Take Time to Rediscover Your #LouisvilleLove

Discounted downtown attractions & venues for Hometown Tourist Celebration Feb.1-10.

Speed Art Museum.

Rediscover your with the return of the Hometown Tourist Celebration next month. The event invites residents to rediscover downtown Louisville by providing a discounted admission fee for well-loved or new-to-them attractions and venues.

The Downtown Hometown Tourist Celebration will take place February 1 – 10, 2025. During this time, individuals with a valid Kentucky or Indiana ID, local college ID, or military ID will receive half-off admission to participating Downtown venues.

21c Museum Hotel. Photo by Steve Grider.

“This event is for our entire state to enjoy Louisville’s attractions and venues, because our downtown is your downtown,” said Rebecca Fleischaker, executive director of LDP. “Normally a slow time of year for our attractions, this celebration gives locals an added benefit of saving money as well as supporting and promoting the incredible range of attractions, venues, and hotels that make our city unique.”

Louisville Slugger Museum & Factory.

Participating attractions and venues include:

  • Angel’s Envy Distillery
  • Angles Selfie Museum
  • Bardstown Bourbon Company
  • Buzzard’s Roost Whiskey Row Experience
  • Evan Williams Bourbon Experience
  • Frazier History Museum
  • Good Bounce’s Downtown location
  • KMAC Contemporary Art Museum
  • Louisville Slugger Museum & Factory
  • Muhammad Ali Center
  • SAR Genealogical Library
Whiskey Row.

Downtown hotels are also participating with various discounts and package deals, offering a special rate for the duration of the celebration. Participating hotels include the 21c Hotel; Embassy Suites; the Galt House; Omni Louisville Hotel; Seelbach Hilton; and the Tempo by Hilton Louisville.

Evan Williams Bourbon Experience (Photo by Marty Pearl/Special to the LCVB)

“Hometown Tourist Week is a vital initiative that encourages our residents to explore and appreciate the incredible attractions and experiences right here in Louisville,” said Cleo Battle, Louisville Tourism President & CEO. “By being tourists in our own city, we not only support local businesses and attractions but also foster a deeper connection to our community. This celebration highlights the strength and diversity of our city’s offerings and reinforces the unique charm and hospitality that makes Louisville a top destination.”

Frazier History Museum.

Additional Downtown venues offering varying discounts during the celebration include the Belle of Louisville Riverboats; Corner Flavors of Kentucky; Derby City Gaming; Goodwood Brewing & Spirits; Porch Kitchen & Bar; and the Waterfront Botanical Gardens.

Tickets for admission can be purchased online by individual location or multiple days and locations together. Walk-ins are welcome, but reserving tickets in advance is recommended. Tickets and hotel bookings can be made in advance and can be viewed on LDP’s website.  

Bourbon City Recognized As A Top Foodie Destination

Extensive collection of national outlets name Louisville a top place to visit 

As fans of Bourbon City raise a glass to mark the end of 2024, it’s time to recap and celebrate a momentous year in the city’s dynamic tourism industry. Louisville was frequently in the winner’s circle over the past 365 days, earning top travel accolades from national travel media heavyweights such as TripAdvisor, Travel + Leisure, and Airbnb, among others.

Evan Williams Bourbon Experience (Photo by Marty Pearl/Special to the LCVB)

Louisville started out 2024 on a high note, being named to Travel + Leisure’s list of ‘50 Best Places to Travel to in 2024.’ Contributing to Louisville’s historic year was the back-to-back hosting of the 150th running of the Kentucky Derby and the 106th PGA Championship, helping Louisville earn a spot on Travel Pulse, Condé Nast Traveler, and The Manual’s lists of ‘Best Places to Travel to in May.’ Both TripAdvisor and Airbnb marked Louisville as a top “trending destination” in the United States, with the online platforms using reviews and booking data to affix Louisville to the prestigious lists.

21c Museum Hotel is a stop on the Kentucky Bourbon Trail. Photo courtesy of LCVB.

Throughout 2024, Bourbon City upheld its status with an outpouring of accolades for its vibrant culinary and cocktail scene. Louisville’s restaurant reputation is sizzling, with Travel + Leisure highlighting it as one of the ‘Best Food Cities in the U.S.’ and Cheapism proclaiming it as one of ‘America’s Best Food Cities.’ The hip and artsy NuLu neighborhood earned recognition from AFAR magazine as one of the ‘Best Food Neighborhoods in the USA,’ with numerous NuLu restaurants also receiving individual accolades.

North of Bourbon. Photo Jane Simon Ammeson.

Several of Louisville’s culinary standouts were awarded accolades from the prestigious James Beard Awards. Chef Lawrence Weeks of Enso and North of Bourbon and Dallas McGarity of The Fat Lamb were both named semifinalists.

Nami interior. Photo courtesy of Edward Lee.

The LEE Initiative, co-founded by Top Chef contestant and recent ‘Culinary Class Wars’ competitor Edward Lee, received a James Beard Humanitarian award, marking the Louisvillian’s second James Beard Award win. Lee also received a shout for his Butchertown restaurant Nami, which was named to USA Today’s ‘2024 Restaurants of the Year’.

Bob Dylan’s The Last Refuge.

Several of Louisville’s beer and bourbon festivals were also recognized nationally. The sixth annual Bourbon & Beyond music festival had a record attendance of 210,000 attendees over the four-day weekend, including 60,000 on a single day. This marked the festival’s highest single-day attendance ever.

Fort Nelson Distillery. Photo Jane Simon Ammeson.

Garden & Gun magazine highlighted festivals Bourbon & Beyond, Garden & Gun Distilled and the Bourbon Boule as three of the ‘Seven Standout Southern Bourbon Festivals,’ while Tailspin Ale Fest captured a spot on USA Today’s 10Best ‘Beer Festivals in the US.’

Louisville’s powerful reputation as a convention destination was also widely recognized with a trifecta of awards including winning the Groups Today Readers’ Choice U.S. ‘Destination of the Year,’ a MeetingsToday’s ‘Best Destination Marketing Organizations in the South,’ and a ConventionSouth Readers’ Choice Award.

Michter’s Fort Nelson Distillery. Photo LCVB.

Some of Louisville’s top national accolades for 2024 include:

  • “Best Places to Travel in 2024” – Travel + Leisure
  • “Best Places to Go in 2024” (Kentucky) – Frommer’s
  • “The World’s Best Travel Destinations in 2024” – Culture.org
  • “The South’s Best Cities 2024” – Southern Living
  • “Trending Destinations – United States” – TripAdvisor 
  • “Top Trending Destinations Locals Love” – Airbnb
  • “Most Up-and-Coming Neighborhoods in the U.S.” (Butchertown) – TravelMag
  • “Best Places to Travel in The South This April” – Southern Living
  • “Best Places to Travel in May” – Conde Nast Traveler
  • “Where to Travel in May 2024” (Churchill Downs) – Travel Pulse
  • “Best Places to Visit in May”– The Manual
  • “Best Places to Honor Black History in 2024” – U.S. News
  • “These 10 Destinations Elevate Black Culture Year-Round” – The Points Guy
  • “Awesome and Unique Bachelorette Party Destinations” – Purewow
  • “Best Vacations in the U.S. to Explore America’s Adventure Capitals” – Men’s Journal
  • “2024 Readers’ Choice Awards” (Destination of the Year) – Groups Today

Visit the city’s official tourism website for the complete list of Louisville-based accolades received in 2024, including those for hotels, restaurants, and festivals.