Celebrating 5 Years of Cincoro Tequila at Star-Studded NYC Event

Cincoro Tequila, an award-winning portfolio of tequilas, celebrated its five-year anniversary with its five legendary founders and Team Cincoro co-owners last night in New York at Spring Studios. The intimate evening took a look back at the past five years of success and the exciting future for the brand, including an unveiling of its limited-edition Añejo Cristalino.

“Five years ago, we set out to create an exceptional brand and achieve the gold standard in tequila,” said Cincoro Tequila Co-Founder Michael Jordan. “What started as a passion project has grown into something truly special with some of my closest friends joining the business and enjoying Cincoro together, whether it’s stateside or around the world.”

The star-studded evening included VIPs Michael Jordan, Derek Jeter, Eric Church, Michael Strahan, and more. Guests were greeted upon arrival with specialty cocktails such as an Espresso Martini and Cristalino Margarita, passed hors-d’oeuvres, and an opportunity to taste Cincoro’s core five expressions.

Then attendees were invited to witness the unveiling of Cincoro’s limited-edition Añejo Cristalino with an infinity room experience complete with a mirrored bar and photo moment. In this space, guests were able to enjoy a pairing of the Cristalino served neat alongside Petrossian Caviar. As the evening progressed, attendees mixed and mingled in the lounge area of the venue while indulging in bottle service with the limited-edition Cristalino.

“Being a part of this journey has been incredibly rewarding. I’m passionate about quality and excellence in everything I do, and that’s exactly what we strive for with Cincoro,” said Cincoro Tequila Co-Owner and 23-time Grand Slam Champion, Serena Williams.

Cincoro Tequila also unveiled their new limited-edition Añejo Cristalino 750mL in an elegant platinum chrome-finished bottle at the anniversary celebration. The Cristalino liquid begins with the meticulous hand-selection of fully matured 100% Blue Weber Agave, sourced from both the Highlands and Lowlands of Jalisco, Mexico.

The expertly distilled liquid is then aged for over 20 months in Tennessee Whiskey barrels, developing the rich character and complexity that defines Cincoro’s Añejo expression. Then the liquid is filtered to remove the color, while accentuating the vibrant notes of citrus, agave, and fruit, resulting in a sublimely smooth spirit with a rounded mouthfeel and lasting impression. The limited-edition Cristalino bottles will be available for purchase online at Cincoro.com and in retail stores in mid-September.

Cincoro Tequila was launched in 2019 by five NBA legends: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. In five years, Cincoro has won over 29 awards in accredited spirits competitions and is continuing to create the gold standard for greatness in tequila.

Fabolous, Michael Jordan

For more information on Cincoro’s five-year anniversary or to purchase a bottle of the limited-edition Añejo Cristalino, please visit www.cincoro.com/expression/anejo-cristalino/.

About Cincoro Tequila

In July 2016, five friendly competitors met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners set out with one mission: to create the finest tequila anyone has ever tasted. Cincoro Tequila is uniquely made with 100% Blue Weber agave from private farms in both the highland and lowland regions of Jalisco, Mexico.

The agave is hand-selected and slow-cooked in a small batch process to create the Cincoro signature taste profile. This is the heart of Cincoro: a rich and delicious family of tequilas that are smooth on the palate with a complex, long finish. Cincoro Tequila is a taste experience unlike any other, created to be sipped neat, but also to elevate cocktails. For more information about Cincoro, please visit www.Cincoro.com and @Cincoro.

Cristal Basil Paloma

  • 2 oz. Cincoro Añejo Cristalino
  • 1 oz. Aperol
  • 2 oz. Fresh Grapefruit Juice
  • 5 Fresh Basil Leaves
  • 2 oz. Soda Water

Glass and Garnish:  Grapefruit Ribbon or Rose

Muddle the 5 fresh basil leaves in a shaker, combine all ingredients except the soda water, shake and strain over a highball glass with ice. Top with soda water.

Spicy Margarita

  • 1.5 oz. Cincoro Blanco
  • .75 oz. Fresh lime juice
  • .5 oz. Agave nectar
  • ¼ Muddled Jalapeno

Glass & Garnish: Lime (wheel) /black lava salt

Tajin (chili lime spice)

Method: Muddle Jalapeno in shaker, combine ingredients, shake well with ice and pour in a rocks glass with a Tajin rim.

Celebrate The Solento Surf Festival in Encinitas, CA September 22-24

For those who love a great tequila at the Solento Surf Festival taking place in the company’s hometown of Encinitas, CA on September 22nd – 24th.  The upcoming Solento Surf Festival is not only fun and a chance to sample the much lauded organic spirit made from the agave plants grown in the Mexican state of Jalisco but also is a giveback event hosted by Solento founder and award-winning surf filmmaker, producer, and director Taylor Steele. Proceeds from all ticket and drink sales will be donated to the following charitable organizations: Changing Tides Foundation, Rob Machado Foundation, and SurfAid

Attendees can partake of exclusive film premieres as well as never before seen edits from the classics. There will also be giveaways, and conversations with special guests such as Kelly Slater, Rob Machado, Steph Gilmore, Mick Fanning, Kalani Robb, Pat O’Connell, Pat Stacey, Dane Gudauskas, Benji Weatherley, Gigi Lucas, and more.

Solento Tequila

Like his films, Steele says that Solento “is about creating something that I wholeheartedly stood for, whether that be the taste, the design, the give back or simply how people interact with it. That’s when I started looking at the elements of my life I really valued. One part was sipping tequila with friends after a good day. As I researched turning that into a brand  I fell in love with everything about the idea of a tequila company. The history, farming process and how the end product affects others.”

An award winning USDA-certified, organic tequila, Solento is meant to be enjoyed slowly. It’s smooth taste making it ideal for kicking back and enjoying life at a leisurely pace. The concept is a slow sipping spirit, one that creates a space for conversations that are both elevating and inspiring. elevate. Each of Solento’s tequilas represent the mindset behind their creation–the belief that their tequila is more than just a drink. They are, instead about carving out time and appreciating the real experiences that are already here.

Solento offers three unique expressions, all harvested in small batches of agave that have slowly ripened in the Mexican sun for seven years on a single estate located in Amatitán, Jalisco. Tequila is made from the hearts or pinon of the agave.

After harvesting, the agave hearts are cooked for two days in stone ovens and then pressed in order to release their juices. Fermented and distilled naturally, the tequila comes out pure in flavor, and—in its aged versions—gains complexity from the time spent American oak barrels.

“Solento Reposado is aged for nine months and Solento Añejo for 18 months,” said Steele in an interview in Whitewall Presents, a website that goes behind the scenes and inside the ateliers of historic homes and today’s luxury brands. “Our American oak barrels were previously used for whisky, so by leaving our organic tequila to rest in these barrels we are caramelizing and slightly sweetening the flavor profile leaving us with a smooth, buttery sip.”

Solento is sold in sleekly designed bottles that reflect a Streamline Modern-style, an international style of Art Deco that was popular in the 1930s.

·       Blanco– Flawlessly clear with a smooth and silky mouthfeel subtle notes of Meyer lemon and Tahitian vanilla.

·       Reposado – Aged in American oak barrels for nine months, slightly sweet notes of homemade caramel and cooked agave exude a soft amber warmth.

·       Añejo – Aged in American oak barrels for eighteen months, smooth notes of buttery maple, toasted hazelnuts and hints of oak form a bold flavor profile.

With its glowing popularity,  Solento Organic Tequila continues to expand and now will be available in Arizona with partner Republic National Distributing Company (RNDC), a world-class distributor of fine wines and spirits in North America.

A Double gold winner at 2019 SIP Awards, Solento’s expanasion to the Grand Canyon State follows its successful debut in New York, New Jersey, Florida, California, Colorado, and Hawaii earlier this year. By partnering with RNDC, Solento Organic Tequila is significantly expanding the brand’s national footprint to the highly engaged Arizona market.

“We have partnered with RNDC because of their extensive market expertise not only in Arizona, but across the United States. This partnership allows us to grow long lasting relationships with their existing connections to ensure Arizona locals will be able to find Solento in their favorite bars, restaurants and retailers,” says Steele.

Solento is available in stores across the country and online. For more information visit www.solentotequila.com and @solento_tequila.

Taylor Steele

About Solento

Made for those who appreciate the ritual of slowing down and being present, Solento is an award-winning, USDA certified organic tequila range made in small batches from a single estate in Jalisco. Founded in 2019 by filmmaker and surfer, Taylor Steele, Solento (or “slow sun” in Spanish) is a sippable mindset that invites space for conversations that elevate and inspire. Three expressions – Blanco, Reposado and Añejo – are crafted from certified organic agave grown leisurely under the Mexican sun for seven years. 

COCKTAILS

CALM WATERS

Create chamomile honey syrup by combining 1 part honey with 1 part chamomile tea.

Combine 2 oz Solento Blanco, ¾ oz lemon juice, and ¾ oz chamomile honey syrup. Shake with ice. Strain into a coupe and garnish with a lemon wheel and chamomile flowers.

Calm Waters

SLOW CIDER

Place a large sphere of frozen apple cider into a rocks glass and pour 3 oz of Solento Reposado Tequila on top. 

Garnish with a stick of cinnamon and a slice of fuji apple. Lightly sprinkle cinnamon on top. 

Slow Cider

AGED AUTUMN

Muddle 8 organic blackberries, 1 tablespoon of fresh rosemary, ½ oz of lemon juice, ¼ oz honey in a cocktail shaker. Add 2 oz of Solento Añejo and orange bitters.

Strain into a martini glass. Top with Topo Chico and garnish with fresh rosemary and blackberries.

Aged Autumn

SOLENTO EASTSIDE

Gently muddle 4 mint leaves, 4 slices of cucumber, and ½ oz agave syrup

Add 2 oz Solento Blanco, ¾ oz organic lime juice + ice

Shake and strain into a martini glass. Garnish with mint + cucumber

SOLENTO EASTSIDE

PALOMA TO THE PEOPLE

Rim a rocks glass with Himalayan salt

Combine 2 oz Solento Reposado, 1.5 oz organic grapefruit juice, 1 oz organic lime juice, ½ oz simple syrup + ice. Shake and then strain into the salt-rimmed glass

Garnish with grapefruit slice

For more information, please visit solentotequila.com and follow @solento_tequila.

Silver & Tequila in the Sierra Madres: The Tale of San Sebastian de Oeste

High in the Sierra Madres, we follow the twisting road from Puerto Vallarta and the seaside on our way to San Sebastian de Oeste. Crossing the long spanned bridge over Rio Ameca, the road curves around a ridge and into the tiny village of La Estancia and Hacienda San Sebastián, a family owned raicilla and tequila distillery (for raicilla think tequila only much stronger and likely of inducing hallucinations in anyone who drinks too much).San Sebastian street

Founded in the 1930s and still family owned, their vast agave fields – called green plantations — can be seen on the surrounding hillsides. Besides making organic and flavored tequilas such as Licore de Café with its hints of coffee, chocolate and vanilla as well as almond tequila made from nuts grown in Durango and roasted here, the family also makes agave sugar and syrup, all without electricity. The peñas or agave hearts roast over an open fire as they were centuries ago and what power there is comes from solar panels.San Sebastian Comedor Lupita exterior

Sampling and then stocking up on organic tequila we continue on, taking a turn on a dirt road where cows, unconfined by fencing, have to be shooed out of the way, to San Sebastian. Here we stop at La Quinta Café de Altura, an organic coffee farm owned by Rafael Sanchez, his wife Rosa and Lola, Rafael’s sister. Five generations of the family have grown coffee here.

The family, in a building dating back more than 120 years, tend 11 acres of coffee trees, some as old as the house, handpick 30 tons of beans each year, dry, roast and grind them, making blends such as a mixture of ground beans with cinnamon and sugar for the traditional, and now often hard to find, Mexican coffee. Tastings are available and so are Rosa’s homemade candies such as guava rolls and sweets made from sweet goat’s milk. In an interesting aside, we learn that the Sanchez’s parents married early (the Don was 15), a 68-year union that produced 21 children. Their grandfather did even better, having 28 children, though that took both a wife and several mistresses.jalisco_destinos-principales_san-sebastian-del-oeste_int

Settled in 1605, San Sebastian was nominated as a World Heritage site by UNESCO. Lovely in its vintage charm, the surrounding pine covered mountains were bonanzas of silver and gold. Aristocratic families from Spain made the perilous travel across the sea and then land to oversee the mining of these treasures. Once here, deigning not to marry locals, they married each other. It made for interesting relationships, uncles were also cousins, sisters also grandchildren or whatever.

We hear the tales when we stop at the museum, housed in the 200-year-old Hotel Jalisco. It’s a very crowded museum–more like a fascinating  attic full of family heirloom items and the curator is a direct descendent of the founding families.In the museum, we see trunks inlaid with silver, 19th century lace gowns and jewelry boxes, china and silver that came from Spain.SS raicilla

It’s a story of glory and loss–at one time San Sebastian des Oeste had a population of 40,000; now there are about 600 and the occasional tourists. Silver was transported by horses and mules through treacherous mountain passes, robbers waited in wait. Pancho Villa and his men showed up regularly stripping away the wealth.

There were interesting family traditions. When a family member died, before they were buried (and remember it’s very hot here), a photographer had to be sent for from Puerto Vallarta to take a photo of the deceased. It could take days, but that’s how it was done.San Sebastian Cafe La Quinta Mary

Walking along the cobblestone road, past a massive 300 year plus ash tree and cascading white frizzes of el manto de la virgin, we enter Comedor Lupita. Here terra cotta platters loaded with chicken mole, fresh handmade tortillas (in America they’d be called artisan tortillas), refried beans and something I’ve never tasted before – machaca, a dish of dried beef mixed with spices and eggs, are heaped in front of us. As we eat, we watch the family busy behind the tiled counter, making even more food.

Through the windows we see splashes of bright purple from the masses of bougainvillea that drape the stone exterior walls and here the sounds of caballeros, their horses’ hooves striking the centuries old street. We sip our sweet agua de Jamaica water and feel time passing in reverse.

For more information click here

Machaca Marinade:

1/4 cup Worcestershire sauce
Juice of 4 limes
4 cloves garlic, chopped
1 tablespoon cumin
1 tablespoon chili powder
1/2 tablespoon salt
1/2 tablespoon black pepper
1/2 cup olive oil

Machaca:

2 lbs. skirt steak, cut into strips
1 large sweet onion, diced
1 green bell pepper, chopped
4 cloves garlic, chopped
1 jalapeno pepper, chopped
1 14 ounce can diced tomatoes with green chilies
1/2 cup beef broth
1 tablespoon oregano
1 tablespoon cumin
1 tablespoon hot pepper sauce (Tabasco or a Mexican brand, such a Valencia)
Salt and pepper
2 tablespoons oil

Whisk all the marinade ingredients together, and then add the skirt steak. Marinate at least 6 hours or overnight tablespoon Remove meat from marinade, drain, and pat dry. Bring to room temperature. Discard marinade.
In a large heavy pot, heat oil. Sear the meat well on both sides, in batches so as not to crowd them. Remove the meat as it is browned and set aside.

Drain fat. Add in the onion, peppers, and garlic, cook until tender, then add tomatoes, broth, pepper sauce and spices. Bring to a boil, stirring and scraping the bottom of the pot. Return beef and simmer, covered, for two hours, stirring from time to time until tender. Cool and shred.

Lay meat on a single layer on a baking sheet. Bake at 250º for 20 minutes or until meat is dry.

Machaca con Huevos

2 chopped scallions (white part only)
1 hot green chili
2 tomatoes
1 cup dried machaca
2 eggs
Chopped cilantro

Sauté scallions and peppers in oil until tender, add tomatoes and beef until heated. Remove from pan, add eggs and cumin. Scramble, then stir machata mixture. Garnish with cilantro and serve with hot tortillas.

Search: San Sebastian de Oeste, Hacienda San Sebastián, agave fields
Keywords: San Sebastian de Oeste, Hacienda San Sebastian, agave fields, organic and flavored tequilas

Description: In San Sebastian de Oeste, near Puerto Vallarta is Hacienda San Sebastian where you can taste the organic and flavored tequilas such as Licore de Café with its hints of coffee, chocolate and vanilla as well as almond tequila.