Take Time to Rediscover Your #LouisvilleLove

Discounted downtown attractions & venues for Hometown Tourist Celebration Feb.1-10.

Speed Art Museum.

Rediscover your with the return of the Hometown Tourist Celebration next month. The event invites residents to rediscover downtown Louisville by providing a discounted admission fee for well-loved or new-to-them attractions and venues.

The Downtown Hometown Tourist Celebration will take place February 1 – 10, 2025. During this time, individuals with a valid Kentucky or Indiana ID, local college ID, or military ID will receive half-off admission to participating Downtown venues.

21c Museum Hotel. Photo by Steve Grider.

“This event is for our entire state to enjoy Louisville’s attractions and venues, because our downtown is your downtown,” said Rebecca Fleischaker, executive director of LDP. “Normally a slow time of year for our attractions, this celebration gives locals an added benefit of saving money as well as supporting and promoting the incredible range of attractions, venues, and hotels that make our city unique.”

Louisville Slugger Museum & Factory.

Participating attractions and venues include:

  • Angel’s Envy Distillery
  • Angles Selfie Museum
  • Bardstown Bourbon Company
  • Buzzard’s Roost Whiskey Row Experience
  • Evan Williams Bourbon Experience
  • Frazier History Museum
  • Good Bounce’s Downtown location
  • KMAC Contemporary Art Museum
  • Louisville Slugger Museum & Factory
  • Muhammad Ali Center
  • SAR Genealogical Library
Whiskey Row.

Downtown hotels are also participating with various discounts and package deals, offering a special rate for the duration of the celebration. Participating hotels include the 21c Hotel; Embassy Suites; the Galt House; Omni Louisville Hotel; Seelbach Hilton; and the Tempo by Hilton Louisville.

Evan Williams Bourbon Experience (Photo by Marty Pearl/Special to the LCVB)

“Hometown Tourist Week is a vital initiative that encourages our residents to explore and appreciate the incredible attractions and experiences right here in Louisville,” said Cleo Battle, Louisville Tourism President & CEO. “By being tourists in our own city, we not only support local businesses and attractions but also foster a deeper connection to our community. This celebration highlights the strength and diversity of our city’s offerings and reinforces the unique charm and hospitality that makes Louisville a top destination.”

Frazier History Museum.

Additional Downtown venues offering varying discounts during the celebration include the Belle of Louisville Riverboats; Corner Flavors of Kentucky; Derby City Gaming; Goodwood Brewing & Spirits; Porch Kitchen & Bar; and the Waterfront Botanical Gardens.

Tickets for admission can be purchased online by individual location or multiple days and locations together. Walk-ins are welcome, but reserving tickets in advance is recommended. Tickets and hotel bookings can be made in advance and can be viewed on LDP’s website.  

Bourbon City Recognized As A Top Foodie Destination

Extensive collection of national outlets name Louisville a top place to visit 

As fans of Bourbon City raise a glass to mark the end of 2024, it’s time to recap and celebrate a momentous year in the city’s dynamic tourism industry. Louisville was frequently in the winner’s circle over the past 365 days, earning top travel accolades from national travel media heavyweights such as TripAdvisor, Travel + Leisure, and Airbnb, among others.

Evan Williams Bourbon Experience (Photo by Marty Pearl/Special to the LCVB)

Louisville started out 2024 on a high note, being named to Travel + Leisure’s list of ‘50 Best Places to Travel to in 2024.’ Contributing to Louisville’s historic year was the back-to-back hosting of the 150th running of the Kentucky Derby and the 106th PGA Championship, helping Louisville earn a spot on Travel Pulse, Condé Nast Traveler, and The Manual’s lists of ‘Best Places to Travel to in May.’ Both TripAdvisor and Airbnb marked Louisville as a top “trending destination” in the United States, with the online platforms using reviews and booking data to affix Louisville to the prestigious lists.

21c Museum Hotel is a stop on the Kentucky Bourbon Trail. Photo courtesy of LCVB.

Throughout 2024, Bourbon City upheld its status with an outpouring of accolades for its vibrant culinary and cocktail scene. Louisville’s restaurant reputation is sizzling, with Travel + Leisure highlighting it as one of the ‘Best Food Cities in the U.S.’ and Cheapism proclaiming it as one of ‘America’s Best Food Cities.’ The hip and artsy NuLu neighborhood earned recognition from AFAR magazine as one of the ‘Best Food Neighborhoods in the USA,’ with numerous NuLu restaurants also receiving individual accolades.

North of Bourbon. Photo Jane Simon Ammeson.

Several of Louisville’s culinary standouts were awarded accolades from the prestigious James Beard Awards. Chef Lawrence Weeks of Enso and North of Bourbon and Dallas McGarity of The Fat Lamb were both named semifinalists.

Nami interior. Photo courtesy of Edward Lee.

The LEE Initiative, co-founded by Top Chef contestant and recent ‘Culinary Class Wars’ competitor Edward Lee, received a James Beard Humanitarian award, marking the Louisvillian’s second James Beard Award win. Lee also received a shout for his Butchertown restaurant Nami, which was named to USA Today’s ‘2024 Restaurants of the Year’.

Bob Dylan’s The Last Refuge.

Several of Louisville’s beer and bourbon festivals were also recognized nationally. The sixth annual Bourbon & Beyond music festival had a record attendance of 210,000 attendees over the four-day weekend, including 60,000 on a single day. This marked the festival’s highest single-day attendance ever.

Fort Nelson Distillery. Photo Jane Simon Ammeson.

Garden & Gun magazine highlighted festivals Bourbon & Beyond, Garden & Gun Distilled and the Bourbon Boule as three of the ‘Seven Standout Southern Bourbon Festivals,’ while Tailspin Ale Fest captured a spot on USA Today’s 10Best ‘Beer Festivals in the US.’

Louisville’s powerful reputation as a convention destination was also widely recognized with a trifecta of awards including winning the Groups Today Readers’ Choice U.S. ‘Destination of the Year,’ a MeetingsToday’s ‘Best Destination Marketing Organizations in the South,’ and a ConventionSouth Readers’ Choice Award.

Michter’s Fort Nelson Distillery. Photo LCVB.

Some of Louisville’s top national accolades for 2024 include:

  • “Best Places to Travel in 2024” – Travel + Leisure
  • “Best Places to Go in 2024” (Kentucky) – Frommer’s
  • “The World’s Best Travel Destinations in 2024” – Culture.org
  • “The South’s Best Cities 2024” – Southern Living
  • “Trending Destinations – United States” – TripAdvisor 
  • “Top Trending Destinations Locals Love” – Airbnb
  • “Most Up-and-Coming Neighborhoods in the U.S.” (Butchertown) – TravelMag
  • “Best Places to Travel in The South This April” – Southern Living
  • “Best Places to Travel in May” – Conde Nast Traveler
  • “Where to Travel in May 2024” (Churchill Downs) – Travel Pulse
  • “Best Places to Visit in May”– The Manual
  • “Best Places to Honor Black History in 2024” – U.S. News
  • “These 10 Destinations Elevate Black Culture Year-Round” – The Points Guy
  • “Awesome and Unique Bachelorette Party Destinations” – Purewow
  • “Best Vacations in the U.S. to Explore America’s Adventure Capitals” – Men’s Journal
  • “2024 Readers’ Choice Awards” (Destination of the Year) – Groups Today

Visit the city’s official tourism website for the complete list of Louisville-based accolades received in 2024, including those for hotels, restaurants, and festivals.

Great Reasons to Visit Louisville’s 21c Museum Hotel

Photo courtesy of 21c Museum Hotel Louisville.

Penguins, Bourbon, Art, & Haute Southern Cuisine come together in Louisville.

Much more than a place to lay your head, 21c Museum Hotel with locations in Louisville, Cincinnati, Des Moines, Chicago, St. Louis, Lexington, Kansas City, Oklahoma City, Nashville, Durham, and Bentonville, Arkansas, is a total immersion into art or, maybe better put, it’s a night in the art museum.

Penguin Love. Photo of 21c Museum Hotel Louisville.

In Louisville, it started when I spied a 4-foot penguin at the end of the hall as I headed to my room but 30 minutes later when I opened my door, the rotund red bird was there in front of me. “Don’t worry,” said a man walking by. “They’re always on the move.”

Proof on Main. Photo courtesy of 21c Museum Hotel Louisville.

The migratory birds, sculptures first exhibited at the 2005 Venice Biennale and now part of the collection of 21c Museum Hotel in Louisville add a touch of whimsy. But with 9,000 square feet of gallery space and art in all corridors and rooms, three-fourths coming from the owners’ private collection valued at $10 million, 21c is a serious museum.

Proof on Main. Photo of 21c Museum Hotel Louisville.

Carved out of five former 19th-century bourbon and tobacco warehouses, 21c is both part of the revitalization of Louisville’s delightful downtown and a transformation of art from backdrop into upfront and thought-provoking.

The sleek, minimalist interior — uber-urbanism with linear white walls dividing the main lobby and downstairs gallery into cozy conversational and exhibit spaces — is softened with touches of the buildings’ past using exposed red brick walls and original timber and iron support beams as part of the decor. Named by Travel + Leisure as one of the 500 Best Hotels in the World, 21c is also the first North American museum of 21st-century contemporary art.

Photo courtesy of 21c Museum Hotel Louisville.

I find more whimsy on a plate at Proof on Main, the hotel’s restaurant, when the waiter plops down my bill and a fluff of pink cotton candy — no after-dinner mints here. For more about the cotton candy, see the sidebar below. But the food, a delicious melange of contemporary, American South, and locally grown, will please even the most serious foodinista. It’s all creative without being too over the top. Menu items include charred snap peas tossed with red chermoula on a bed of creamy jalapeno whipped feta,

Bison Burger. Photo and recipe courtesy of 21c Museum Hotel Louisville.

And, of course, the Proof on Main staple since first opening. 8 ounce patty, char grilled to your preferred temp (chef recommended medium rare), served with smoky bacon, extra sharp cheddar and sweet onion jam to compliment the game of the meat nicely. Local Bluegrass bakery makes our delicious brioche buns. The burger comes house hand cut fries. For the ending (but it’s okay if you want to skip everything else and get down to the Butterscotch Pot De Créme, so very luxuriously smooth and rich pot de creme with soft whipped cream and crunchy, salty pecan cookies.

Mangonada at Proof on Main. Photo and recipe courtesy of 21c Museum Hotel Louisville.

House-cured pancetta seasons the baby Brussels sprouts, grown on the restaurant’s 1,000-acre farm. Local is on the drink menu as well with more than 50 regional and seasonal Kentucky bourbons.

A meal like this demands a walk, so I step outside (more art here) on Main, a street of 19th-century cast-iron facades, the second largest collection in the U.S. Once known as Whiskey Row, it’s refined now as Museum Row on Main. To my left, a 120-foot bat leans on the Louisville Slugger Museum and Factory, across the street is the Louisville Science Center, and nearby are several more including the Muhammad Ali Center.

Heading east, I take a 15-minute stroll to NuLu, an emerging neighborhood of galleries, restaurants and shops. I’ve come for the Modjeskas, caramel-covered marshmallows created in 1888 in honor of a visiting Polish actress and still made from the original recipe at Muth’s Candies. On the way back to 21c, I detour through Waterfront Park, a vast expanse of greenway on the Ohio River, taking time to bite into a Modjeska and watch boats pass by.

21C MUSEUM HOTEL700 W. Main St., Louisville, Ky., 502-217-6300, 21chotel.com

Pink Cotton Candy for Dessert. Photo courtesy of 21c Museum Hotel Louisville.

As an aside, the idea for the cotton candy originated with co-founder Steve Wilson. Here’s the story, from the restaurant’s blog, Details Matter.
“A memory that sticks with Steve from his younger years is the circus coming to town.  Steve grew up in a small town in far Western Kentucky along the Mississippi River called Wickliffe He distinctly remembers the year the one striped tent was erected on the high school baseball field. Certainly not the large three ringed circus many others may remember, but the elephants, the handsome people in beautiful costumes…they were all there.  When Steve sat through the show he got a glimpse into a fantasy world he didn’t know existed. A departure from reality.  Oftentimes, after his trip to the circus, when he was sad or frustrated, he would daydream about running away to the circus. In fact, he’ll tell you he used to pull the sheets of his bed over his head, prop them up in the middle and pretend to be the ringmaster in his own crazy circus tent!  In his eyes, the circus was where everything was beautiful, and no one would cry.

There’s that darn penguin again. Photo courtesy of 21c Museum Hotel Louisville.

“Fast forward many years later, Steve met Laura Lee Brown at a dinner party in Louisville.  He was immediately smitten and wanted to impress her.  SO naturally one of his first dates was a trip to the circus at the KY Expo Center.  Whether she was impressed or not, it seems to have worked.

“Years later, as Steve and Laura Lee were working on the development of 21c Louisville, they took a trip to Mexico City.  At the end of one particularly memorable dinner, the server ended the meal with pink cotton candy served on a green grass plate.  It was sticky, messy, and immediately brought back memories from Steve’s childhood.  It was a feel good memory he wanted to last.

“Steve often says 21c makes him actually FEEL like the ringmaster in his own circus, so as the restaurant plans were getting finalized, he wanted to incorporate cotton candy as an homage to that feeling.  As we opened up each new restaurant, the cotton candy continued, each time with a color and flavor to match the color of the hotel’s resident penguins.  Eight operating restaurants later, the hope is that each and every diner ends their meal a little sticky, a little messy, and feeling nostalgic about good childhood memories.”

And again! Photo courtesy of 21c Museum Hotel Louisville.

Recipes courtesy of Proof on Main

Buttermilk Biscuits

2 cups self-rising flour

½ tsp kosher salt

1 tbsp light brown sugar

1 cup buttermilk

¼ heavy cream

6 tbsp butter

2 tbsp Crisco

Pre-heat oven to 350F. Grate butter on the coarse side of the grater and put butter in the freezer along with the Crisco. Mix all dry ingredients together in a bowl. Mix cream and buttermilk in a separate bowl. Once butter is very cold combine with the dry ingredients with hands until a coarse meal is made. Add the cold dairy to the mixture and fold until just combined. Roll out dough on a floured clean surface and cut biscuits with a ring mold cutter. Layout on sheet trays 2 inches apart. Bake for 8 minutes and rotate set timer for 8 more minutes. Once out of the oven brush with melted butter.

SMOKED CATFISH DIP

Smoked Catfish Dip. Photo and recipe courtesy of 21c Museum Hotel Louisville.

This recipe makes a lot, but you can easily divide it—or put the extra in a mason jar and give to a friend as a holiday gift.

YIELD: 1 QUART

1 lb. Smoked catfish
1 teaspoon Dijon mustard
1 cup sour cream
3 Tablespoons small diced celery
3 Tablespoons small diced white onion
Juice and Zest of One Lemon
1 Tablespoon chopped fresh parsley
2 Tablespoons mayonnaise
Salt and black pepper to taste

TO SERVE

Lemon wedges
Hot sauce
Pretzel crackers
Fresh dill for garnish

Flake the fish with your hands until it is fluffy. Combine the mustard, sour cream, celery, onion, parsley, lemon juice and zest and the mayonnaise together. Combine with the catfish and mix until it is well incorporated. Season to taste with salt and freshly ground black pepper. Serve cold with fresh dill and lemon wedges, your favorite hot sauce and pretzel crackers.

Mangonada

“This is a slightly complex variation of a margarita, adding smoky mezcal, bright cilantro and tangy mango-tamarind syrup. It was created as a play on the Mexican sweet treat, the Mangonada, with mango, a tamarind candy stick, and Tajin seasoning.” – Proof on Main Beverage Director, Jeff Swoboda.

3/4 oz Banhez
3/4 El Jimador Blanco
1/4 oz Cynar 70
1 oz mango-tamarind syrup
3/4 oz lime juice
big pinch of cilantro

Shake together with ice, strain over fresh ice and garnish with a Tamarrico candy straw.

Proof on Main’s Mint Julep

1 cup mint leaves, plus a sprig or two for garnish

1 ounce sugar syrup

2 ounces bourbon

Crushed ice to fill glass

In a rocks glass, lightly press on mint with a muddler or back of a spoon. Add the sugar syrup. Pack the glass with crushed ice and pour the bourbon over the ice. Garnish with an extra mint sprig.