The sixth edition of the Motor Valley Fest returns to Modena, Emilia Romagna, from May 2-5, 2024. Celebrating the heart of Italian motor culture, the festival offers a rich lineup of events and exhibitions designed for enthusiasts and industry professionals alike.
Expected to draw over 70,000 attendees, the festival features a diverse program including over 20 in-depth meetings on industry trends, 12 talent talks aimed at nurturing young talents, and showcases of unique car and motorcycle models. Highlight displays include the McLaren Senna and three models of the Ducati 916 Senna motorbike, paying homage to the legendary Ayrton Senna on the thirtieth anniversary of his passing.
In addition to these displays, visitors can explore the Motor Valley’s renowned museums, enjoy historic car parades, catch film previews, and pay tribute to engineering icons like Forghieri.
The festival kicks off with an inaugural conference featuring key figures from the automotive industry discussing topics such as sustainable mobility, artificial intelligence, and talent retention. Notable speakers include Stefano Domenicali, President and CEO of Formula 1, and representatives from Google, Pirelli, and Bosch Engineering.
Throughout the festival, attendees can engage in B2B talks, roundtable discussions, and networking events covering various industry themes including electric and hydrogen technologies, digitalization, and sustainability.
The festival offers a blend of cultural experiences around the Motor Valley theme. Fans of Michael Mann’s latest film, “Ferrari,” who are in town for the festival can discover filming locations around Modena as well as viewing the exclusive programming of “VELOCE. The legend of the Motor Valley,” a docu-series narrating the myths of Emilia-Romagna’s Land of Motors.
For those interested in motorsport history, the festival presents the opportunity to explore the Concours d’Elegance Trofeo Salvarola Terme, ASI MotoShow, and the ACI Racing Weekend, featuring races and exhibitions at regional racetracks.
Beyond the city of Modena, the municipality of Formigine will host a structured program of events, exhibitions, conferences, and auctions, providing a diverse array of experiences for all attendees.
“The Motor Valley Fest is a celebration of history, passion, and innovation,” said Stefano Bonaccini, president of the Emilia-Romagna Region. “It showcases the excellence of our region and its contribution to the global automotive industry.”
The Motor Valley Fest is organized by the Emilia-Romagna Region, APT Servizi Emilia-Romagna, Municipality of Modena, Motor Valley Development Association, MUNER, Meneghini & Associates, with the support of various institutions and partners.
For more information, visit https://www.motorvalley.it/en/.
