Extensive collection of national outlets name Louisville a top place to visit
As fans of Bourbon City raise a glass to mark the end of 2024, it’s time to recap and celebrate a momentous year in the city’s dynamic tourism industry.Louisville was frequently in the winner’s circle over the past 365 days, earning top travel accolades from national travel media heavyweights such as TripAdvisor, Travel + Leisure, and Airbnb, among others.
Louisville started out 2024 on a high note, being named to Travel + Leisure’s list of ‘50 Best Places to Travel to in 2024.’ Contributing to Louisville’s historic year was the back-to-back hosting of the 150th running of the Kentucky Derby and the 106th PGA Championship, helping Louisville earn a spot on Travel Pulse, Condé Nast Traveler, and The Manual’s lists of ‘Best Places to Travel to in May.’ Both TripAdvisor and Airbnb marked Louisville as a top “trending destination” in the United States, with the online platforms using reviews and booking data to affix Louisville to the prestigious lists.
Throughout 2024, Bourbon City upheld its status with an outpouring of accolades for its vibrant culinary and cocktail scene. Louisville’s restaurant reputation is sizzling, with Travel + Leisure highlighting it as one of the ‘Best Food Cities in the U.S.’ and Cheapism proclaiming it as one of ‘America’s Best Food Cities.’ The hip and artsy NuLu neighborhood earned recognition from AFAR magazine as one of the ‘Best Food Neighborhoods in the USA,’ with numerous NuLu restaurants also receiving individual accolades.
The LEE Initiative, co-founded by Top Chef contestant and recent ‘Culinary Class Wars’ competitor Edward Lee, received a James Beard Humanitarian award, marking the Louisvillian’s second James Beard Award win. Lee also received a shout for his Butchertown restaurant Nami, which was named to USA Today’s ‘2024 Restaurants of the Year’.
Several of Louisville’s beer and bourbon festivals were also recognized nationally. The sixth annual Bourbon & Beyond music festival hada record attendance of 210,000 attendees over the four-day weekend, including 60,000 on a single day. This marked the festival’s highest single-day attendance ever.
Fort Nelson Distillery. Photo Jane Simon Ammeson.
Garden & Gun magazine highlighted festivals Bourbon & Beyond, Garden & Gun Distilled and the Bourbon Boule as three of the ‘Seven Standout Southern Bourbon Festivals,’ while Tailspin Ale Fest captured a spot on USA Today’s 10Best ‘Beer Festivals in the US.’
Louisville’s powerful reputation as a convention destination was also widely recognized with a trifecta of awards including winning the Groups Today Readers’ Choice U.S. ‘Destination of the Year,’ a MeetingsToday’s ‘Best Destination Marketing Organizations in the South,’ and a ConventionSouth Readers’ Choice Award.
Some of Louisville’s top national accolades for 2024 include:
“Best Places to Travel in 2024” – Travel + Leisure
“Best Places to Go in 2024” (Kentucky) – Frommer’s
“The World’s Best Travel Destinations in 2024” – Culture.org
“The South’s Best Cities 2024” – Southern Living
“Trending Destinations – United States” – TripAdvisor
“Top Trending Destinations Locals Love” – Airbnb
“Most Up-and-Coming Neighborhoods in the U.S.” (Butchertown) – TravelMag
“Best Places to Travel in The South This April” – Southern Living
“Best Places to Travel in May” – Conde Nast Traveler
“Where to Travel in May 2024” (Churchill Downs) – Travel Pulse
“Best Places to Visit in May”– The Manual
“Best Places to Honor Black History in 2024” – U.S. News
“These 10 Destinations Elevate Black Culture Year-Round” – The Points Guy
“Awesome and Unique Bachelorette Party Destinations” – Purewow
“Best Vacations in the U.S. to Explore America’s Adventure Capitals” – Men’s Journal
“2024 Readers’ Choice Awards” (Destination of the Year) – Groups Today
Visit the city’s official tourism website for the complete list of Louisville-based accolades received in 2024, including those for hotels, restaurants, and festivals.
As we approach the end of the year, it is clear that 2025 will mark a significant evolution in how luxury travelers experience destinations worldwide. Luxury travel company Zicasso analyzed data from approximately 100,000 trip requests, mined thousands of verified Zicasso reviews, and performed a detailed survey of its key in-country travel specialists to determine next year’s biggest trends for planning and booking travel, as well as top interests, activities, and destinations.
Tajines in a pottery shop in Morocco. Courtesy of Wikimedia. Eb0la.
From observing how luxury travelers are pioneering new approaches to destination immersion to seeing the transformation of traditional seasonal travel patterns globally, Zicasso has identified how sophisticated travelers are reshaping the luxury travel landscape.
Topline conclusions from Zicasso’s 2025 report include:
The Global Shift to Spring Travel
Spring has emerged as the new peak travel season, with May leading the charge as the most requested month worldwide. Nearly half (49.3%) of 2025 bookings are now concentrated in spring, signaling a significant shift away from traditional travel timing.
Deep Cultural Immersion Defines Luxury
Luxury travelers are fundamentally changing how they explore destinations, with single-destination immersion becoming the primary approach worldwide. This trend is evidenced by longer average stays of 13.5 days and an average booking window of 188 days. The emphasis on cultural authenticity has become a key driver of booking success, with 76.3% of travel specialists reporting it as a priority for successful trips.
Extended Seasons and Regional Evolution
Traditional travel seasons are transforming across the globe. From Croatia extending its season through October to Thailand seeing increased bookings in September and October, and demand for year-round African safaris over the traditional seasonal behaviors, destinations are adapting to the shifting preferences of sophisticated travelers. This change demonstrates luxury travelers are increasingly seeking optimized experiences over conventional timing.
Authentic Experiences Drive Destination Choice
From private wine tastings in Europe to artisan workshops in Asia, luxury travel is increasingly defined by authentic, hands-on experiences. This trend underscores a desire for meaningful, culturally rich moments—reflected in the 76.3% of bookings prioritizing authentic experiences.
Next up we have Dortmunder Weihnachtsmarkt, situated in the beautiful city of Dortmund. Being one of the markets on the list that has more than one hashtag variation, this popular market is one of the largest in Germany. With the opportunity to ice skate hand in hand or watch a spectacular live performance with your loved one, this market serves the perfect romantic scene. It would be a disservice not to speak on the market’s most famous feature—its dazzling Christmas tree. It stands more than 45 meters tall and is coined as one of the largest in the world, making a stunning proposal spot.
Frankfurt’s Christmas Market attracts more than 3 million visitors per year, and it certainly doesn’t disappoint. It is a traditional winter market full of festivities, with Christmas carols and church bells ringing, located in the scenic old town centre, decorated with thousands of lights, ribbons, and bells. For a perfect proposal, the balcony of St. Nicholas Church overlooking the market is ideal—offering breathtaking views of the festive lights and perfect for those looking for a more private, intimate setting to pop the question with it being outside the market.
Up next is Cranger Weihnachtszauber, situated in Herne. The market spans across 30,000 metres of land and is home to more than 100 attractions, shows, and live acts, so it’s safe to say you’re in for a treat no matter what day you go. For those looking to propose, why not take it on the ice? With a beautifully illuminated ice rink, it creates the perfect magical backdrop, and one your loved one will definitely not forget.
Nürnberger Christkindlesmarkt takes place during Advent in the Hauptmarkt, the central square in Nuremberg’s old town. Reaped with history and activities for all, from live performances to adventure tours, it’s perfect for families, couples, and friends. The perfect proposal spot here is the balcony of the Frauenkirche (Church of Our Lady). This balcony overlooks the market and exudes timeless historical charm.
“This year, people seem to have gotten a jump on hauling out the holly and decorating everything that’s not moving,” writes my friend Mindy Bianca, owner of Mindy Bianca Public Relations. “But we suggest taking that holiday spirit on the road and having a few experiences that could result in the best gift of the season: memories made with family and friends. From reindeer prancing through Kentucky to a gingerbread display that hits it out of the park in New York, there’s no shortage of merry and bright adventures waiting in some of MBPR’s client destinations. Get ready to unwrap some one-of-a-kind happenings that will make your season extra bright this year.”
It’s the most wonderful time of the year, and what better way to embrace the magic than spending time with Santa’s favorite critters? This hands-on farm experience lets you get close to a team of more than eight not-so-tiny reindeer, plus you can take a ride on a festive sleigh, stroll through holiday-themed displays and ice sculptures, and spend time with the jolly guy himself. New this year, the farm just added a zipline, so if the sight of these creatures playing reindeer games inspires YOU to really know how to fly … have at it!
“Let it snow” might not be the theme of a Louisiana Christmas, but that doesn’t mean the holiday season is any less jolly here. At Houmas House Estate and Gardens, the Southern Christmas vibe is strong, with majestic oak trees draped in twinkling lights and a grand historic home decked out like something straight out of a classic holiday movie. Guests can stroll the beautifully lit gardens, have a cup of cheer and enjoy delicious culinary offerings.
Frostburg, located on the Mountain Side of Maryland, is home to the nationally recognized Storybook Holiday event, complete with the ever-popular Elf Olympics, kid’s activities, a Christmas market, shops, a featured children’s author and a parade led by none other than Jack Frost himself. Fitting for a town named “Frost”-burg, Mr. Frost closes out the day’s activities by hosting a town-wide snowball fight. The 21st annual Storybook Holiday is scheduled for Saturday, December 7. Even if you can’t make it to town on that particular day, Frostburg is one of the most charmingly decorated holiday towns on the East Coast throughout the season.
They say there’s no place like home for the holidays, but what if you could enjoy all the cozy vibes without the food prep and dirty dishes, laborious set-up and take-down of decorations, and the ensuing stress? Have yourself a merrier little Christmas at Dollywood’s DreamMore Resort and Spa or Dollywood’s HeartSong Lodge & Resort in Pigeon Forge, Tennessee. Cozy accommodations, carolers and holiday-themed packages (including one featuring a tree in your room) will make your stay as sweet as sugar plums. And just in case your holiday barometer measures in this way: This part of east Tennessee was the set for a bonafide Hallmark movie, “Christmas at Dollywood,” back in 2019.
The Otesaga Resort Hotel is the place to stay during a visit to Cooperstown, home of the National Baseball Hall of Fame & Museum. Each year, The Otesaga’s culinary team pulls out all the stops to create an amazing gingerbread creation that’s proudly displayed throughout the holiday season. This time they’ve hit a home run by building a gingerbread replica of historic Doubleday Field. For nearly 100 years, this celebrated baseball stadium has seen everyone from Hall of Famers to lucky kids play America’s pastime here in the village. Now it’s been transformed into gingerbread and royal icing.
Photo courtesy of the Dollywood Company.
If you’re dreaming of a merry and bright holiday season, gather your loved ones, pack your favorite holiday sweaters (ugly or not) and get ready to make memories that will last way longer than the extra pounds you pick up during this festive time of year.
This winter travelers can escape the cold and enjoy an unforgettable vacation in Rivera Nayarit, Mexico! Thanks to new non-stop flights from cities like New York, Sacramento, Kansas City, and St. Louis, including Seattle, Los Angeles, Phoenix, Denver, Dallas, and Atlanta, offering direct flights to Puerto Vallarta.
Once in Riviera Nayarit, visitors can enjoy the traditional Fiestas Guadalupanas in early December and honor the Virgin of Guadalupe with a vibrant 12-day festival featuring folkloric dancers and Mariachi music. Winter is also prime surfing season, with 3-5 ft. along the coastline offering fun for surfers of all skill levels.
Additionally, majestic humpback whales and their babies pass through the region during this time, making Banderas Bay a top destination for whale watching from mid-December through March.
Those eager to immerse themselves in the region’s magic will enjoy staying at the family-friendly Dreams Bahia Mita Surf & Spa Resortor the romantic adults-only Secrets Bahia Mita Surf & Spa Resort, located just 50 minutes away from Puerto Vallarta and nestled between the lush Sierra Madre mountains, golden sand beaches, and surf-friendly waters of Banderas Bay.
The all-inclusive, all-suite resorts serve as the perfect home base to explore the adventure-rich and culturally vibrant region while indulging in world-class comforts, luxurious suites with stunning ocean views, Unlimited-Luxury® inclusions, eight gourmet dining options, seven lively bars and lounges, a kids club, and a teen’s club, 13 pools, a 33,382 sq. ft. spa and endless daytime and nighttime entertainment for the entire family including an innovative multimedia live art show featuring an immersive waterfall experience and a new 18,600 sq. ft. water park.
Active guests can enjoy a variety of activities, including pickleball, snorkeling, and surfing with lessons available for all skill levels right by the shore.
A standout of the resort is its prime location for observing the breathtaking whale migration, visible from suite balconies, rooftop restaurants, or pools. Adding to the experience, a “WHALE” bell by the beach signals sightings to everyone. For those seeking a closer view, guided tours to the bay offer an unforgettable encounter.
On the heels of announcing their 2025 Las Vegas residency, Rock & Roll Hall of Famers Sammy Hagar and Michael Anthony ignited Allegiant Stadium with an electrifying halftime performance during the NFL Raiders vs. Broncos game today. Delivering a powerhouse set of “I Can’t Drive 55,” and “Right Now,” the duo celebrated the news that their top-grossing summer tour is coming to Las Vegas this spring as an exclusive The Best of All Worlds Tour residency at Dolby Live at Park MGM. Tickets for the residency are on sale now: www.ticketmaster.com/SammyHagarVegas or RedRocker.com.
LAS VEGAS, NEVADA – NOVEMBER 24: Sammy Hagar and Michael Anthony pose for a photo with members of the United Staes military at Allegiant Stadium on November 24, 2024 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Live Nation)
The performance was highlighted by a heartfelt tribute to honor the bravery and dedication of the U.S. military. During the iconic Van Halen hit, “Right Now,” Hagar invited members of the military who participated in the Raiders’ “Salute to Service” reenlistment ceremony to join him on stage and sing along. At the end of the performance, the crowd chanted “USA! USA!” and the members of the military were given rockstar treatment with high fives from fans as they exited the stage.
LAS VEGAS, NEVADA – NOVEMBER 24: Sammy Hagar attends a Las Vegas Raiders’ game at Allegiant Stadium on November 24, 2024 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Live Nation)
Hagar’s highly anticipated The Best of All Worlds Las Vegas Residency is set to run April 30 through May 17, 2025. Today’s performance offered fans a taste of what’s to come in the intimate, high-energy residency, featuring career-spanning hits from Montrose, Van Halen, Chickenfoot, and beyond.
The tour will reunite the rock powerhouse band of Hagar, Anthony, Joe Satriani and Kenny Aronoff with a new “only in Las Vegas” setlist, representing a once-in-a-lifetime opportunity to see this band of brothers deliver one of the most legendary hits-packed live shows of their careers.
LAS VEGAS, NEVADA – NOVEMBER 24: Sammy Hagar performs during halftime at the Las Vegas Raiders’ game against the Denver Broncos at Allegiant Stadium on November 24, 2024 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Live Nation)
About Sammy Hagar
For more than four decades, Sammy Hagar has been recognized as one of the best and most accomplished lead singers and songwriters in rock music. From breaking into the industry with the seminal hard rock band Montrose, to his multi-platinum solo career, to his ride as the frontman of Van Halen, Chickenfoot, and his latest best-selling supergroup, The Circle, Hagar has amassed 25 Platinum albums on sales surpassing 50 million worldwide.
LAS VEGAS, NEVADA – NOVEMBER 24: Sammy Hagar poses for a photo with members of the United States military at Allegiant Stadium on November 24, 2024 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Live Nation)
Along his journey, he has set the tone for some of the greatest rock anthems ever written with songs like “I Can’t Drive 55,” “Right Now,” and “Why Can’t This Be Love,” and earned the highest respect of the music industry with a Grammy Award and induction into the Rock and Roll Hall of Fame. Since opening his flagship Cabo Wabo Cantina in 1990, he’s turned a lifelong passion for great food, music and spirits into a thriving and iconic lifestyle brand encompassing restaurants and spirits.
LAS VEGAS, NEVADA – NOVEMBER 24: Michael Anthony and Sammy Hagar pose for a photo at Allegiant Stadium on November 24, 2024 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Live Nation)
A pioneer in the spirits industry, he launched Cabo Wabo Tequila in 1996 and catapulted it into the #2-selling premium tequila brand in the United States. In 2010, Hagar sold his interests in Cabo Wabo Tequila to Gruppo Campari in a 9-figure deal that’s widely credited as the start of the celebrity-owned spirits trend. He now owns an award-winning portfolio of top-shelf spirits and beer that embody that same spirit of Baja beach life and rock ‘n’ roll. They include Sammy’s Beach Bar Rum, a partnership with rock icon Rick Springfield, Santo Spirits, a partnership with tastemaker Guy Fieri, Sammy’s Beach Bar Cocktail Co. and Red Rocker Brewing Co.
LAS VEGAS, NEVADA – NOVEMBER 24: Sammy Hagar and Michael Anthony attend a Las Vegas Raiders’ game at Allegiant Stadium on November 24, 2024 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Live Nation)
Never one to hit the brakes, Sammy’s also expanded his successes into publishing, TV, radio and beyond, including five seasons of his hit TV show “Rock & Roll Road Trip with Sammy Hagar” and as host of “Sammy Hagar’s Top Rock Countdown,” a weekly syndicated radio show on 90+ US stations.
LAS VEGAS, NEVADA – NOVEMBER 24: Sammy Hagar poses for a photo with members of the United Staes military at Allegiant Stadium on November 24, 2024 in Las Vegas, Nevada. (Photo by Denise Truscello/Getty Images for Live Nation)
He’s a #1 NYT bestselling author, a dedicated philanthropist, donating millions back to local communities through his private non-profit The Hagar Family Foundation, and the first Honorary Ambassador to Los Cabos, an honor he was bestowed in 2022 in recognition of his longtime investment in the people and economy of Mexico. Visit RedRocker.com for more information.
Michael Anthony (Photo by Denise Truscello/Getty Images for Live Nation)
About Live Nation Las Vegas
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. Live Nation Las Vegas produces residency shows from Sammy Hagar, Mötley Crüe, New Kids On The Block, Mariah Carey, Maroon 5, Lady Gaga and Bruno Mars at Dolby Live at Park MGM; Santana at House of Blues; Blake Shelton, Garth Brooks and Rod Stewart at The Colosseum at Caesars Palace; The B-52s, Earth, Wind & Fire, FOREIGNER, Styx and Chicago at The Venetian Theatre at The Venetian Resort Las Vegas; and Scorpions, Black Eyed Peas and Shania Twain at PH Live at Planet Hollywood Resort & Casino.
Live Nation Las Vegas also brings other world-famous artists to many of the city’s other premier concert venues including Allegiant Stadium, T-Mobile Arena, MGM Grand Garden Arena, Michelob ULTRA Arena, the Pearl at Palms Casino Resort, Downtown Las Vegas Events Center and more. For additional information, visit www.livenationentertainment.com. Find Live Nation Las Vegas on Facebook, Instagram and follow us on Twitter.
Park MGM is the Las Vegas Strip’s first smoke-free resort, offering an intimate hotel experience on a grand scale. Park MGM features 2,700 guest rooms and suites in addition to NoMad Las Vegas’ 293 well-appointed guest rooms and suites on the resort’s top four floors. The resort’s robust culinary program features NoMad Library; L.A. legend Roy Choi’s Korean BBQ concept, Best Friend; Hogsalt Hospitality’s renowned Bavette’s Steakhouse; and the 40,000-square-foot vibrant Italian marketplace, Eataly, among other dining and cocktail experiences.
Dolby Live, the resort’s 5,200-seat entertainment destination, is home to special engagements by Bruno Mars, Lady Gaga, Lenny Kravitz, Mariah Carey, Maroon 5, Mötley Crüe and New Kids On The Block, among other top artists. Park MGM also is home to On The Record, a unique nightlife concept from LA-based Houston Hospitality. Park MGM and NoMad Las Vegas are located in the heart of The Strip, next to the entertainment and dining neighborhood created by The Park and the 20,000-seat T-Mobile Arena. Park MGM and NoMad Las Vegas are operated by MGM Resorts International (NYSE: MGM).
On Saturday, November 23rd, from 6-9 pm, join Virtue founder Greg Hall for an evening of feasting, proper farmhouse cider tastings, and live music. Hosted in the cider tasting room at the beautiful 48-acre Virtue Farm in Fennville, guests can dig into roasted turkey and seasonal sides all paired with curated cider selections — a perfect way to celebrate Thanksgiving with your closest friends before heading home for the holiday.
Plus, those still searching for a Thanksgiving Day housewarming gift can pick up one of Virtue’s Thanksgiving Cider Boxes, which contain four 750 ml bottles of old-world, autumnal craft ciders. Each box is $125 and will be available for purchase at the event. Tickets for the evening are $100 and can be found on Tock. Must be 21+ to attend.
If you couldn’t make it, you can still feel the vibe with these great photos taken by Keith Griner and courtesy of visitindy.com
Indy: Taylor street scenes on the night of her first concert. Keith Griner photo.Photographer Keith Griner’s pics of the first night of the Taylor Swift Indy concert catch the mood.Photo by Keith Griner shows Taylor taking over Indy. Taylor fans are ready for the big night. Photo Keith Griner.Some 200,000 people were expected to visit Indy over the weekend because of the concert. Photo by Keith Griner.Keith Griner photo.
