Spartanburg Restaurateurs Make the City’s Burger Trail a Smashing Success

I love my friends at Mindy Bianca Public Relations’ firm. I really do. But if I hang with them much longer, I’m going to have to consider re-upping my gym membership to the mega level because they sure do like their food whether it’s the Cajun Bayou Food Trail, Meat Plus Three, Dollywood’s Flower & Food Festival, 11 great cake places they suggest stopping at in honor Duncan Hines who was born in Bowling Green, Kentucky, King’s Cakes and all other yummy Mardi Gras foods, and Four Great Christmas Holiday Destinations and we know what that means–lots of cookies, candies, and cakes. Oh, and I almost forgot–there’s Branson at holiday time when they bake about 30,000 fruitcakes each year and Dollywood’s Smoky Mountain Christmas where the list of foods includes herb-roasted turkey breast and citrus-glazed carved ham, eggnog cupcakes, gingerbread-dusted funnel cakes, and chicken pot pie in a bread cone along with a libation called Spazzy Sparkleshot

And now, just in time for National Burger Month, they’re on to Spartanburg, South Carolina where a year ago the former mill town introduced their  SpartanBURGER Trail (yes, they’re really called “SpartanBURGERS” and it has nothing to do with the Spartans of Michigan State University) a name honoring both the city’s residents and culinary culture. Since the trail’s inception, additional stops have been added to ensure even more juicy options for visitors to choose. All it takes to travel the trail is a cell phone to check in at each stop. The more stops you eat at, the more swag you earn. And we’re talking burger socks–we’re talking serious swag.

AAnd what is also great–no matter your dietary restrictions or preferences (we’re looking at you, gluten-free vegetarians!), classic burger culture has evolved so that now EVERYONE can enjoy the month dedicated to one of America’s most favorite foods.

Why’s the trail such a tasty triumph? Sure hand-crafted, creative, and definitely yummy are part of it all but credit goes to the chefs and owners at these burger-centric restaurants who are a major part of what makes Spartanburg a delicious destination.

Check out some of the burger stops HERE.

Classic Burger Experience: Sugar-n-Spice

212 S. Pine Street, Spartanburg, SC 29302

Sure, burgers have evolved over the years and now they’re not just the traditional patty, LTO, cheese and bun. But what if that’s your thing? What if you yearn for the good ol’ days when a burger was just a burger? Head to Sugar-n-Spice, a classic drive-in that has only changed its menu once in the 60+ years it’s been open. This place serves as a reminder of not only where the humble hamburger started, but also Spartanburg’s growing food scene. The walls are covered in memorabilia from the community, along with photos from the founders’ homeland, Greece, for an extra-personal touch. Customers come in as strangers and leave feeling like family – perhaps one of the many reasons this retro joint is still thriving more than half a century later. Of course, we recommend any of the classic burgers, which are best enjoyed with a side of fries or onion rings. (Or both. Who are we kidding? They’re THAT good!)

Chef Ae’s

Minority- and Woman-Owned: Chef Ae’s

288 Magnolia Street, Spartanburg, SC 29306

Chef Amonrat “Ae” Zavala brings authentic flavors from her home country of Thailand in every dish she serves at her restaurant … with an American twist, of course! She hasn’t always been a chef dreaming of serving fusion cuisine, however. Formerly a yoga teacher living in Miami, Zavala found her true calling and it led her to Hub City. She’s never looked back. To get a taste of the perfect Thai/American flavor fusion, we recommend ordering the Isan Thai Sausage Burger. This beef patty is topped with American cheese, Thai sausage, pickles, the traditional LTO and the restaurant’s homemade bang bang sauce.

Featured Main Street Business: Burgar

137 W. Main Street, Spartanburg, SC 29306

Full of local businesses from coffee shops to breweries to art galleries, Main Street is a prime example of how Spartanburg has transformed from a former mill town and railroad hub to a thriving area full of growth and opportunity for those who live, work and visit this part of South Carolina. Main Street boasts a few stops on the burger trail, but this one is a stand-out to us. Burgar offers a variety of unique takes on the classic patty, including the Aloha Hawaii Burgar with grilled chicken breast, mozzarella, kale, caramelized onions, grilled pineapple and a creamy chipotle sauce. You can stop in, grab a bite of “burgar” and feel good knowing you’re supporting a Main Street business … all while getting a tasty burger that makes you remember you’re smack-dab in the heart of Spartanburg.

Woman-Operated: Southside Smokehouse

726 S. Howard Avenue, Landrum, SC 29356

Former South Carolina Chef Ambassador Sarah McClure churns out barbecue and Cajun-inspired dishes at Southside Smokehouse. Her success as a chef has led her to represent the state of South Carolina as a Chef Ambassador, nab the runner-up spot in Guy’s Grocery Games, and be prominently featured in several publications. These accolades are apparent at Southside, as what was once a roadside BBQ joint is now a thriving, eclectic spot for a myriad of unique and modern flavors. While Sarah offers a classic burger and even a Bayou Burger, we opt for the FGT & Pimento Cheese Burger because the fried green tomatoes and pimento cheese toppings embody our favorite foods of the South.

Epicenter of Spartanburg’s Food Scene: Cribb’s Kitchen

226-B W. Main Street, Spartanburg, SC 29306

With a variety of restaurants all over Spartanburg County, the Cribb family is an essential chapter of the story of Spartanburg’s booming food scene. One of their most popular joints, Cribb’s Kitchen, hosts an annual burger cook-off. Each year, the winner of the cook-off receives the honor of seeing their burger added to the Cribb’s Kitchen menu – and therefore available to everyone traveling the SpartanBURGER trail. This year, the Berry Good Poppin Jalapeno Smash Burger was the cook-off winner … for good reason! Fresh jalapenos are smashed into the beef patty, which is then topped with American cheese, candied jalapeno bacon, Lake Bowen Lager whipped cream cheese, crispy jalapenos and finished with a Raspberry Weisse Is Right sauce. Put all this between a sesame brioche bun and you have patty perfection.

Does it sound great? Are you ready to hit the road? The people along the SpartanBURGER trail await. @VisitSptbg

A Little Burger History

According to the National Today, a website that lists all the national holidays, the name “hamburger” derives, of course, from the city of Hamburg, Germany. Some residents of Hamburg were headed as far west as the eastern shores of the United States during the 18th century. Many of them brought a snack called the “Hamburgh sausage.” This snack, like its cousin the “Rundstück warm,” combined a meatball similar to the Swedish meatball with a slice of bread for utensil-free handling. 

But, and this is according to an article on Food & Wine magazine’s website, the first burger may actually date back to 1st Century AD Rome and a dish called Isicia Omentata that we don’t think you’ll like that much at all as it was made of minced meat (we’re not sure what kind of meat) and also contained pine nuts, pepper, and flavorings of wine and garum. The latter is a fermented fish sauce used in ancient times. As for Omentum, it’s the Latin word for caul fat, an ingredient widely used in historical and traditional Italian cuisine that would have been used in this dish to give the lean meat more flavor and taste.

If you’re interested in knowing more, The World Is Your Burger: A Cultural History, a book by David Michaels and published by Phaidon Press

Try One or All of These 11 Great Cakes in Honor of Duncan Hines

My friends at Mindy Bianca Public Relations tell me they love representing Bowling Green, Kentucky for many reasons, but at the top of their list is the fact it’s the hometown of Duncan Hines. Most of us know his name from boxed cake mixes sitting on the grocery shelves, but that’s just part of his story as Mindy would say. Here’s a big wedge of American pop culture for you … perhaps best served with a tall glass of milk.

Duncan Hines was a traveling salesman who didn’t know much about cooking but knew a lot about good food and he kept notes during his travels and made recommendations for fellow travelers. His notes became books and his books became best sellers with names like “Adventures in Good Eating” and Adventures In Good Cooking And The Art Of Carving In The Home Tested Recipes Of Unusual Dishes From America’s Favorite Eating Places. Mindy and her team selected these cakes in homage to Hines who was born on March 26, 1880. And these aren’ts any old cakes, they’re confectionary marvels that will make you want to hit the road!

Bundt Cake from The Cake Shop at Boyce’s General Store, Bowling Green, Kentucky

         Let’s start close to where Duncan Hines himself did … right near Bowling Green, Kentucky. Boyce’s General Store is a foodie heaven, serving as the kitchen and retail shop for two phenomenal dessert bakers, The Pie Queen and The Cake Shop. Though the dynamic duo who bake the cakes create all sorts of flavors – the display case simply makes your mouth water – we’re most intrigued by the bundt cakes. No matter which flavor you get, you can expect a cake that’s moist and rich and covered in a cream cheese glaze. If you don’t need to serve 10 to 12 of your closest friends, go for the mini sampler, which features one each of chocolate, apple spice, snickerdoodle and red velvet.

7-Layer Caramel Cake from Caroline’s Cakes, Spartanburg, South Carolina

For years, Caroline’s Cakes has been sending its delicacies out through their successful mail-order service. Last year, though, the bakers finally opened a storefront along Beaumont Avenue in Spartanburg, meaning that visitors to this town along the northern border of South Carolina can finally walk into a shop for an immediate taste of one of the city’s most delicious exports. The 7-Layer Caramel Cake features – surprise! – seven layers of moist yellow cake crowned by melt-in-your-mouth caramel icing. It’s a Southern classic that has achieved ultimate success: making it to Oprah’s list of favorite things! (It’s on our list of favorite things, too, but we know that doesn’t carry nearly as much prestige as Oprah’s.)

Hummingbird Cake from Lola

Historic downtown Covington, Louisiana Northshore

  When Hurricane Katrina blew through Louisiana in 2005, Keith and Nealy Frentz, who were both sous chefs at the world-famous Brennan’s restaurant in New Orleans, found themselves out of work. They evacuated to Keith’s hometown of Covington and opened their own restaurant just a year later. It’s hard to decide on the very best meal at Lola – we can confirm that everything on the menu is delicious – but one thing is certain: You must end that meal with a piece of hummingbird cake. Nealy uses her grandma’s recipe to craft this moist banana cake that’s filled with chunks of juicy pineapple and a dash of cinnamon. It’s all topped off with a decadent cream cheese icing, ensuring that both the fruit and dairy food groups are beautifully represented. Hooray for Nealy’s take on the food pyramid!

Lane Cake from The Hummingbird Way Oyster Bar

Mobile, Alabama

         Lane Cake was invented by Emma Rylander Lane more than 100 years ago as an entry in Alabama’s state fair, with its recipe being officially published in a cookbook in 1898. It entered popular culture through multiple mentions in Harper Lee’s 1960 novel To Kill a Mockingbirdand it ultimately bumped hummingbird cake (sorry, Nealy!) out of the way to become Alabama’s official state dessert. The cake gets its incredible flavor from its rich icing, which is made with chopped pecans, golden raisins, coconut and Alabama whiskey and then spread between layers and layers of moist cake. Chef Jim Smith, proprietor of The Hummingbird Way Oyster Bar, one of Mobile’s favorite restaurants, is the former executive chef for the State of Alabama … so we can confirm he knows his way around the state’s favorite dessert.

Italian Cream Cake from Cajun Pecan House

Cut Off, Louisiana, part of Louisiana’s Cajun Bayou

The MBPR team is proud to represent an array of Southern destinations, and you’ll see a running theme among them when it comes to their baked goods: moist cake, some sort of fruit or nut, cream cheese icing. Our favorite selection in Lafourche Parish, Louisiana, aka “Louisiana’s Cajun Bayou,” is the Italian Cream Cake from the charming Cajun Pecan House. The place lives up to its name and tosses pecans on and in pretty much everything. Lots of folks come here looking for a pecan pie or a praline – both of which are delicious – but the bakers also put plenty of their namesake nut into a yellow cake batter that’s made extra-moist by the addition of coconut. Then they slather it in a rich cream cheese icing that’s topped with additional coconut and – you guessed it – more pecans! It feels more Southern than Italian to us, but we are NOT complaining!

Caramel Cake from Deep South Cake Company

Orange Beach, Alabama

Orange Beach, Alabama

         Your sweet tooth will get quite a workout at the Deep South Cake Company, which is home to a dazzling array of cakes and cupcakes. But the winner by a landslide – the bakery sells at least 1,400 of them between Thanksgiving and Christmas alone – is the legendary caramel cake. Shannon Rumley and her team put a lot of time and energy into this cake, which features a burnt sugar icing that Shannon’s mother and grandmother taught her how to make when she was just a kid. Achieving the proper consistency for the icing requires constant stirring, so this cake truly is a labor of love. If you’re not into caramel – or if you’re loyal to Caroline’s Cakes (see above) and feel guilty eating a caramel cake from anywhere else – don’t fear: Shannon’s second-best seller is a strawberry cake that cuts the sweet with a little zip from the berries.

Pink Champagne Cake from Spark’d Creative Pastry

The bake shop at the historic HOTEL DU PONT in Wilmington, Delaware

         Speaking of strawberries, how about that classic romantic combo of berries and champagne? There’s a lot to love about a stay in the historic HOTEL DU PONT in downtown Wilmington, but we think that being just a few paces away from the offerings at Spark’d, the hotel’s bake shop, is one of the strongest motivators for booking a room here. The Pink Champagne Cake is the delightful merger of strawberry cake, strawberry jam and Champagne buttercream icing. With a little advance notice, the hotel’s pastry team is also happy to create a custom design to ensure that the cake you order is perfectly suited to its recipient.

Gingerbread Cake from Mrs. Johnnie’s Gingerbread House

Lake Charles, Louisiana

         A Louisiana bakery that proves that so-called seasonal cakes are amazing all year round is Mrs. Johnnie’s Gingerbread House. Locals know – and visitors are finally discovering – that gingerbread is appropriate for every season, not just Christmastime. This low-key shop, which is easily mistaken for a neighborhood home, is hidden in plain sight. But those in the know (many of whom learned about the Gingerbread House thanks to a viral TikTok video last year) can tell you that this popular establishment offers a special cake that throws one heck of a Christmas party in your mouth. Leona Guillory Johnnie, the original owner of the bakery, spent 40 years perfecting the recipe. Today her son, Kevin Ames, continues her legacy, also serving traditional tea cakes and an array of pies.

Pinch Me Round from Jamaica

Mrs. Johnnie’s Gingerbread House

Lake Charles, Louisiana

Look for the “Cake Man” on the beaches of Negril during a stay at Sunset at the Palms

         It’s not gingerbread, but some people swear that ginger is the magic ingredient in a dessert that our client resort in Jamaica turned us on to. It’s called “gizzada,” but it also goes by the nickname “Pinch Me Round.” Though it’s technically more of a tart than a cake, the fact that a guy called the “Cake Man” sells gizzadas during his rounds on the beaches of Negril convinced us that the dessert warrants a spot on our list. Each islander has their own spin on this classic Jamaican dessert, which features a pinched pastry shell filled with plenty of sweet, grated coconut. Some bakers like to add a touch of ginger to give it a little kick. The dessert is said to have originated among Portuguese Jews who came to Jamaica to escape persecution, but over the years the Jamaicans have made the dessert truly their own. In fact, they say that the shape of the treat will remind you of the shining sun you’ll see on your trip to the island.

Tricia’s Jamaican Rum Cake from Market Wego

Westwego, Louisiana, in Jefferson Parish

         If you can’t get to Jamaica right now, you may be able to live vicariously with a visit to Market Wego, a proper Cajun market in southeastern Louisiana. Its owner, River Shay, says her grandmother, Tricia, simply loved visiting Jamaica. On each of her trips, Tricia liked to sample the island’s rum cakes. Over the years, she took what she loved about each variation to create her very own recipe. Her cake truly pays homage to Duncan Hines, because Tricia swore by using only a Duncan Hines cake mix as the base … and then adding an extra splash of rum at the end. Her recipe is still used to this day, and patrons order the cake at all hours – breakfast, lunch and dinner!

Flower Cupcakes from Dollywood

Pigeon Forge, Tennessee

         Dolly Parton’s theme park is known for its delicious meal offerings – around here, “park food” means way more than hot dogs and funnel cakes – but during Dollywood’s annual Flower & Food Festival (this year held April 21 through June 11), the culinary team really steps up its game to make foods that are as attractive as they are tasty. One of our favorites is the collection of “flower cupcakes” available at Spotlight Bakery near the park’s entrance. Each flower cupcake is a beautiful work of art that celebrates the natural beauty of the park, which is nestled in the Great Smoky Mountains of East Tennessee. And to bring it full circle, Parton recently collaborated with Duncan Hines’ namesake company, resulting in her very own line of cake, muffin and biscuit mixes.

Four Great Christmas Destinations for the Holiday Season

My friend Mindy Bianca of Mindy Bianca Public Relations (MBPR) introduced me to hr newest employee, Jolly Jinglebutton (I don’t know where Mindy meets these characters), an elf who seems in the know for all things Christmas. And here, in his words, are some great holiday destinations.

Photo courtesy of Branson Convention & Visitor’s Bureau

Branson, Missouri

            In this Ozark Mountain town, moms and dads put the kids to bed on Halloween night, sneak some candy to get a little sugar rush, and then scurry around to transform Branson from fall to festive in a matter of hours. Poof! By the morning of November 1, Branson looks like the North Pole … minus the snow! Actually, this year they’re upping their game and transforming the historic downtown into a massive “winter wonderland” display – including hundreds of snowflakes suspended from the lampposts – so maybe it WILL look just like my home!

There are more than 1,500 beautifully decorated trees all around town, including a giant Community Tree whose themed décor changes each year. This year that tree is titled “We All SHINE ON!” and it will feature more than 200 super-sparkly LED stars in a variety of sizes, shapes and colors. The Community Tree display, which will stand nearly four stories tall, will be part of Branson’s holiday scene from November 1 through January 7. It’ll be positioned right next to the Branson Ferris Wheel, which itself is beautifully decorated with lights that “dance” to favorite Christmas tunes during multiple shows each night.

Photo courtesy of Branson Convention & Visitor’s Bureau

Though all the attractions around Branson get into the holiday spirit, the highest concentration of lights and décor can be found at Silver Dollar City, a legendary theme park that annually celebrates “An Old Time Christmas.” The park installs more than 6.5 million lights – that’s 680 miles of stringed bulbs! – as well as 1,000 decorated trees, 600 giant wreaths, 3 miles of garland, and 15,000 yards of ribbon. (Fun fact: That’s about 15,000 elves’ worth of ribbon, if we all laid head to toe.)

And perfect for a holiday visit: At the World’s Largest Toy Museum, you’ll find more than 1 million toys that represent pretty much everything that kids have been putting on their Christmas lists for the past 100 years. This museum sure makes me glad that Santa invested in all the new-fangled technology that relieves us elves from some of the most difficult toy-making tasks. (Don’t even talk about sewing on teddy bears’ noses. Ouch!)

Dollywood in Pigeon Forge, Tennessee

            We elves took a recent poll, and our very favorite human – ever – is Dolly Parton. There really isn’t anything she can’t do. She writes and sings songs, she acts (check out her Christmas movie on NBC later this year!), she helps finance COVID vaccines, she promotes literacy, and she owns a theme park in the middle of the Smoky Mountains so that visitors far and wide can learn about and fall in love with her Tennessee Mountain Home.

In fact, Dolly is so amazing that I’m not saying she’s an elf, but I’m not NOT saying she is one, either. Think about it: Some of the best elves I know are named Polly (last name: Peppermintstripe), Molly (Mistletoe), Holly (Hugsomuch), Folly (Funsmith) and Golly (Gumdrop). And then, of course, there’s me … Jolly. Do you think it’s a coincidence that Dolly’s name just SOUNDS elf-y?

Anyway, back to that incredible theme park, Dollywood, which has a tendency – like me – to go a little Christmas-crazy. Starting on the first Saturday of November, the park is completely transformed into a winter wonderland, coming aglow as more than 5 million gleaming lights sparkle across the property. (They have a team of humans here called “Lighting Bugs” who start stringing in the summertime! They started early this year so Dolly could film her Christmas movie last month!) A highlight of the décor is a 50-foot-tall, animated Christmas tree that comes to life via a synchronized light show throughout the evening.

And this is a theme park, so there are plenty of rides to enjoy, too! You get to race through the night sky while millions of lights twinkle below. I can tell you from first-hand experience that it’s a lot like how Santa feels when he takes his sleigh ride on Christmas Eve.

Frostburg, Maryland

            Photographer: Hassan Rasheed

Take a look at this tiny town’s name. You just know people here are going to make a fuss about all wintery stuff, right? Fun fact: Frostburg is not named for Jack Frost – which is okay with me, because I’ve always thought that guy was kind of cold. Instead, it was named for a family that was among the first settlers here on what they call “The Mountain Side of Maryland,” way back when this area was pure wilderness.

But that bristly Jack Frost does show up once a year, on the first Saturday of December (this year that’s December 3), for the town’s “Storybook Holiday” celebration. Old Jack pushes his way right to the front of the parade and tries to make it all about him. So typical.

But you know who it’s really about? The students from Frostburg University, who work with members of the community to raise money for the university’s Children’s Literature Centre. They all come together to celebrate books, reading and literacy. Kids show up to hear Christmas stories, meet authors, write letters to Santa, watch the parade and sip “Cocoa with the Po-Po,” which is hosted by Frostburg’s police department.

But the very, very best part is – wait for it – when the college kids compete in the Elf Olympics. Events include all the things I’ve spent my life perfecting: cookie tossing, package wrapping, tree decorating, toy creating and even song serenading. It’s so much fun to watch! I asked Santa if I can recruit the best participants for our North Pole team, but he said they probably exceed our maximum height limit.

Something else I love about Frostburg is that it gives me plenty of chances to support small, local businesses, including an independent bookstore, a shop that sells vinyl records, an old-fashioned theater that shows classic Christmas movies, and a café that serves an eggnog latte that I wish Spazzy Sparkleshots, my favorite barista back in the North Pole, could learn how to make.

Bellingrath Gardens in Theodore, Alabama (near Mobile)

            I think a lot of people equate Christmas with colder weather and forget that there are plenty of warmer places that really get into the holiday spirit, too. MBPR represents several destinations that prove you don’t have to freeze your jingle bells off to enjoy the holidays. So, I want to tell you about Christmas at Bellingrath Gardens & Home, which is near Mobile, Alabama. The place is named for Walter Bellingrath, who made his fortune owning the region’s Coca-Cola bottling franchise, and O, Christmas tree … do they go all-out when it comes to decorating his 65-acre garden estate!

            During the Magic Christmas in Lights event, which this year runs November 25 through January 4, the gardens are adorned with more than 1,200 handmade set pieces, 3 million glittering lights and 16 custom scenes that can be enjoyed on your own or via a guided group walking tour. And guess what? Everything is designed, welded, painted and lamped on site by three members of the gardens’ staff.

In December, this area boasts an average daytime high of 63 degrees and a nighttime low of 45, so it’s possible to experience the lights in a comfortable climate but also enjoy a little bundling up … and perhaps a sip or bite of something warm along the way.

In addition to the light displays, the garden hosts live choral performances nearly every night. I love to sing-sing-sing, so I go every night to show my support … and tap my toes in my little curlicued shoes.

Also – news flash! – there ARE flowers that bloom at this time of year. Bellingrath is home to one of the South’s most amazing collections of Alabama’s state flower, the camellia. That was Mr. Bellingrath’s very favorite flower … and it happens to be Mrs. Claus’s fave, too! The team here always lets me pick a few camellias and send them home with Santa, who presents them to Mrs. Claus as part of the elves’ Christmas gift to her.