CHOOSE CHICAGO TO LAUNCH NEW TRAVEL SERIES “THE 77: A CITY OF NEIGHBORHOODS”

Choose Chicago announced today the upcoming release of a new neighborhood travel show titled “The 77: A City of Neighborhoods.” This new series tells the stories of residents and small business owners in five neighborhoods, taking viewers on a captivating and delicious journey to explore the authentic stories, culinary traditions, and preservation efforts that define these remarkable communities.

Choose Chicago will host a launch event for media and invited guests from the communities featured in the series at the CIBC Theatre this Saturday, April 6. The series is one piece of Choose Chicago’s broad efforts to support community-led neighborhood tourism through traditional and digital marketing, neighborhood guides, the Chicago Alfresco Program, and more. The series will be available on April 6th to stream for free on YouTube and at https://www.choosechicago.com/the77.

“Choose Chicago has produced something very special with ‘The 77: A City of Neighborhoods’,” said Mayor Brandon Johnson. “This is more than just a travel series; it is a journey into the soul of Chicago. By showcasing our diverse neighborhoods, we are not only celebrating our cultural heritage but also inviting visitors and residents alike to discover the people and communities that make this the greatest freaking city in the world!”

“We’re taking a new and creative approach to marketing our city with this series,” said Rich Gamble, Interim President and CEO at Choose Chicago. “As a lifelong Chicagoan, it is especially important to me that we encourage visitors to both explore both our iconic downtown attractions and get off the well-trodden tourist paths and into the heart of our communities. There are exciting cultural and culinary experiences to be had year-round throughout Chicago.”

The series will feature five unique Chicago neighborhoods: Pullman/Roseland, Humboldt Park, Bronzeville, Uptown, and Little Village, with versions of the latter available for streaming in both English and Spanish. Through conversations with residents and local business owners, “The 77: A City of Neighborhoods” uncovers untold stories that that make each neighborhood a one-of-a-kind and indispensable part of Chicago. The half hour episodes will be used to continue attracting locals and visitors to explore Chicago’s unique and vibrant neighborhoods. 

“As a long-time community member of the Asia on Argyle corridor in Uptown’s Chicago neighborhood, I am honored and humbled in sharing my story, my community’s story in Choose Chicago’s travel series ‘The 77: A City of Neighborhoods’,” said Hac Tran, co-founder of Celebrate Argyle and Culture and Communications Manager at the Uptown Chamber of Commerce. “Chicago is a mosaic of many cultures, histories, and stories, and Choose Chicago’s effort in shining a light on these narratives truly reveals that Chicago is in fact a city of neighborhoods.” 

“Our goal with this project is not just to attract visitors but to challenge misperceptions about Chicago’s neighborhoods,” said Rob Fojtik, Vice President of Neighborhood Strategy at Choose Chicago, who acts as the series’ host. “Each of these five episodes are crafted to share the untold stories and hidden gems that make these communities unique, further enriching the visitor experience. We worked with community-based partners to identify and elevate the voices and stories that define the neighborhoods featured. The series is a great asset for anyone looking for authentic, only-in-Chicago experiences.”

Skalawag Productions, an award-winning Chicago-based film studio, was chosen through an RFP process and became an integral partner in weaving together the neighborhood stories that are presented through beautiful food videography, captivating interviews, and industry-leading graphics.

Andrea D. Reed, Executive Director, Greater Roseland Chamber of Commerce, said, “I am proud to be featured in this powerful series highlighting the people and places that make Pullman, Roseland, and our whole city great. It is so important to tell the stories of our rich history, local entrepreneurs and community leaders who work hard every day to build better lives and create opportunities for their families and their neighbors.” 

Following the launch event on April 6, Choose Chicago will also be hosting neighborhood screenings in each of the communities featured in “The 77: A City of Neighborhoods.”

  • Humboldt Park: Wednesday, April 10 at 6pm | National Museum of Puerto Rican Arts and Culture | RSVP
  • Little Village: Thursday, April 11 at 6pm | Mi Tierra | RSVP
  • Bronzeville: Tuesday, April 16 at 6pm | Oakwood Center | RSVP
  • Uptown: Thursday, April 18 at 6pm | Wilson Abbey | RSVP
  • Pullman/Roseland: Tuesday, April 23 at 6pm | Pullman National Historical Park | RSVP

The project has been made possible thanks to American Recovery Plan Act (ARPA) funds distributed by the City of Chicago to support neighborhood tourism marketing. In addition to this new video series, Choose Chicago works directly with 30 neighborhoods across Chicago to market our communities and position Chicago’s neighborhoods as prime destinations for residents and visitors alike.

About Choose Chicago

Choose Chicago is the official sales and marketing organization responsible for promoting Chicago as a global visitor and meetings destination, leveraging the city’s unmatched assets to ensure the economic vitality of the city, its residents and our partner business community.

Follow @choosechicago on FacebookInstagramLinkedInTikTok and X/Twitter and tag hicaGOandKNOW.

For more information, visit choosechicago.com.

Choose Chicago Announces a Relaunch of the Chicago Greeter Program

Just in time for the  summer 2021 season, the Chicago Greeter program will now showcase the city’s diverse neighborhoods through four different initiatives

Chicago, IL – June 17, 2021 – Choose Chicago announces a relaunch of the popular and world renowned Chicago Greeter program. The program now includes four different initiatives bringing the knowledge and passion of this network of 200 volunteer guides to locals and visitors alike in new ways, while remaining free to the public: the original In-Person Greeter experiences, Welcome to Our Neighborhood walks, InstaGreeter Downtown meetups and Self-Guided Greeter tours presented by Bank of America.

From Chinatown to Pilsen and Greektown to Little Italy, Chicago’s neighborhoods tell the stories of the people who made the city their home throughout history. Since 2001, Chicago Greeter has shown how these neighborhoods have remained just as vibrant today, with bustling cafes, restaurants, museums, public art and more.

“Choose Chicago is proud to relaunch and expand the renowned Chicago Greeter program this summer and share authentic Chicago neighborhoods with locals and visitors alike,” said Jason Lesniewicz, Director of Cultural Tourism for Choose Chicago.  “We now have four great ways to experience fascinating histories, diverse cultural traditions, iconic landmarks and off-the-beaten-path gems.”

Chicago Greeter Experiences

A recipient of TripAdvisor’s Certificate of Excellence for over ten years, the original In-Person Chicago Greeter experiences offer deep dives of 2-to-4 hours of the Chicago neighborhood of your choice. Guests are paired with a friendly, local volunteer based on their neighborhood and subject of interest for a personalized experience. Tours are available in over a dozen languages and are available to book now.

Welcome to Our Neighborhood Walks

Explore Chicago’s neighborhoods with these new, free walks led by diverse community groups and neighborhood organizations. Walks will dive deep into the highlights of each community’s unique stories, top attractions and under-the-radar finds, all through the eyes of people deeply embedded in the community. The first of these tours to launch will be through Chinatown in collaboration with the Chicago Chinese Cultural Institute on June 19 and July 17.   

InstaGreeter Downtown Meetups

The InstaGreeter downtown meetups, returning July 2nd, were designed with those who are pressed for time or looking for a more flexible option in mind. These free, hour-long tours of Chicago’s downtown Loop neighborhood operate Friday, Saturday and Sundays departing at 11:30 am. No reservation is required and InstaGreeters depart from the Chicago Cultural Center’s Welcome Center located at 77 E. Randolph Street.

Self-Guided Greeter Tours

The new Self-Guided Greeter Tours, presented by Bank of America, provide visitors and locals alike curated, virtual tours designed by local experts to showcase each neighborhood’s unique history, culture and hidden gems. 

Through the power of video, blog and social content, this series will shine a spotlight on six Chicago neighborhoods by leveraging the knowledge and expertise of the Chicago Greeter volunteers. Each part will feature a different neighborhood, including a unique Chicago Greeter itinerary and logistical instructions on how to best explore the neighborhood in person.

The digital content will launch this month, with a blog post highlighting a self-guided walking tour of Chicago’s South Loop. Additional content will follow on a monthly basis, with Kenwood, Bronzeville, Bridgeport, Pullman and West Ridge to follow. 

“Chicago’s neighborhoods are teeming with history and culture, and that deserves to be celebrated,” said Paul Lambert, President of Bank of America Chicago. “We’re honored to partner with Choose Chicago to spotlight communities across the city’s South and West sides, to encourage people to visit these local landmarks, and to drive economic activity where it is needed most.”

This self-guided program is an extension of the successful 2020 International Greeter Day “do-it-yourself” tours, which was created during the COVID-19 pandemic. The virtual series highlighted Ukrainian VillageUptownPilsenHyde ParkChinatown and the Chicago Riverwalk.

For additional information about the newly updated Chicago Greeter program, visit https://www.choosechicago.com/chicago-greeter/.

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About Choose Chicago

Choose Chicago is the official sales and marketing organization responsible for promoting Chicago as a global visitor and meetings destination, leveraging the city’s unmatched assets to ensure the economic vitality of the city and its member business community. For more information, visit choosechicago.com. Follow @choosechicago on Twitter and on Instagram. Like us on Facebook.