Celebrity Chefs Star at This Year’s KitchenAid Senior PGA Championship

KitchenAid is once again elevating the fan experience at the upcoming 2024 KitchenAid Senior PGA Championship, taking place at Harbor Shores over Memorial Day Weekend, May 23-26.

As the title sponsor of this prestigious event, KitchenAid promises an unparalleled fusion of cooking and golf for fans of all ages. Today, the brand unveiled the full schedule of celebrity guests that will take the stage at the KitchenAid Fairway Club, the centerpiece of the fan experience at the Championship.

This year, the KitchenAid Fairway Club will move to the North Pier Brewing Company parking lot along the 14th hole. This area will serve as the epicenter of the fan experience at the Championship.

In the Fairway Club, fans will enjoy interactive cooking displays and product demonstrations, smoothie and shave ice making, espresso tastings and captivating demonstrations by renowned chefs and home designers.

 Introducing this year’s KitchenAid Senior PGA Championship celebrity chef lineup:

This year’s star-studded lineup will be led by renowned Chef Christopher Covelli and his protegé Chef Brett Wagner. Chef Covelli, having been featured as the resident celebrity chef talent every year of the KitchenAid sponsorship, has been seen on several Food Network shows including “Alex versus America” and “Beat Bobby Flay.”

Covelli is currently the Head Executive Chef and Co-owner of Realm Restaurant Group in Sarasota, FL. Wagner is the Co-Executive Chef for Realm Restaurants and is regularly featured on television and in magazines.

Both chefs will appear all week to wow guests with their incredible cooking skills and culinary advice.

The dynamic Chef Alex Guarnaschelli will showcase her cooking skills on Thursday, May 23. Guarnaschelli is recognized as one of America’s most accomplished top chefs, acclaimed for her work in the kitchen, as an author and as a popular television personality. Guarnaschelli is a mother, chef, TV host and native New Yorker. In addition to appearing on various Food Network shows like “Iron Chef America,” “Chopped,” “Supermarket Stakeout” and “The Kitchen,” Alex has a new-American restaurant, “Butter,” in midtown Manhattan, that has been popular for 20 years. Chef Alex Guarnaschelli will be signing copies of her cookbook after her demonstration at the Championship.

On Friday, May 24, famed Chef Carla Hall will take the stage, sharing her favorite recipes and her on Bravo’s “Top Chef” and “Top Chef: All Stars.” Carla spent seven years co-hosting ABC’s Emmy award-winning lifestyle series “The Chew,” and she is currently featured on MAX as the host of “Chasing Flavor” and on the Food Network in the “Summer, Halloween and Holiday Baking Championships.”

Her latest cookbook, “Carla Hall’s Soul Food: Everyday and Celebration” landed on annual best cookbook lists across the country and received a NAACP Image Awards nomination. Chef Carla Hall will also be signing copies of her book after her demonstration at the Championship.

Those looking for kitchen and home design inspiration won’t want to miss Jasmine Roth’s demonstration and Q&A session on Saturday, May 25.

Jasmine Roth is the founder of Built Custom Homes, curator of the online retail store The Shop by Jasmine Roth and host of HGTV’s hit shows “Hidden Potential” and “HELP! I Wrecked My House.” She was also on HGTV’s “Rock the Block Season 1.” Building custom homes is her bread and butter, and she loves finding ways to make homes as personal, functional and beautiful as possible. At the Championship, she will share her personal tips and answer questions on customizing your kitchen.

Welcoming more local chefs than ever before!

This year’s KitchenAid Senior PGA Championship will feature more local talent than ever before, including talented chefs, baristas and experts from across Michigan who will be showcasing their secrets.

The master schedule is as follows:

Thursday, May 23

● 11 a.m. – Brian Maynard, the visionary owner of Forté Coffee, will bring his knowledge and love of all things coffee to his exciting espresso demonstration, sharing his secrets for brewing the perfect cup.

● 1 p.m. – Celebrity Chef Demonstration from Chef Alex Guarneschelli

● 2:30 p.m. – Elton Mann, Executive Chef at Plank’s Tavern, the restaurant for the Inn at Harbor Shores

Friday, May 24

● 11 a.m. – Chef Nate Brown’s rise from cooking demonstrations to hosting his own TV show underscored his passion for flavorful cuisine and culinary excellence. With notable collaborations with Wolfgang Puck and VIP clientele like Kanye West and Governor Gretchen Whitmer, his dedication to healthy eating initiatives shines through, as seen in his efforts to educate youth about nutrition and wellness through urban gardening and cooking classes.

March 29, 2024, New York, NY: Portraits of Chef Carla Hall in Midtown Manhattan. © Clay Williams / http://claywilliamsphoto.com

● 1 p.m. – Celebrity Chef Demonstration from Chef Carla Hall

● 2:30 p.m. – Chef Justin Paruszkiewicz, a recent winner of “Guy’s Grocery Games,” brings a wealth of experience to his demonstration. Justin honed his skills at esteemed establishments like Gibsons Restaurant Group, culminating in his current role as Executive Chef at Sister Lakes Brewing Company and owner of The Chef’s House private dining service.

Saturday, May 25

● 1 p.m. – Celebrity Design Demonstration by Jasmine Roth

Cheyenne Galbraith and her brother, James Galbraith. Photo Jane Simon Ammeson

● 2:30 p.m. – Cheyenne Galbraith, the creative force behind Houndstooth, is not simply a chef; she is a culinary storyteller. Known for transforming familiar ingredients into culinary adventures, she marries influences from her childhood to her extensive travels.

● 3:30 p.m. – Cheese lovers won’t want to miss the demonstration from Deb Sailor, fondly known as “The Cheese Lady.” She swiftly became the beloved cheese vendor in The Market in Saint Joseph, sharing her passion for cheese that transports people to cherished moments and places.

Sunday, May 26

Hudson Library & Historical Society

● 11 a.m. – Closing out the weekend, Abra Berens, the founder and head chef of Granor Farm, James Beard nominated Best Chef of the Great Lakes Region, and author of three award winning cookbooks including Pulp, Grist, and Ruffage, will bring her passion for seasonal and locally sourced ingredients to the KitchenAid Fairway Club.

“Since our collaboration with the PGA of America began, we have strived to create unique experiences,” said Deb O’Connor, director of global corporate reputation and community relations for Whirlpool Corporation. “This year will be the best yet. The KitchenAid experience at the Championship will excite and inspire. It will be a celebration of all we’ve accomplished together over the years, and is sure to leave fans delighted and fulfilled.”

For more information about the 2024 KitchenAid Senior PGA Championship, visit SRPGA.com. To follow along with KitchenAid sponsor updates, follow Twitter.com/KitchenAid_Golf.

ABOUT THE KITCHENAID SENIOR PGA CHAMPIONSHIP

The KitchenAid Senior PGA Championship was born in 1937 on the grounds of Augusta National Golf Club. Since then, famed champions such as Sam Snead, Arnold Palmer, Gary Player, Jack Nicklaus, Tom Watson, Lee Trevino, Raymond Floyd and Colin Montgomerie have hoisted the Alfred S. Bourne Trophy.

This Championship is the oldest of the five major championships in men’s senior golf, is administered by the PGA of America and is recognized as a major championship by both PGA Tour Champions and the European Senior Tour. The lower age limit is 50, which is the standard limit for men’s senior professional golf tournaments. Winners gain entry into the next PGA Championship. KitchenAid has been the lead Championship sponsor since 2011, bringing the Championship to Harbor Shores in Benton Harbor,

Michigan every other year. To learn more, follow the KitchenAid Senior PGA Championship on Instagram, X or Facebook, or visit https://www.srpga.com

Celebrity Chef Lineup Announced for 2022 KitchenAid Fairway Club

KitchenAid recently unveiled the full schedule of celebrity chefs taking the stage in the KitchenAid Fairway Club, the centerpiece of the fan experience at Harbor Shores during the 2022 KitchenAid Senior PGA Championship. Renowned celebrity chefs Scott Conant, Stephanie Izard, and Melissa King will join KitchenAid chefs Chris Covelli and Brett Wagner in providing golf fans and culinary enthusiasts alike with the chance to ask questions and learn from the experts during daily cooking demonstrations.

Schedule

Local favorites will also be providing featured demonstrations throughout the event, highlighting their best tips and favorite KitchenAid products. The full KitchenAid Fairway Club schedule is as follows:

Thursday, May 26

1 p.m. ET –  Melissa King

2:30 p.m. – Cheyenne Galbraith, Houndstooth

Friday, May 27

  • 1 p.m. – Scott Conant
  • 2:30 p.m. – Brian Maynard, Forte Coffee

Saturday, May 28

  • 1 p.m. – Stephanie Izard
  • 2:00 p.m. – Tim Foley, Bread+Bar, Bit of Swiss
  • 3:00 p.m. – Deb Sailor, Cheese Lady

Melissa King

An award-winning chef and entrepreneur, King is known for her technical precision and ability to blend modern California cuisine with Asian flavors, Melissa is recognized as one of the best female chefs in San Francisco and a 40 under 40 Rising Star. Fan favorite and winner of Top Chef All-Stars, Melissa holds the record for winning the most challenges in the show’s history. She now serves as a judge on Top Chef and The Food Network’s Julia Child Challenge.

Prior to her television success, Melissa helmed several Michelin starred kitchens in San Francisco under acclaimed culinary legends including Dominique Crenn and Ron Siegel. She has cooked for notable figures such as Oprah Winfrey and Al Gore, and is a certified level 1 sommelier and skilled butcher. As a proud Asian American, queer woman, Melissa has raised over $50,000 for marginalized communities. She guest-stars in Sesame Street’s historic Thanksgiving episode that premiered the first ever Asian American muppet. She is set to curate the menu at the Met Gala in May 2022. Melissa is also the owner of King Sauce, a small batch sauce line and offers virtual cooking classes available in her online shop.

Scott Conant

A two-time James Beard Award-winning chef, cookbook author, and TV personality with a career spanning more than 35 years, Conant brings a deft touch and unwavering passion to creating culinary experiences with thoughtful hospitality and soulful cuisine. His portfolio of acclaimed restaurants includes Mora Italian (Phoenix, AZ), The Americano (Scottsdale, AZ and Atlanta, GA), and Cellaio at Resorts World Catskills (Monticello, NY). Conant has been a popular presence on Food Network as a recurring judge on Chopped since 2009 and frequent co-host of Beat Bobby Flay.

Stephanie Izard

James Beard “Best Chef: Great Lakes” recipient 2013, and 2011 Food & Wine “Best New Chef,” Stephanie Izard is the Executive Chef and Owner of five Chicago restaurants. She also won the coveted title of “Iron Chef” in 2017 and was the 4th winner of Bravo’s Top Chef in 2008. Izard created a retail product line called “This Little Goat,” consisting of globally inspired cooking sauces and spice mixes for home cooks, and currently ships her sweets from Sugargoat nationwide in partnership with Goldbelly.

“It is our honor to welcome such a distinguished roster of chefs to the KitchenAid Fairway Club,” said Deb O’Connor, director of global corporate reputation and community relations at Whirlpool Corporation. “Our chef demonstrations are always a fan favorite, and this might be our best year yet. We love inspiring our cooking enthusiasts to spend more time in the kitchen, and there’s no better way to do that than by learning from the experts themselves.”

KitchenAid Fairway Club

Located near the main Championship entrance, the KitchenAid Fairway Club is open to the public each day of the Championship and serves as the main experience center for fans to embrace their love for making. From samples at the KitchenAid Cafe and the opportunity to use our small appliances to the “putt for paint” contest where fans who make a putt on a Stand Mixer-shaped green could win a custom painted stand mixer, there’s something for everyone at the Fairway Club. Chefs Covelli and Wagner will be on hand all week to share recipes and answer your culinary questions.

Unique Culinary Fan Experiences

KitchenAid always brings unique, culinary fan experiences to this historic and prestigious senior major, and 2022 will be no different.

https://www.facebook.com/SeniorPGAChampionship/videos/402383484802115

For more updates and information about the KitchenAid Fairway Club activities, fans can follow @KitchenAid_Golf on Twitter.

For more information about the KitchenAid Senior PGA Championship or to purchase tickets, visit SrPGA.com.

About KitchenAid

Since the introduction of its legendary Stand Mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA

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Matchday Menu: Adam Richman’s New Show

               Adam Richman,TV personality, culinary traveler, cook and author, travels so much for his shows such as “Secret Eats with Adam Richman,” that I wondered if he ever woke up in the morning and wasn’t sure where he was.

               “Yes I do,” Richman tells me. “In fact, one time, it was the strangest/saddest/weirdest sensation I’ve ever had. I woke up at home and didn’t know where I was. My first thought was, ‘This must be one of those old boutique hotels that they renovated an apartment to make.’ I honestly did not even recognize my own home. It’s a mixed bag of emotions, but I wouldn’t change up the opportunities I have and have been given for anything.”

               Expect him, though, to know what he is demonstrating when he’s in front of a crowd because Richman is totally into making cooking accessible to everyone.  

A while back I caught up with Richman at the KitchenAid Fairway Club where he was doing a cooking demo when Harbor Shores, a Signature Jack Nicklaus golf course on Lake Michigan in Benton Harbor, Michigan was the venue for the KitchenAid Senior PGA Championship.

               “The recipes are simple but deeply delicious, and each dish can be used for multiple purposes: the salmon can be by itself, or served a top a salad,” Richman says about what has become almost his mantra and why his cookbooks and shows such as “Secret Eats with Adam Richman” and “Man vs. Food.” He now is starring in Matchday Menus, a brand new series on Facebook where he uses football stadium food to explore some of the coolest places in the world. It started three weeks ago and already has almost 3.5 million followers.

               As for the golfing aspect of the tournament, I asked Richman if he played.

               “I was actually on my high school team,” he says “I have not played in ages, and I cannot imagine how my game has suffered as a result of that. I still enjoy the driving range quite a bit, but most of all, my favorite thing about opportunities like this is to meet the people that watch my shows and enjoy the things I do. Because this way, I can give people more of what they want, and find out what else they are interested in that I have yet to explore.”

From real, authentic poutine and Montreal bagels in Quebec, to unbelievable home cooked Latin meals in El Paso,  Matchday Food is the show for you.

               Exploring—whether it’s the backroads and city streets in the United States or internationally—is what Richman’s shows are all about.  How did he decide where to go for shows such as “Secret Eats with Adam Richman?” 

               “The locations for the international season were decided by the network–at least in terms of the cities,” he explains. “Because my shows have had a significant and very fortunate degree of international success, they wanted to film in cities where my shows already had a foothold. In terms of the establishments with in those cities, I am blessed to work alongside an amazing team of storied producers, and I have a great director and show runner. We all do research for a couple of months and then meet with the places we have for each city. It’s actually quite a bit of fun. Everybody is trying to out-secret each other. Everybody tries to find the coolest place, the coolest hidden dish and so on. Ultimately, we look over everything that everyone has brought in, and then try to figure out what makes the best four location episode that really represents the city.”

               Richman says he’s flattered people call him a chef but says he thinks there’s something academic and studious to the word chef.

“I think of myself—excuse the expression—as a badass cook,” he says.  “I may not be a chef, but I’ve worn clogs a few times and baggy checkered pants.”

            The latter clothing list is a nod to Mario Batali, the embattled restauranteur/TV food star/cookbook author who was known for his orange Crocs, hair pulled back into a ponytail and oversized shorts and patterned pants.

            “It used to be if you had a sheath of tattoos up and down your arm, you were a biker,” he continues. “Now it means you can cook a great pork belly.”

            His cooking demonstrations include a lot of digressions as well as action while he’s talking. Slicing a lemon with a mandolin, he tell us about how to avoid taking a slice out of your hand, sharing the story of an incident where he did just that and then lamenting it was too bad, he wasn’t making marinara sauce in order to cover up the accident.  There’s advice against cooking with wine we wouldn’t drink and adding oil to an unheated pan.

             It’s a science thing about the latter, he says, adding it’s important to heat the pan first. That’s because the longer fats cook, the quicker they’ll break down and start to burn impacting both the taste and even releasing harmful toxins.

            How do you know when the pan is hot enough to add oil? Richman shows how but holding his pan close to the surface—really closed.  

            “My mother hates when I do that,” he says, noting that less perilously, splashing a drop or two of water in the pan and seeing if it sizzles also works.

               There are so many cookbooks on the market, what do you tell me people about why they should buy yours.? I ask.

               “That it is approachable, nonthreatening, and there is something in Straight Up Tasty for everyone, regardless of their level of experience in the kitchen,” he says. “I aim to introduce people to flavors, ingredients, and maybe even techniques that they have not used in their kitchens before. I want people to use my recipes as a point of departure for them to then tweak and customize to make them their own. Above all, I want people to have fun. It’s not just recipes – there are poems, essays, even lists of great restaurants to check out that I have discovered in my travels.”

Miso-roasted veggies

Ingredients

¼ cup olive oil

½ cup miso paste (yellow or mild works well with the vegetables here)

3 sweet potatoes, peeled and cubed

3 beets, peeled and cubed

2 12-ounce bags of broccoli florets

2 Spanish onions, cubed

1 head of garlic, separated into cloves and peeled

¼ cup garlic powder (not granulated garlic) or more to taste

Directions

1. Preheat the oven to 375°F

2. In a large bowl, combine the oil and the miso. Add the sweet potatoes, beets, broccoli, onions, and garlic cloves and toss to coat.

3. Spray a 9 x 13-inch baking pan with nonstick cooking spray and add about ¼ inch of water. Add the vegetables to the pan. Dust everything with the garlic powder. Cover the whole dish with aluminum foil.

4. Roast the vegetables for 50 minutes. Remove the foil, stir the veggies, and cook uncovered for an additional 10 minutes, or until the sweet potatoes and beets are fully covered. Serve hot or warm.

Smoked paprika onion rings

Ingredients

3 Vidalia onions (or other sweet onion), peeled

2 cups all-purpose flour

2 large eggs, beaten

2 cups panko breadcrumbs

3 TBS sweet smoked paprika

Vegetable or peanut oil, for deep frying

Kosher salt to taste

1. Using a mandolin or a very sharp knife, slice the onions into ¼-inch-thick rounds. Separate the rounds into rings.

2. Place the flour, beaten eggs, and panko in three separate shallow bowls. Mix a tablespoon of paprika in each bowl.

3. Dredge the onion rings first in the flour, then in the eggs, and finally in the panko. Place the dredged rings on a baking sheet and allow the coating to set for 10 minutes.

4. In a large pot set over medium-high heat, bring about 4 inches of oil to 365 degrees (use a deep-frying or candy thermometer to check the temperature).

5. Line a separate baking sheet with paper towels. Working in batches, fry the onion rings until golden brown, 2 to 3 minutes per side. When done, the rings should float to the surface of the oil. Transfer each batch of fried rings to the prepared baking sheet and season with salt.

6. Keep the finished onion rings warm under layers of paper towels as you cook the remaining batches. Serve hot.

Win-the-bake-sale chocolate cake

Topping ingredients

1 box of Betty Crocker SuperMoist Butter Recipe Chocolate Cake Mix

3 large eggs

½ cup Hellmann’s Light Mayonnaise

1 can of store-bought chocolate frosting

1. Preheat the oven to 350 degrees Fahrenheit. Grease two 9-inch round cake pans with cooking spray.  

2. In a large bowl, whisk together the cake mix, eggs, 1 cup of cold water, and the mayonnaise.

3. Pour the mixture into the greased cake pans and spread with a spatula to smooth. Bake according to package instructions. When done, remove the pans from the oven and place them on wire racks to cool completely.  

4. Invert one of the cake layers onto a plate. Using a rubber spatula, spread a thick layer of frosting over the top. Carefully invert the other cake layer on top and spread the top and sides with the remaining frosting. 

Recipes courtesy of Adam Richman.