My friend Sophie Clinton, Sophie Clinton, Senior Digital PR Executive at The JBH: The Digital PR Agency sent me a fascinating research study from money.co.uk titled Searching for the Sauce
For those of us who like hot sauce, it a scientific study of the hottest chillis, their Scoville Hotness Units (SHUs), what foods go well with the heat and the peppers and other interesting facts. So before you add sprinkle any of the following on your food, read up.
1. Mad Dog 357 Plutonium No. 9 – 9,000,000 SHU
- Plutonium Pepper Extract
- 5,300
- Do not consume directly, strictly a food additive only.
The world’s hottest sauce is Mad Dog 357 Plutonium No. 9 and comes in at 9 million Scoville Hotness Units (SHUs).
To put that in perspective, pepper spray, the substance used to stop criminals, clocks in at around 5.3 million SHUs – 3,700,000 SHUs less than Mad Dog 357 Plutonium No. 9.
Mad Dog 357 Plutonium No. 9 is also 60% pure capsicum, and comes in a solid form. In order to consume the fiery substance, you have to heat the sauce to 140 degrees Fahrenheit just to get it out of the bottle.
2. El Yucateco Green Chile Habanero – 8,910 SHU
- 8,910
- Green habanero peppers
- 11,000
- Chicken, fries, eggs, pizza
El Yucateco is made with fresh habanero peppers, garlic, select spices and seasonings. This special mix of ingredients adds a homely and fresh flavor to dishes.
It is ideal to accompany any kind of food, but especially meat and cold dishes. You can even mix up your own spicy Guacamole with a few drops of this popular hot sauce.
The study revealed that hot sauce fans in the US were searching for the brand more than any other country, with 8,300 searches made each month by American foodies. Texas preferred El Yucateco over any other, and the sauce scored a respectable 8,910 SHUs.
3. Crystal Hot Sauce – 4,000 SHU
- 4,000
- cayenne peppers
- 11,000
- Sandwiches, eggs, chicken
The cayenne peppers in Crystal Hot Sauce have a Scoville rating of between 30,000 and 50,000, which makes them four to twenty times hotter than a jalapeño pepper. However, the sauce itself offers a comparatively mild heat of 2,000 to 4,000 SHUs.
Aside from the peppers, Crystal Hot Sauce also contains distilled white vinegar that serves as a complement to the heat of the peppers. The last ingredient that makes up Crystal Hot Sauce is salt.
Hot sauce lovers in the US search for the brand around 10,000 times each month, with Louisiana, Georgia, Alabama, and Mississippi all searching for the hot sauce the most. Louisiana topped the list with 646 monthly searches.
4. Tapatío Hot Sauce – 3,000 SHU
- red peppers
- 1,200
- Tacos, breakfast dishes, eggs
Tacos, breakfast dishes, eggs
Tapatio Hot Sauce entered the business world in 1971, and the condiment has come a long way since. A robust habanero sauce with great flavour that’s good for all round use.
Tapatío can be found in sizes ranging from individual packets to gallon-sized bottles and provides hot sauce fans with a kick at 3,000 SHUs.
5. Sriracha Sauce – 2,200 SHU
Base Chilli: red jalapeño chili peppers
Pairs well with: Eggs, pizza, burgers, fries, hot dogs, sushi, chicken
Sriracha is arguably one of the most common varieties of hot sauces found in pantries the world over. The condiment is tasty, garlicky, and ultra versatile.
Sriracha emerged as the most popular hot sauce in the world, according to the study by money.co.uk, with 77% of the countries included in the report searching for the spicy condiment more than any other.
The US is searching for Sriracha the most, with 151,000 monthly searches being made for the condiment. That’s 5,033 London bus passengers worth each month.
This is followed by spice lovers in both the UK and Australia, searching for Sriracha 55,000 and 23,000 times per month, respectively.
6. Cholula Hot Sauce – 1,000 SHU
Arbol and piquin peppers
Pizza, sandwiches, tacos, burgers
The product is packaged in a glass bottle with a distinctive round wooden cap. Six varieties of Cholula are widely marketed in North America and the brand can be found in almost every Mexican restaurant. The sauce is satisfyingly hot with ingredients such as pequins (which are seven times hotter than a jalapeño) and arbol peppers, which lends its unique flavour to the brand, setting it apart from Louisiana hot sauces.
The study found that Cholula Hot Sauce was the most popular sauce in the US, with 32,000 searches for the condiment being made each month by spice loving foodies.
In fact, the condiment took the top spot in 40 states, with 15,248 searches each month, including New York, Florida and Illinois. Cholula is widely available in the US and scores between 1,000 and 2,000 on the Scoville heat scale.
7. Texas Pete
- red cayenne peppers
- 10,000
- Breakfast dishes, burgers, fries
Everyone’s got some Texas Pete sitting around in their pantry. The condiment is a great option for when you want something a little hotter than normal but you also don’t want to burn your mouth out.
Texas Pete was founded in 1929 in North Carolina by the TW Garner Food Company. The sauce first originated after customers at the Dixie Pig BBQ stand in Winston-Salem asked for a spicier sauce to accompany their food, leading to the creation of the popular brand.
When first developing the brand name, a marketing adviser suggested “Mexican Joe” to connote the spicy cuisine of Mexico. However, this was opposed due to the creators wanting the name to be American. Therefore, as Texas is known for its spicy food; this was combined with Pete.
8. Tabasco – 700 SHU
- Tabasco pepper
- 190,000
- Sandwiches, salads, burgers, pasta, French fries, cheese fries, pizza, and even mashed potatoes
Tabasco is an American brand of hot sauce made from vinegar, tabasco peppers, and salt. It is produced by the McIlhenny Company of Avery Island, southern Louisiana.
Although the regular Tabasco sauce only ranks at 400 SHU, Tabasco Green Sauce hits the scale at 1,000 SHU, Tabasco Pepper Sauce reaches 3,500, and the Tabasco brand ‘Habanero Sauce’ gets up to a tingling 8,000 SHU. Meaning that the brand knows how to cater for all spice levels.
9. ‘Louisiana’ Hot Sauce – 450 SHU
- Cayenne peppers
- 13,000
- Chicken wings
Louisiana hot sauce is also a very popular and common condiment that will most likely feature in many kitchen cupboards around the world.
With over a 90-year history of great taste and quality, the brand of hot sauces continues to use the time-honored techniques of Louisiana style cooking. The sauces are produced using simple ingredients, including carefully selected and hand-picked, authentic sun-ripened peppers.
The low Scoville units demonstrates why this condiment is such a crowd pleaser, with the sauce adding a slight kick to any dish without burning your tongue.
10. Frank’s Red Hot Sauce
- Cayenne
- 1,100
- buffalo wings
Frank’s RedHot was actually the main ingredient used in the first buffalo wing sauce created in 1964 at the Anchor Bar and Grill in Buffalo.
Frank’s RedHot sauce might not be the spiciest- with a Scoville score of just 450 – but it’s certainly popular in America. Californian foodies are the biggest fans of the hot sauce with 3,033 monthly searches being made for the hot sauce.
Frank’s RedHot is made from a variety of cayenne peppers, and was first launched in 1920 by McCormick.
Hot Sauce Popularity Around the World
Hot sauce lovers, we know you’re a dedicated bunch when it comes to those fiery condiments. After all, what would Moroccan food be without a dash of Harissa? Or Thai food without the added Sriracha heat?
Many home cooks are utilising the expansion of their local supermarkets world cuisine aisles and discovering new and exotic condiments along the way.
By experimenting and adding previously undiscovered sauces to dishes, added depths of flavour are instantly released that help bring food to life. The global hot sauce market reached a value of $4.5bn in 2020, highlighting just how addictively popular hot sauce has become.
But why do so many of us have such a deep love of chili, spice and all things nice?
Well, when you consume foods containing chili peppers, certain receptors in your mouth react extremely powerfully, and that tricks your brain into thinking that your mouth is on fire.
As part of the body’s response to this stress, you will produce endorphins to help stem the pain. These endorphins subsequently make you feel joyful.
