripAdvisor, Travel + Leisure, and Airbnb, among others.

Evan Williams Bourbon Experience (Photo by Marty Pearl/Special to the LCVB)

Louisville started out 2024 on a high note, being named to Travel + Leisure’s list of ‘50 Best Places to Travel to in 2024.’ Contributing to Louisville’s historic year was the back-to-back hosting of the 150th running of the Kentucky Derby and the 106th PGA Championship, helping Louisville earn a spot on Travel Pulse, Condé Nast Traveler, and The Manual’s lists of ‘Best Places to Travel to in May.’ Both TripAdvisor and Airbnb marked Louisville as a top “trending destination” in the United States, with the online platforms using reviews and booking data to affix Louisville to the prestigious lists.

21c Museum Hotel is a stop on the Kentucky Bourbon Trail. Photo courtesy of LCVB.

Throughout 2024, Bourbon City upheld its status with an outpouring of accolades for its vibrant culinary and cocktail scene. Louisville’s restaurant reputation is sizzling, with Travel + Leisure highlighting it as one of the ‘Best Food Cities in the U.S.’ and Cheapism proclaiming it as one of ‘America’s Best Food Cities.’ The hip and artsy NuLu neighborhood earned recognition from AFAR magazine as one of the ‘Best Food Neighborhoods in the USA,’ with numerous NuLu restaurants also receiving individual accolades.

North of Bourbon. Photo Jane Simon Ammeson.

Several of Louisville’s culinary standouts were awarded accolades from the prestigious James Beard Awards. Chef Lawrence Weeks of Enso and North of Bourbon and Dallas McGarity of The Fat Lamb were both named semifinalists.

Nami interior. Photo courtesy of Edward Lee.

The LEE Initiative, co-founded by Top Chef contestant and recent ‘Culinary Class Wars’ competitor Edward Lee, received a James Beard Humanitarian award, marking the Louisvillian’s second James Beard Award win. Lee also received a shout for his Butchertown restaurant Nami, which was named to USA Today’s ‘2024 Restaurants of the Year’.

Bob Dylan’s The Last Refuge.

Several of Louisville’s beer and bourbon festivals were also recognized nationally. The sixth annual Bourbon & Beyond music festival had a record attendance of 210,000 attendees over the four-day weekend, including 60,000 on a single day. This marked the festival’s highest single-day attendance ever.

Fort Nelson Distillery. Photo Jane Simon Ammeson.

Garden & Gun magazine highlighted festivals Bourbon & Beyond, Garden & Gun Distilled and the Bourbon Boule as three of the ‘Seven Standout Southern Bourbon Festivals,’ while Tailspin Ale Fest captured a spot on USA Today’s 10Best ‘Beer Festivals in the US.’

Louisville’s powerful reputation as a convention destination was also widely recognized with a trifecta of awards including winning the Groups Today Readers’ Choice U.S. ‘Destination of the Year,’ a MeetingsToday’s ‘Best Destination Marketing Organizations in the South,’ and a ConventionSouth Readers’ Choice Award.

Michter’s Fort Nelson Distillery. Photo LCVB.

Some of Louisville’s top national accolades for 2024 include:

  • “Best Places to Travel in 2024” – Travel + Leisure
  • “Best Places to Go in 2024” (Kentucky) – Frommer’s
  • “The World’s Best Travel Destinations in 2024” – Culture.org
  • “The South’s Best Cities 2024” – Southern Living
  • “Trending Destinations – United States” – TripAdvisor 
  • “Top Trending Destinations Locals Love” – Airbnb
  • “Most Up-and-Coming Neighborhoods in the U.S.” (Butchertown) – TravelMag
  • “Best Places to Travel in The South This April” – Southern Living
  • “Best Places to Travel in May” – Conde Nast Traveler
  • “Where to Travel in May 2024” (Churchill Downs) – Travel Pulse
  • “Best Places to Visit in May”– The Manual
  • “Best Places to Honor Black History in 2024” – U.S. News
  • “These 10 Destinations Elevate Black Culture Year-Round” – The Points Guy
  • “Awesome and Unique Bachelorette Party Destinations” – Purewow
  • “Best Vacations in the U.S. to Explore America’s Adventure Capitals” – Men’s Journal
  • “2024 Readers’ Choice Awards” (Destination of the Year) – Groups Today

Visit the city’s official tourism website for the complete list of Louisville-based accolades received in 2024, including those for hotels, restaurants, and festivals.

THE JAMES B. BEAM DISTILLING CO. CELEBRATING ANNIVERSARY WITH NEW VISITOR EXPERIENCES AND EVENTS CALENDAR

Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making, Beam Family History, and Eight Generations of Craftsmanship as the Clermont Campus Celebrates 90 Years of Craftsmanship.

Behind the Beam

A behind the scenes tour with the First Family of Bourbon, taste our finest whiskies and a few of the most sought-after new releases paired with a Kentucky inspired lunch at The Kitchen Table and storytelling led by a Master Distiller.

James B. Beam Distilling Co., Happy Hollow Road, Clermont, KY

Making America’s Native Spirit isn’t a process. Here in Clermont, it’s a 225-year tradition. Get a glimpse behind the scenes at the production methods that helped the First Family of Bourbon build the World’s Favorite Bourbon and an innovative portfolio of small batch whiskies.

In Behind The Beam, you’ll be guided on a behind the scenes tour of the Fred B. Noe Distillery, bottle your own Knob Creek® Single Barrel Reserve, and enjoy tasting and storytelling led by a Master Distiller. Following the tour, you’ll be treated to some of Beam’s finest whiskies and a few of the most sought-after new releases paired with a Kentucky inspired lunch at The Kitchen Table.

In addition to your tour, tasting, and Kentucky-inspired lunch each experience will highlight a different aspect of the production process or how to utilize Beam Distilling made whiskies in your favorite cocktails.

2024 Behind the Beam Dates & Theme:

Themes:

Behind The Beam – Maturation Matters

Ever wonder what it’s like to go select barrels with a Master Distiller? Join Fred and Freddie Noe on an experience through the historic warehouses of James B. Beam Distilling Co. where you’ll learn the secrets of how time, temperature, and wood impact the World’s Bourbon. 

Behind The Beam – Little Book® + Country Ham

When Freddie Noe set out to make his own mark on the bourbon industry, he wanted to honor his grandfather Booker by creating a product with one attribute in mind: Flavor. Little Book™ was born with the goal of creating the most flavorful American Whiskey on the planet, using a variety of bourbons, ryes, and single malt whiskeys in the final blend. 

Join Freddie Noe as he takes you through the process of blending a new batch of Little Book and taste Little Book against other traditional bourbons to showcase the contrast and what blending can do to elevate flavors. After, you’ll join Freddie to showcase how his innovative flair extends to a family heirloom: Freddie’s country ham. Whether it be in bourbon or cooking, the Beam family has always pushed the boundaries of flavor.

Behind The Beam – Cocktails

Fred and Freddie love nothing more than using Beam bourbons to make libations the world over. Yet with so much mixology experience, what are the favorite cocktails of the Master Distillers of the First Family of Bourbon? An immersive mixology experience in which you’ll explore which cocktails pair best with Beam Distilling brands. 

2024 Behind the Beam Dates & Theme:

  • Thursday October 24th, 2024 – Little Book® + Country Ham
  • Thursday November 21st, 2024 – Maturation Matters
  • Thursday December 12, 2024 – Crafting Cocktails
  • Time: 4 hours
  • Price: $350
  • Must be 21+ to participate
  • Drink Smart®

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Celebrate the 25th Anniversary of the Kentucky Bourbon Trail

Step into the heart of bourbon country and experience the epitome of refinement at the 2024 Kentucky Bourbon Classic.

This premier event, taking place in Louisville from February 21-24, is a celebration of the rich heritage, craftsmanship, and unparalleled flavors that define Kentucky’s iconic spirit. Indulge in exceptional tastings, participate in enlightening workshops, and savor sips that showcase bourbon craftsmanship.

The four-day event features events such the Cocktail & Culinary Challenge, Bourbon University and TASTE providing exclusive opportunities to the finest bourbons, culinary delights, and immersive educational experiences.

25th Anniversary of the Kentucky Bourbon Trail

Celebrate this historic milestone and enjoy these several unique and bourbon-filled offerings as you venture along the trail.

Sampling includes:

 Day as a DistillerHartfield & Co. Paris, KYHave you ever thought about working at a distillery? Now’s your opportunity to dive into the craft distilling world! Spend a day working with Harfield & Co. and learn the skills and secrets behind the bourbon industry.

Whether mashing, distilling, bottling, tasting, or whatever else is happening that day, Hartfield & Co invites guests to experience the bourbon industry up close and personal.

·  Cocktail Classes: Angel’s Envy, Louisville, KYMaster the art of crafting classic cocktails with skilled specialists at Angel’s Envy Distillery in Louisville, KY. Unleash your mixology potential by joining the Behind the Bar Class, led by talented cocktail experts. Whether attending the monthly class or the specialized Manhattan and Rye Cocktail Classes, there’s no better place to learn the secrets behind the bar.

What’s New in the Bourbon Industry

With such a rich foundation of tradition, the Kentucky Bourbon industry is paving the way forward with new and innovative experiences for 2024. The upcoming year will usher in exciting new offerings for the industry, including the expansion into Eastern Kentucky with Eastern Light Distilling set to break in early 2024.