THE JAMES B. BEAM DISTILLING CO. CELEBRATING ANNIVERSARY WITH NEW VISITOR EXPERIENCES AND EVENTS CALENDAR

Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making, Beam Family History, and Eight Generations of Craftsmanship as the Clermont Campus Celebrates 90 Years of Craftsmanship.

Behind the Beam

A behind the scenes tour with the First Family of Bourbon, taste our finest whiskies and a few of the most sought-after new releases paired with a Kentucky inspired lunch at The Kitchen Table and storytelling led by a Master Distiller.

James B. Beam Distilling Co., Happy Hollow Road, Clermont, KY

Making America’s Native Spirit isn’t a process. Here in Clermont, it’s a 225-year tradition. Get a glimpse behind the scenes at the production methods that helped the First Family of Bourbon build the World’s Favorite Bourbon and an innovative portfolio of small batch whiskies.

In Behind The Beam, you’ll be guided on a behind the scenes tour of the Fred B. Noe Distillery, bottle your own Knob Creek® Single Barrel Reserve, and enjoy tasting and storytelling led by a Master Distiller. Following the tour, you’ll be treated to some of Beam’s finest whiskies and a few of the most sought-after new releases paired with a Kentucky inspired lunch at The Kitchen Table.

In addition to your tour, tasting, and Kentucky-inspired lunch each experience will highlight a different aspect of the production process or how to utilize Beam Distilling made whiskies in your favorite cocktails.

2024 Behind the Beam Dates & Theme:

Themes:

Behind The Beam – Maturation Matters

Ever wonder what it’s like to go select barrels with a Master Distiller? Join Fred and Freddie Noe on an experience through the historic warehouses of James B. Beam Distilling Co. where you’ll learn the secrets of how time, temperature, and wood impact the World’s Bourbon. 

Behind The Beam – Little Book® + Country Ham

When Freddie Noe set out to make his own mark on the bourbon industry, he wanted to honor his grandfather Booker by creating a product with one attribute in mind: Flavor. Little Book™ was born with the goal of creating the most flavorful American Whiskey on the planet, using a variety of bourbons, ryes, and single malt whiskeys in the final blend. 

Join Freddie Noe as he takes you through the process of blending a new batch of Little Book and taste Little Book against other traditional bourbons to showcase the contrast and what blending can do to elevate flavors. After, you’ll join Freddie to showcase how his innovative flair extends to a family heirloom: Freddie’s country ham. Whether it be in bourbon or cooking, the Beam family has always pushed the boundaries of flavor.

Behind The Beam – Cocktails

Fred and Freddie love nothing more than using Beam bourbons to make libations the world over. Yet with so much mixology experience, what are the favorite cocktails of the Master Distillers of the First Family of Bourbon? An immersive mixology experience in which you’ll explore which cocktails pair best with Beam Distilling brands. 

2024 Behind the Beam Dates & Theme:

  • Thursday October 24th, 2024 – Little Book® + Country Ham
  • Thursday November 21st, 2024 – Maturation Matters
  • Thursday December 12, 2024 – Crafting Cocktails
  • Time: 4 hours
  • Price: $350
  • Must be 21+ to participate
  • Drink Smart®