Nayarit takes center stage as one of the best places to visit in 2025

This stunning state on Mexico’s Pacific Coast offers a captivating blend of pristine beaches, vibrant cultural experiences, and hidden gems waiting to be discovered, making it the ultimate fall and winter escape.

Endless Sunshine and Stunning Beaches

Nayarit boasts over 200 miles of Pacific coastline, with golden beaches, turquoise waters, and lush mountain backdrops. And no matter the season, the state’s year-round warm climate is a dream come true. Destinations like Sayulita, Punta Mita, and San Blas provide the perfect mix of relaxation and adventure, offering everything from world-class surfing and paddleboarding to sun-soaked afternoons under swaying palm trees.

San Blas

Sayulita, a bohemian surf town, charms with its colorful streets, artisanal shops, and beachfront bars. Punta Mita, on the other hand, is the epitome of luxury with its high-end resorts, championship golf courses, and stunning sunset views over the Pacific. San Blas, a quieter and more traditional town, is known for its historic fort, serene estuaries, and birdwatching—a haven for nature enthusiasts.

Riviera Nayarit – Polo La Patrona – San Pancho

Explore Nayarit’s Magical Towns

Nayarit’s magic extends beyond its beaches. This year, the state has expanded its roster of “Pueblos Mágicos” (Magical Towns) to include Amatlán de Cañas, Ixtlán del Río, and Ahuacatlán, adding to the allure of established favorites like Compostela, Jala, and Mexcaltitan. These towns are recognized for their rich heritage, vibrant traditions, and warm hospitality, making them must-visit destinations for travelers looking to experience the heart of Mexico.

Compostela’s cobblestone streets, historic churches, and vibrant plazas offer a glimpse into Nayarit’s colonial past, while Jala, known for its giant corn, boasts one of the most beautiful baroque churches in the region. Mexcaltitan, often referred to as the “Venice of Mexico,” is an island town known for its unique canals and rich pre-Hispanic history, providing an unforgettable experience.

Culinary Delights and Authentic Mexican Flavors

Nayarit’s culinary scene is as diverse as its landscapes. The state is famous for its fresh seafood, particularly ceviche, aguachile, and grilled fish, best enjoyed at a beachfront palapa with toes in the sand. Visitors can savor local specialties such as zarandeado fish, a traditional dish marinated and grilled to perfection, and try lesser-known delights like tlaxtihuille, a pre-Hispanic dish made from corn and shrimp.

For a more immersive experience, travelers can explore Nayarit’s local food markets, where they can sample tropical fruits, handmade tamales, and regional cheeses, or take a culinary class to learn how to prepare traditional dishes from local chefs.

Outdoor Adventures for Every Traveler

From adrenaline-pumping activities to serene escapes, Nayarit offers endless outdoor adventures. Fall and winter are prime times for whale watching, as humpback whales migrate to the warm waters of Banderas Bay. Eco-tours provide the chance to see these majestic creatures up close, along with playful dolphins, sea turtles, and a variety of marine life.

Photo of Nayarit’s Marietas Islands by Christian Frausto Bernal (Wikimedia Commons)

Adventurers can also explore the Sierra Madre Mountains through guided hikes, horseback riding, or ATV tours, immersing themselves in lush jungles, waterfalls, and panoramic vistas. For those seeking underwater adventures, Nayarit’s Marietas Islands are a snorkeling and diving paradise, home to vibrant coral reefs and the famous Hidden Beach.

Luxury Accommodations and Wellness Retreats

Nayarit’s wide array of accommodations cater to every type of traveler, from boutique hotels and beachfront bungalows to luxurious resorts with all-inclusive amenities. Wellness seekers will find rejuvenation at the state’s many wellness retreats and spa resorts, which offer yoga classes, spa treatments, and holistic therapies inspired by indigenous traditions.

Punta Mita’s luxury resorts, including the renowned Four Seasons and St. Regis, provide a blend of elegance, seclusion, and top-notch service, perfect for couples and families looking for an elevated experience. For a more intimate stay, Nayarit’s eco-friendly lodges and boutique hotels offer personalized service and a deeper connection to nature.

Cultural Festivals and Vibrant Traditions

Fall and winter in Nayarit are marked by lively festivals and cultural celebrations that showcase the state’s rich traditions. Visitors can experience Day of the Dead festivities in the Magical Towns, attend the colorful patron saint festivals, or explore traditional Huichol art and crafts. The vibrant music, dance, and colorful costumes create an immersive cultural experience that adds a unique layer to any visit.

Discover Nayarit in 2025

Whether you’re chasing endless sunshine, exploring charming villages, indulging in fresh local cuisine, or seeking adventure in nature, Nayarit offers a diverse and unforgettable escape. As one of the best places to visit in 2025, this hidden gem on Mexico’s Pacific Coast invites travelers to explore its stunning landscapes, rich culture, and welcoming spirit.

About Nayarit Tourism

Nayarit Tourism promotes the state’s diverse destinations, offering visitors a unique blend of coastal beauty, cultural heritage, and outdoor adventure. For more information on travel itineraries, accommodations, and experiences, visit Nayarit Tourism.

Make Your Summer with Experiences in Nayarit Mexico

With summer fast approaching on the horizon, Mexico’s state of Nayarit is inviting travelers to embark on a journey filled with rugged, pristine beaches, lush landscapes, and vibrant cultural experiences.

With its breathtaking scenery, rich culture, and warm hospitality, Nayarit is always an unforgettable experience for travelers seeking relaxation, adventure, and exploration.

Nayarit boasts a wide range of activities for travelers of all interests, from pristine beaches to cultural immersion, organic coffee, and luxurious hotels and resorts.

Beautiful Beaches: Nothing says summer quite like a day at the beach, and with nearly 200 miles of coastline it’s no wonder Riviera Nayarit is one of the most popular coastal destinations in Mexico. The ribbon of golden, sandy beaches that lay beneath the Sierra Madre mountains is peppered with more than two dozen beach towns all along the coast of Riviera Nayarit. The beaches here offer a paradise for sun-seekers and adventurers alike, with groves of swaying palm trees and powerful Pacific waves.

From the lively beach towns of Sayulita and San Pancho to the secluded coves of Punta Mita, and the remote, wildlife-rich estuaries of Rincon de Guayabitos, San Blas, and beyond, Nayarit’s beaches cater to every preference.

Surfers and surf enthusiasts head to the beaches of San Pancho on June 20 for International Surfing Day. Join the excitement of the powerful waves and enjoy the vibrant surf scene on the main beach, Playa San Panch.

Beyond the shores, visitors to the beaches of Nayarit can explore vibrant marine life through snorkeling or diving adventures. Diving is best in Nayarit during the summer months when water temperatures and visibility are at their peak.

Outdoor Adventures: For thrill-seekers, Nayarit is a paradise waiting to be discovered. Explore the lush jungles of the Sierra Madre mountains on a zip-lining excursion, hike to hidden waterfalls, surf the secret breaks, or go whale watching along the coast. With its diverse terrain, Nayarit offers endless opportunities for outdoor adventure.

Cultural Immersion: Dive into the rich cultural heritage of Nayarit by visiting its charming towns and villages. Explore the colorful markets of Tepic, where you can sample local cuisine and shop for handmade crafts. Don’t miss the opportunity to experience traditional Huichol art and learn about the indigenous culture that has thrived in the region for centuries.

Nayarit has more Magical Towns than any other state in Mexico. Magical Towns are recognized for qualities like their heritage, culture, natural beauty, legends, gastronomy, and more. Nayarit is home to nine Magical Towns, including Ahuacatlán, Amatlán de Cañas, Ixtlán del Río, San Blas, and Puerto Balleto (Islas Marías), Sayulita, Compostela, Jala, and Mexcaltitan. Each one offers a different experience for travelers looking to get in touch with the history and soul of the state.

Luxurious Resorts: Summer is one of the best times to check into the many luxurious resorts along the coast of Nayarit.

Often summer means lower prices or exclusive travel deals when visitors can get the most value out of these five-star escapes. Indulge in the ultimate paradise as you discover serenity amidst lush tropical gardens and azure waters.

Each resort boasts meticulously designed accommodations, from palatial suites and private villas, each offering panoramic views of the Pacific Ocean or jungle landscapes.

Nayarit’s resorts provide a gateway to thrilling outdoor activities, from championship golf courses to water sports and tours of nearby villages and vibrant markets.

Golf: Summer vacation is the perfect time to brush up on your golf game. Golfers looking to take a swing at the best golf destination in Mexico will feel right at home in Nayarit. With nine world-class golf courses, Nayarit is one of the top destinations for a golf summer break. These courses have been designed by legends like Jack Nicklaus, Greg Norman, Jim Like, Percy Clifford, and Robert Von Hagge & Baril. These top-tier golf courses feature spectacular views over the Bay of Banderas and the Pacific Ocean, as well as the beautiful beaches and mountain rainforests of the Sierra Madres.

Wellness: The beautiful jungle-covered mountains, crashing Pacific coastline, and abundance of wildlife sets the ideal backdrop for a wellness journey. Whether it’s an indulgent treatment at a world-class spa in Punta de Mita, a multi-day yoga retreat in Sayulita, or filling your days with alcohol-free activity and adventure, Nayarit has everything travelers need to embark on a wellness journey.

Western Mexico: A Traveler’s Treasury

A travel guide for the intellectually curious, Tony Burton’s Western Mexico: A Traveler’s Treasury provides an insider’s entry to this extraordinary region of Mexico. The book, published by Sombrero Press and now in its fourth edition is less about logistics and instead focuses on the myriad of reasons–historical, ecological, cultural, and/or scenic–that make each place featured in this well-written and well-researched book both special and worth visiting.

Burton, an award-winning travel writer, educator, and ecotourism specialist, who was born in the United Kingdom and has an M.A. in geography from the University of Cambridge and a teaching qualification from the University of London, moved to Mexico in 1979 and subsequently was granted Mexican citizenship, looks for the road less traveled.

And in this book, he encourages us to explore the smaller, lesser known community with their many local customs, seasonal celebrations, sites, and events, places that, in his words, “offer a glimpse of the Mexico behind the mask; they are places where Mexico has retained her ancient culture and her ancient traditions.”

Providing a mix of interests, Burton opens the doors, so to speak, to such historical sites as Zacatecas, Lagos de Moreno and San Blas; artistic colonies like Ajijic; and lakeside communities including Chapala and Pátzcuaro.

Besides that there are ecological wonders, such as Manantlán, the monarch butterflies, the old mining towns of Angangueo and Bolaños, coastal communities like Barra de Navidad and Puerto Vallarta, Angahuan and other Indian villages, and a host of others. He delves into Pueblos Mágicos, designated as Magic Towns by the federal government in recognition of their cultural, historical, and/or ecological significance, their nearness to major cities, and the facilities they offer visitors.

This is a travel guide but of the most intimate kind. We drive with Burton along the lovely road to Tamazula, settled from pre-Columbian times, conquered by the Spanish in 1524, and a vital silver mining town and hacienda center until the mines were worked out by the end of the 18th century. As for its name, well, interestingly enough, it translates to “place of frogs.”

Where to stay when there? Burton recommends Hotel Real de la Loma with its spacious and comfortable rooms and pool and two person tubs in the room filled from a hot-water spring at the foot of a hill. The views from the hotel are of the Tamazula River and its valley made green with sugar-cane. A good time to go for many is during the two-week Our Lady of Sagrario festival.

We learn that Mazamitla is “one of the prettiest towns in all Jalisco. It is a graceful, charming town of cobblestone streets, adobe walls, wooden balconies, old doorways and red-tile roofs, one of Mexico’s Magic Towns. Among its many attractions are the fresh air and scenic beauty of the surrounding countryside, some fine restaurants specializing in Mexican food, and the chance to shop for fresh cream, cheese, and home-made preserves. As befits a mountain town, its inhabitants also make lovely woolen sweaters and ponchos, for sale in the local shops.”

Burton, who has lived in Mexico City, Guadalajara, and Jocotepec, has traveled widely, leading educational excursions and specialist ecological tourism groups to both well-known areas such as the Yucatán and Copper Canyon as well as little-known ones like Manantlán and Tingambato. At the former, at the Manantlán Biosphere Reserve visitors can experience the astonishing diversity of plant and animal life found in a cloud forest, one of the rarest types of vegetation anywhere in the world. In the latter, located near the major archaeological site of Tinganio, is one of the few sites in Western Mexico where there are genuine pyramids.

Larger than the previous editions there are dozens of new destinations and each chapter contains new material, updated travel directions, and redrawn maps.

Divided into parts, one and two are within three hours of driving time from either Guadalajara (Mexico’s second city) or nearby Lake Chapala, a popular retirement center for Americans and Canadians making them perfect for day trippers.

Parts 4 to 9 are longer journeys such as the trip to Jungapeo, where director John Huston filmed scenes from The Treasure of the Sierra Madre starring Humphrey Bogart. Here, in this small village, you can stay at Agua Blanca Canyon Resort which dates back to the 1940s. According to Burton, it is a charming spa-hotel with just 20 rooms arranged in the Purépecha Indian style around three sides of the greenest lawn in Mexico. Its pools and lawns overlook the deeply carved valley of the River Tuxpan.

“Many butterfly visitors, after the cool and dusty atmosphere in the fir forests want nothing more than a long soak in a warm tub and this is the ideal place,” he writes.

And, of course, there are the Monarch butterflies. Every winter, some one hundred million monarch butterflies fly into Mexico from the U.S. and Canada. On arrival they congregate in a dozen localities high in the temperate pine and fir forests of the state of Michoacán.

For me, a definite-not-to-be-missed is Zitácuaro, where my culinary hero Diana Kennedy lived. Famous for her cookbooks on Mexican cuisine, she made her home outside of Zitácuaro. And here again, is how deep Burton drills down into his destinations. Kennedy lived near the Rancho San Cayetano, a small, exclusive hotel on the road towards Huetamo and the Del Bosque reservoir.

“The San Cayetano’s charm lies not only in its comfortable rooms but also in its first rate cuisine,” he writes, asking if there could be a better recommendation for the food served there than the fact that Diana Kennedy regularly brought friends to dine in the hotel?

For aficionados of Mexican food, there are several outstanding restaurants to put on the list of where to go.

“Neither of my two favorites is well known to tourists, hence their inclusion here,” writes Burton. “Next to the gas station in Pátzcuaro, where the highway from Morelia and Quiroga enters the town, is the Camino Real restaurant where Sopa Tarasca, a local specialty which is a bean-based version of tortilla soup, has to be tasted to be believed.

Whatever you choose in this unpretentious restaurant, you will not be disappointed,” he writes. “The Camino Real has a sister restaurant, the Real del Cobre, in Santa Clara del Cobre.

My other favorite is an hour’s drive away, in the unpretentious town of Tacámbaro. Near the entrance to the town is the Hotel-Restaurant El Molino (The Mill), housed in a museum-piece nineteenth century flour mill, complete with grinding wheels. Simply and artistically decorated and furnished, this hotel-restaurant’s fixed-price comida features slightly finer cuisine than that of the Camino Real, with more subtle sauces and a more varied menu.”

Whether your interests are in art, architecture and/or archaeology; fiestas and folklore; unusual sights and natural wonders, or in Indian villages and indigenous handicrafts, Burton’s book is your guide to Western Mexico’s many hidden treasures.

Burton, author of many books about Mexico including If Walls Could Talk: Chapala’s historic buildings and their former occupants; Lake Chapala: A Postcard History; and Mexican Kaleidoscope: Myths, mysteries and mystique, is currently editor-in-chief of MexConnect, Mexico’s top English-language online magazine. He says the inspiration for writing this book came about with the “realization that it was impossible for me to personally introduce readers to many of the places and things I consider most rewarding to find and appreciate. Of the truly spectacular, I have yet to find anyone who ever forgets the magic of visiting the Monarch Butterflies in one of their overwintering sites. By sheer good fortune, I happened upon them the first time in 1980, several years before their locations became widely known or any organized tourist excursions to them had begun.”

Burton encourages opening up to new places and experiences.

“With an open mind ‘gems’ can be found everywhere in Western Mexico,” says Burton. “My greatest hope is that my book encourages readers to explore and find their own hidden gems.”

Pati Jinich’s Sopa Tarasca

  • ½ of a medium onion
  • 1 Cubanelle or Anaheim pepper stemmed, seeded chopped
  • ⅓ cup chopped red bell pepper
  • ⅓ cup roughly chopped cilantro
  • 6 cloves garlic, peeled
  • 3 oz. lime juice, freshly squeezed
  • 2 oz. orange juice, freshly squeezed
  • 1 tsp. ground cumin
  • 1 tsp. ground coriander
  • ½ tsp. turmeric
  • ½ tsp. dried oregano
  • kosher salt, to taste
  • black pepper to taste
  • ½ cup olive oil
  • 1 ½ lbs. flank steak
  • 2 tbsp. butter
  • 2 tbsp. minced garlic
  • 2 large green plantains
  • canola oil for frying
  • mayonnaise
  • 8 slices of American cheese
  • 8 slices of ripe red tomato
  • Shredded head lettuce
  • Add the first 13 ingredients to a food processor or blender. Blend until smooth. With the motor running slowly drizzle in the oil.
  • Put steak in a glass baking dish or large Ziplock bag. Pour marinade over steak. Marinate refrigerated for at least 2 hours or overnight.
  • When ready to grill, build a hot hardwood charcoal fire or preheat gas grill. Remove steak from marinade, removing excess. Grill over high heat for about 5 minutes per side for medium rare. Remove and let rest for 5-10 minutes.
  • Meanwhile make tostones. Heat about an inch of oil in a large skillet to 350°F.
  • Cut the ends off plantains. Cut the peel along a seam lengthwise then peel starting at the cut. Cut plantains in half crosswise and then again lengthwise so there are eight equal pieces.
  • Fry plantains for about 4 minutes until cooked through, remove to paper towels.
  • Place a plantain piece on a cutting board covered with waxed paper. Fold paper over the plantain and smash flat with another cutting board or heavy skillet. Flatten all eight pieces.
  • Return plantains to hot oil and fry until crisp, about another 4 minutes. Remove to paper towels, season with salt.
  • Make garlic butter by melting 2 tbsp. butter, then stirring in 2 tbsp. minced garlic. Garlic is meant to be raw.
  • Thinly slice flank steak on a bias, against the grain.
  • Spread 4 tostones generously with mayonnaise. Layer on sliced steak. Top each with 2 slices of cheese, two slices of tomato and shredded lettuce. Top each sandwich with remaining tostones and spoon a little garlic butter over the top.
  • Serve immediately.
  • From patijinich.com